The Law, Copyright, Training, Creative Rights 

Monday, July 20th - Wednesday, July 22nd, 2026

The Defining Event: The Future of Entertainment, Media & Technology



Attendee Registration is Free - Click Here to Register


Speaker Submission: Please email your panel choice, with speaker bio and appropriate links or use the form below




The Pre-Event Creativity Roundtable

Monday, July 20th, 2026

5:00 PM – 5:50 PM: Eastern Time Zone


6:00 PM - 6:50 PM - Eastern Time Zone

The AI Royalty Marketplace: Licensing, Monetization & Rev-Share

For the past two years, the AI content creation explosion has raised one unavoidable question — who gets paid? Users have embraced AI as a creative platform for everything from writing and imagery to music composition and full film scores. But the training data that makes all of it possible came from somewhere — and the creators, rights holders and content owners who provided it are demanding their share. The entertainment and technology industries are locked in a classic struggle to balance innovation against compensation, and the courts are only part of the answer. A robust marketplace of AI data royalties, licensing agreements, micro-payments and revenue sharing models is emerging from the negotiation. This is not just a legal conversation. It is the future architecture of the creative economy.

Speakers:
Peter Csathy, Chairman, Creative Media, Moderator
Adam Greenberg, Vice President of Strategic Partnerships, The New York Times
Dave Davis, Chief Content Officer, Protege

Luke Arrigoni, CEO, Loti

Mickey Maher, Chief Revenue Officer, Vermillio

Complete Session & Speaker Information - Click Here


The Evening Keynote Roundtables

Monday, July 20th, 2026

8:00 PM – 8:50 PM:  Eastern Time Zone

Session I:

Super Creativity Studios: The Future of Hollywood

Hollywood has always reinvented itself, from silent films to talkies, from broadcast to cable, from DVD to streaming. But the current reinvention is different in kind, not just in degree. A confluence of breakthrough technologies is fundamentally rewriting the economics of production itself. Virtual production workflows and LED volume stages are eliminating location costs. AI-assisted VFX is compressing post-production timelines and budgets. Without question, AI plays a critical role. But real-time game engines are also replacing traditional pre-visualization. The result; low budget indie productions are viable industry contributors but on the traditional studio lot, a $220 million movie can become a $75 million movie without sacrificing the vision. In this session we bring together the producers, technologists and studio strategists who are deploying these tools in real productions today, and ask the question every financier, filmmaker and platform executive needs answered — what does the future of the Hollywood studio really look like.

Speakers:

Charlie Fink, AIXR Podcast Host, Producer, Adjunct, Chapman Univ., Author, Moderator

Jie Yang, Chief Technical Officer and Co-Founder, Utopai Studios

Darren Frankel, Head of Film & Television, Adobe

Ori Winokur, Head of Media & Entertainment Partnerships, Artlist

Connie Wailan Siu, Head of Production, Promise
Complete Session & Speaker Information - Click Here


Session II:

Hollywood IP: The Creativity Engine: Film · TV · Video · Games · Social Media

Hollywood has always been the world's greatest IP factory — from the golden age of cinema to the golden age of television to the birth of the blockbuster franchise. But today the platforms have changed everything. The insatiable appetite of YouTube, Netflix, TikTok, Instagram, Roblox and every emerging social and gaming universe is forcing Hollywood's greatest brands to rethink, reinvent and reposition across every screen simultaneously. Dominance on one platform is no longer enough. The new goal is total platform presence — film, television, video, games and social media all feeding the same IP universe. In this roundtable we bring together the producers, studio strategists, game designers and platform leaders who are building Hollywood's next creative empire across every screen on the planet.

