January 7, 2022
Virtual and Online
Free of Charge to Attendees
Digital Hollywood Agenda
Digital Hollywood: A CES Partner Program
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The Event: Digital Hollywood, a CES Partner, Online/Virtual
Digital Hollywood - Friday, January 7th, 2022
Sponsored by the CTA, the Consumer Technology Association
Digital Hollywood Agenda
Friday, January 7th, 2022
Noon – 12:45 PM: Eastern Time Zone
Leadership: The XR/AR/Mixed Reality Experience
Enter the world of the Augmented and Mixed Reality experience. As the power of the Smartphone and other devices expand, what Mark Zuckerberg calls “The Metaverse,” is slowly but surely entering our daily reality. In this session, we will explore visual and texting innovation and how data is explored inside an XR universe.
Jason Waskey, Principal Creative Director, Microsoft
Christina Heller, CEO, Metastage
Artur Souza, VP Business Engineering, Global Business Group, Meta
Elizabeth Kiehner, Vice President - Enterprise Transformation, Capgemini Invent
Nigel Tierney, Head of Content, Verizon/RYOT
John Canning, Director Developer Relations - Creators, AMD, Moderator
1 – 1:45 PM: Eastern Time Zone
Social Media Power: The All-Demographic Consumer Choice
All media is “Social Media.” From video, music and movies to user communications, the social platforms are gateways. And with every upgrade to every device and platform, the consumer experience intensifies. What started as the "Social Experience" has transformed into our full understanding of media and communications.
Lauren Zelner, Agent, WME
Jill Johnson, General Manager, Entertainment, Tiny Horse, Team Whistle
Madison Utendahl, Vice President, Social Strategy, Known Studios
Stephanie Fried, Chief Marketing Officer, Fandom
Paul Suchman, Chief Marketing Officer, Audacy
Ken Blom, Senior Vice President of Ad Strategy and Partnerships, BuzzFeed
Greg Kahn, Founder and CEO, GK Digital Ventures and Emerging Tech Exchange, Moderator
1 - 1:45 PM: Eastern Time Zone
Session II
XR/AR - Retail - Commerce - Consumer Experience
5G is arriving at just the right time for the XR/AR retail and advertising industry. With consumers ready to pounce on every nuance and innovation in communication, the creative community is responding. In the coming year, we hope to see magical results and thumbs-up consumer reviews of their efforts. The world is waiting for XR!
Raffaella Camera, Head of Brands & Advertisers Solutions, Epic Games Unreal Engine
Tony Parisi, Head of AR/VR Ad Innovation, Unity3D
Silke Meixner, Industry Leader, XR/AR - Retail – Commerce
Eric Shamlin, EVP Global Head of Entertainment, Media.Monks
Travis Cloyd, Global Futurist Thunderbird/ASU. CEO, WXR
Bill Newell, CEO, SparX Works Inc., Moderator
2 – 2:45 PM: Eastern Time Zone
Future of TV & Streaming
Billions of viewers worldwide are engaged 24/7 with their video screens. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television”. Technology has teamed up with media, advertising and Hollywood and a new industry has been unleashed. Hurray for Hollywood!
Grant Michaelson, Vice President, Business Affairs, Disney Branded Television
Deirdre Thomas, Managing Director, U.S. Audience Measurement, Business Development and Sales, Nielsen
Evan Giamanco, SVP, Sales Strategy and Ad Product, WarnerMedia
Christina Chung, VP, Technical Services & Revenue Operations, Estrella Media
Natalie Bastian, Senior Vice President, Marketing, Tubi
Jonathan Hurd, Partner, Altman Solon, Moderator
2 – 2:45 PM: Eastern Time Zone
Immersive Media Leadership: XR/AR/VR
The Immersive Experience is expanding as the boundaries of the technology platforms grow - Smartphone/Tablet, Computer, TV/Film/Games and Out of Home Environments. The future is being invented in front of our eyes, ever changing and redefining communications, entertainment, social media and advertising.
Kristina Serafim, Director, Verizon Ventures
Joanna Popper, Global Head of VR, Location Based Entertainment, HP
Patrick Costello, Senior Director of Business Development, Qualcomm
Stefano Corazza, Head of Augmented Reality, VP and Fellow, Adobe
Natascha French, CEO, Scale Strategies
Ted Schilowitz, Futurist in Residence, Paramount Pictures, Moderator
3 – 3:45 PM: Eastern Time Zone
Future of Brand Partnerships & Influencer Marketing
In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star Power has been usurped by Influencer Marketing and brands are implementing all-media strategies integrating social and influencer content and advertising concepts.
Liz Johnson DeAngelis, Vice President of Growth and Managed Platforms, The Ad Council
Tori Wechsler, Digital Media Agent, Creative Artists Agency (CAA)
Adam Hua, Head of Business Development and Media Innovation, CitizenNet, Condé Nast
Emiliano Saccone, founder and CEO, COCINA
Ousman Sahko Sow, co-founder and president, Blacktag
Mark Kapczynski, President, Storymill, Moderator
3 – 3:45 PM: Eastern Time Zone
Internet TV, FAST and OTT: Programming Everywhere
The proliferation of TV is pushing video to an unlimited audience and the Streaming Wars are on! The TV industry has merged into mega-conglomerates and invested billions in additional programming - the New Golden Age for TV programming and 24/7 viewing.
Sang Kim, Senior Vice President, Samsung Electronics
Charlotte Maines, Director of Fire TV Advertising, Monetization, Sales and Engagement, Amazon
Jeff Clanagan, CEO, Laugh Out Loud
Angela R. Bundrant, President, PlayersTV
Scott Ehrlich, SVP, Growth Networks & Content, Sinclair Broadcast Group
Robert Rodriguez, CEO, Impaktu, Moderator
4 – 4:45 PM: Eastern Time Zone
The Disruption: Media, Platforms & Advertising
Media expansion and platform disruption is an on-going process. In a 24/7 frenzy, the sophisticated process of and the personalization of all content: news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.
Justin Fromm, SVP of Research, LG Ads Solutions
Sarah Rosen, Head of Entertainment and News Partnerships, US, Twitter
Jon Steinlauf, Chief U.S. Advertising Sales Officer, Discovery
Natalie Gabathuler-Scully, SVP, Revenue Operations, Vevo
Kim Hurwitz, Chief Marketing Officer, FITE a Triller company
Brian Benedik, Chief Revenue Officer, Audacy
Anne-Marie O’Neill, Chief Executive Officer, Whalerock, Moderator
4 – 4:45 PM: Eastern Time Zone
Monetizing the TV/Streaming Programming Platforms
The media and technology industries are now, more than ever, tightly embedded into the consumer ecosystem. Somewhere between brand loyalty, subscription eyeballs, advertising, on-demand services, tech innovation and specialized monetization targeting resides the future of the media industry. We live in a moving target of innovation.
Saul J. Berman, Chief Strategist, Vice President & Partner, IBM Global Business Service
Daniel Callahan, Senior VP, Data Strategy & Sales Innovation, FOX Entertainment
Mary Hamilton, Managing Director, Technology Innovation, Americas, Accenture
Andrea Zapata, Head of Research, Data & Insights, WarnerMedia
Rich Sutton, Consultant, CRO-Partners
Rajan Mehta, Executive Vice President, Chief Product & Technology Officer, WWE
Peg Jackson, Managing Director, Global Technology Group, STIFEL | INVESTMENT BANKING, Moderator
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