January 7, 2022

Virtual and Online

Free of Charge to Attendees

Digital Hollywood Agenda

Online/Virtual Digital Hollywood

Friday, January 7th, 2022

1 PM - 1:45 PM - Eastern Time Zone

XR/AR - Retail - Commerce - Consumer Experience

5G is arriving at just the right time for the XR/AR retail and advertising industry. With consumers ready to pounce on every nuance and innovation in communication, the creative community is responding. In the coming year, we hope to see magical results and thumbs-up consumer reviews of their efforts. The world is waiting for XR!

Raffaella Camera, Head of Brands & Advertisers Solutions, Epic Games Unreal Engine

Silke Meixner, Industry Leader, XR/AR - Retail – Commerce

Tony Parisi, Head of AR/VR Ad Innovation, Unity3D

Eric Shamlin, EVP Global Head of Entertainment, Media.Monks

Travis Cloyd, Global Futurist Thunderbird/ASU. CEO, WXR

Bill Newell, CEO, SparX Works Inc., Moderator

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    Raffaella Camera

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    Tony Parisi

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    Silke Meixner

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    Eric Shamlin

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    Travis Cloyd

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    Bill Newell

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Raffaella Camera is the Head of Brands & Advertisers Solutions for Epic Game’s Unreal Engine. In her role she is responsible for the creation of new solutions and opportunities for brands and advertisers to expand their presence and their connection with consumers in the metaverse. Previously, Ms. Camera was a Managing Director for the Accenture XR practice where she served as Global Head of Innovation & Strategy. At Accenture, she started and grew the worldwide practice; defined the companywide XR positioning and growth strategy; identified and executed growth plans for ecosystem alliances and content creation; created XR-based offerings; and built the Accenture XR brand, disseminating thought leadership worldwide. Prior to that she held leadership positions at major digital advertising agencies, emerging technology and eCommerce companies. Ms. Camera regularly serves as a subject matter expert on Spatial Computing and Innovation, speaking at industry conferences such as CES, Cannes Lions, SXSW, WMC, AWE and Snapdragon Summit. She is sought by the media with articles published in Harvard Business Review, Forbes and Venture Beat among others and was featured as a “market illuminator” in The Infinite Retina, a book on spatial computing with Steve Wozniak’s foreword. Currently she is also an advisor to the Women in XR Fund and a board member of the Advanced Imaging Society. Ms. Camera has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR Branded Entertainment, Communication Arts, Lumiere Award for VR, Webby, IDG’s DEMOgod Award for Best AR Retail Shopping. She combines her creative and analytical skills with an MBA from the University of Southern California (USC) Marshall School of Business and a Masters of Piano Performance from the USC Thornton School of Music. She is a member of the Screen Actors Guild.

 

Silke Meixner has been recognized as a leading digital business strategist, helping CMOs achieve digital transformation through digital marketing, business and brand strategies that drive end-to-end customer experiences. She helps senior marketing executives navigate their role in orchestrating change across broad ecosystems of internal and external partners to maximize short- and long-term marketing ROI. Silke has deep industry knowledge in technology, media, industrial goods, consumer goods and services where she has operationalized their digital transformation agenda to foster data-driven cultures, with empowered teams that better address market shifts and capture new revenue opportunities. Silke started her career developing new revenue growth platforms for leading companies such as Universal Studios, eToys, and Deloitte before joining IBM’s Digital Strategy practice. Silke enjoys helping marketers succeed in harnessing the power of AI, cognitive abilities and digital tools and enablers to accelerate agile marketing management, marketing operations and commercial capabilities in new product development, e-commerce and brand strategy at leading multinational organizations.

 