Speakers:

Margaret Stohl, CEO/co‑founder, Stone Kite & #1 New York Times bestselling Author, Beautiful Creatures Series &

Ted Schilowitz, Visionary & Futurist, formerly Paramount Global & 20th Century Fox 

Joel Savitt, Former Director of Google Developer Studio

David Freeman, CEO,  founder, Kynetic Media Ventures

Seth ShapiroTwo-time Emmy® Award winner, former Governor, TV Academy, Moderator
Complete Session & Speaker Information - Click Here


Session III:

In the Age of AI Slop, Quality is the New Currency

Every director, showrunner, and creative executive is asking the same question right now: how do you make something that actually cuts through the slop? We have more tools than ever, more data than ever, and somehow more slop than ever. In this panel we bring together the people who are reading the cultural signals in real time alongside the creatives who are acting on them, to have an honest conversation about what quality means when AI can fake everything… except for taste. In a world that demands more content every single second, how do you protect what you've built while finding new revenue? How do you use viewership and culture data to reinforce value? How do you back the right horse from the beginning so the quality speaks for itself?

Speakers:

Vince Lynch, CEO, IV.AI, Moderator

Jeanine Wright, Co-Founder & CEO, Inception AI

Jessica Berger, Senior Vice President, Innovation, Publicis Media

Chris Regina, Co-Founder & Chief Content Officer, Cypress, Former, Netflix, NBCUniversal and TCL NA

Andrew Wallenstein, Chief Insights Officer, Luminate, former Co-Editor-in-Chief, Variety

Complete Session & Speaker Information - Click Here

The Evening Keynote Roundtables

Tuesday, July 21st, 2026

8:00 PM - 8:50 PM:  Eastern Time Zone

Session II:

Reasoning Models are Rewriting Hollywood: The Deep Dive
Average reasoning token consumption per organization increased 320X in the past twelve months according to OpenAI. We’re seeing an actual structural shift, and it is happening inside the workflows of the people across all sectors of the industry whether they are paying attention or not. This panel is for the professionals who are already using AI day to day and want to go deeper. Not the demo version. Not the press release version. The real version. What actually happens when reasoning models get embedded into creative workflows, visual tools, and production pipelines used by working writers, directors, producers, and technologists? The people who are figuring this out are quietly rebuilding how they work from the inside out, and the gap between them and everyone else is widening every quarter. This is where you find out what they know.

Speakers:

Vince Lynch, CEO, IV.AI, Moderator

Speakers to be announced

Complete Session & Speaker Information - Click Here


9:00 PM - 9:50 PM: Eastern Time Zone

Session II:

The Creator Economy & Unique Vision: Algos, Analytics & Monetization

The "Creator Economy" has effectively slayed the giant of "Hollywood Entertainment" with a combination of YouTube and a host of Social Media platforms — and there is a "Secret Sauce," a massive black box of AIs, Algos and Analytics. With billions of dollars at stake, this session looks to explore the intricacies of social media's inner workings. From the role of AI and machine learning to the impact of user behavior and feedback loops, we'll examine the complex systems that shape the online landscape. But the secret sauce is more than technology — it is vision, voice and the relentless ability to build and own an audience. By demystifying the algorithms, we'll uncover the hidden patterns and principles that govern success in the Creator Economy — and provide creators and executives with the insights they need to thrive.

Speakers:

Adrienne Lahens, CEO, Infinite Studios, former, Global Head, TikTok Creator Marketing, Moderator

Zach Katz, co-founder, Fixated

Adam Wescott, CEO & Founder, Mind Media Matter 

Justyna Gawlik, Vice President, Overheard

Ben Relles, Founder and CEO, Make Believe

Complete Session & Speaker Information - Click Here

The Evening Keynote Roundtables

Wednesday, July 22nd, 2026

8:00 PM - 8:50 PM:  Eastern Time Zone

Session I:

The Intelligence Economy: Demand & Investment in AI, Compute, Energy & Software

Let's first familiarize ourselves with the notion of "Compute" as a descriptor of the baseline of our future economy. "Compute" represents the fundamental infrastructure that underpins the AI-driven world, encompassing the complex interplay of hardware, software, and energy. So that a city, region, country or group of countries strategically develop their economies around the notion of "Compute," that strategy will indicate the readiness of that entity to provide services to its populations and compete within this vision of the modern world. And what of the critics who warn of AI's insatiable energy appetite? The industry has answered decisively — every Data Center will develop and fund its own energy source, selling surplus power directly back into the consumer grid. AI doesn't drain the grid. It feeds it. We are entering a Re-Defined World and the Compute-driven global economy is its foundation.