Travis Cloyd is currently the Global Futurist and Senior Fellow at Thunderbird School of Global Management (#1 masters in management program in world) apart of Arizona State University (#1 most innovative university in the country) his former alumni. He was previously the inaugural Futurist in Residence at FIU (Florida International University). He is also a Professor of Practice at Thunderbird and Adjunct Professor and the Director of iSTAR (Immersive Studio for Altered Reality) within CARTA (College of Communication, Architecture + The Arts) at FIU. On the enterprise side he is a executive with a focus on innovation, digital media and the blockchain. He is the CEO of WXR (Worldwide XR) based in Los Angeles and Miami. A partner company to industry leading licensing agency CMG (Celebrity Management Group). He is a member of the PGA (Producers Guild of America) where he is on the new media council. He is on the VRARA (Virtual Reality Augmented Reality Association) and ambassador to the GBBC (Global Blockchain Business Council). An award-winning producer and 2018 Visionary of the Year at Cinequest in Silicon Valley. He is a tech entrepreneur who is recognized in the top 250 on the Forbes 2021 Next 1000 Entrepreneurs list. He’s created immersive content for major international studios, iconic brands, legendary actors, global musicians, top athletes and historical figures over the last two decades. Currently, breaking new ground leading the industry in developing, producing and licensing experiential content. Focused on future technologies around AI, Machine Learning, Virtual Reality, Augmented Reality, Mixed Reality, Spatial Computing, Blockchain and Gaming. Ranging from developing 3D digital humans surrounding famous people like Jackie Robinson and James Dean to creating XR experiences with today’s major superstars, like NFL MVP Patrick Mahomes. He's been a leading future tech advocate, speaker and industry expert whose point of view is frequently sought by top media outlets and been quoted in Forbes, BBC, TechCrunch, VentureBeat, Wareable, Variety, Deadline, Hollywood Reporter, CNBC over the years. He sits on many advisory boards, impact committees and spends his free time exploring next level innovation that extends the boundaries of content engagement.

 

Tony Parisi, Head of AR/VR Advertising Innovation, Unity: Tony Parisi is the Head of AR/VR Advertising Innovation at Unity Technologies, where he oversees the company's strategy for virtual and augmented reality brand advertising and monetization. As a virtual reality pioneer, serial entrepreneur, and angel investor, Parisi co-created 3D graphics standards, including VRML, X3D and glTF, the new file format standard for 3D web and mobile applications. Parisi is the author of O'Reilly Media's books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). Parisi has become one of the leading spokespeople for the immersive industry, speaking on industry trends and technology innovations in virtual and augmented reality at numerous industry conferences. He was recently named #16 in Next Reality's 30 People to Watch in Augmented Reality in 2019.

 

Eric Shamlin, SVP of Growth, Media.Monks: Eric Shamlin leads entertainment growth at Media.Monks, where he heads up innovative partnerships with leading technology and entertainment brands. With a broad background in technology, visual effects and entertainment, Shamlin is pioneering the future of entertainment powered by digital, interactive and immersive technologies. Eric Shamlin is a two-time Emmy winner, 12-time Cannes Lion winner and 19-year member of the Television Academy where he holds seats on the Digital Strategy Committee, Interactive Media Peer Group and co-chairs the Experience Design Work Group.

 

Bill Newell, CEO, SparX Works Inc.: As a founding partner of SparX Works Inc., Bill Newell brings more than 18 years of corporate and entrepreneurial experience to the company. Bill has been involved in production and multimedia from its early days and has had key roles in establishing many of the business processes that today are often taken for granted. Bill's areas of expertise include finance, technology, production, and operations. Bill's ability to increase productivity without sacrificing quality has been proven time and time again and is a key asset to the company. A longtime associate of his partner, Sarina Simon, Bill came to North South Studios from the Knowledge Kids Network where he served as Chief Operating Officer for five years. Bill co-founded the Knowledge Kids Network and was instrumental in defining its business objectives, operational processes, and company structure. His thorough planning and oversight launched the KidsEdge websites. This network of award-winning websites contained more than 250 games, thousands of articles, and had the capacity to support 3.5 million users. During his tenure at the Knowledge Kids Network, Bill also executive produced a 12 minute animated movie entitled, DotzWorld, which premiered on the AOL network and featured 25 original characters. Bill's insightful finance skills were invaluable to the company in its negotiations with AOL and other prominent partners. Prior to joining the Knowledge Kids Network, Bill was Vice President of Production for IXL Los Angeles, a NASDAQ listed Internet services company with more than $12 million in yearly revenue in the Los Angeles office alone. As VP of Production, Bill oversaw all aspects of production and provided sales support for IXL's west coast offices. Always prolific, he supervised and managed the design and implementation of over 100 projects including assignments for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Making use of his extensive finance background, Bill brought financial discipline to his production team and productivity increased over 200% during his tenure at IXL. Before joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company that was later acquired by IXL. As VP of Production, Bill provided direct management of technical, production, and creative teams. He also oversaw all proposal submissions, bids, technical analyses, and creative treatments for media, technology, and consumer companies including Intel, Mattel, the US Postal Service, Disney Online and Allstate. Bill is also a veteran of the multimedia pioneering company, Philips Media, where he worked for four years as an Executive Producer, managing two in-house production groups. In this executive role, Bill directed a 35 member staff and produced six educational CD ROM products. He also directed the localization of numerous products for the Japanese, English, Swedish and American markets.

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