Speakers:

Paul Lekas, Senior Vice President, Global Public Policy, Software & Information Industry Association (SIIA), Moderator

David Higley, Partner, Perella Weinberg

Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company

Speakers to be announced

Complete Session & Speaker Information - Click Here


Session II:

The Infinite Remix: What Happens When AI Floods the World with Catalog Versions and Covers

What if there were suddenly ten AI versions of "Hotel California" in five different genres, eight fresh takes on "Country Roads," and a dozen new interpretations of "O Holy Night" every holiday season — all generated in minutes? It is no longer a hypothetical. As agentic AI tools make high-quality covers and catalog remixes effortless, the floodgates are open. Rights holders collect royalties they never anticipated. Streaming platforms fill with familiar sounds in unfamiliar arrangements. And somewhere in the noise, the working songwriter and the original voice struggle to be heard. This panel examines the strange new arithmetic of an AI-saturated music landscape — who wins, who disappears, and whether a world of infinite remixes leaves any room for something genuinely new.

Speakers:

David Hughes, Strategic Music Industry Consultant, former CTO, RIAA, VP Strategy, Sony Music

Eric Sunray, VP, Legal and Business Affairs, National Music Publishers' Association

Sim Blaustein, Founding Partner, 1745 Ventures

Steve Masur, Partner, Raines Feldman Littrell LLP, Moderator

Complete Session & Speaker Information - Click Here


9:00 PM - 9:50 PM: Eastern Time Zone

Session II:

Training the “Stanley Kubrick - Charlie Kaufman” AI: Creativity, Ethics & the Limits of Intelligence

What would happen if an AI were trained on the entire life's work of Martin Scorsese, Steven Spielberg, Quentin Tarantino, Stanley Kubrick, Billy Wilder and John Ford? That would be like handing an intelligence the Keys to the Hollywood Kingdom — the finest in cinematography, screenwriting, humor, drama and editing ever committed to film. And even with that extraordinary assemblage of greatness as its foundation, would an AI with a near-Einstein level mind be able to create — even with professional human assistance — a truly great work of cinema? This is not an idle question. In a world racing toward Artificial General Intelligence, it is a question we may very soon have to answer. The ethics, the creativity and the limits of machine intelligence are on trial in this roundtable.

Speakers:

Brett Leonard, Legendary Director, "Lawnmower Man" “Virtuosity,” Co-Founder/CCO,BIQUITY VX

Paul Chitlik, story editor, MGM/UA'S "The New Twilight Zone,” writer, Showtime's “Brothers,” author, “The Screenwriting Sensei"

Jody Wheeler, writer, director, producer, Netflix, Amazon Prime &  Adjunct Professor, USC

Minh Do, Co-founder, Machine Cinema

Emi Wayner, Co-Chair, LAVA Celebrity, Former Google Partnerships, Moderator

Complete Session & Speaker Information - Click Here




The Complete Conference Agenda  (The Daytime Events)

Tuesday, July 21st, 2026

1 PM – 1:50 PM: Eastern Time Zone

Session II:

AI Etiquette: The Conscious Use of AI in Design and Media 
Generative AI is three years into mainstream adoption and the industry is moving faster than the frameworks to guide it. This session isn't about whether AI is useful. It clearly is. The question is how we use it consciously, intentionally and with full awareness of what we gain and what we risk losing. Drawing on ten practical AI Etiquette Principles, this roundtable examines where AI accelerates creative work, where the human touch remains irreplaceable, and how designers, artists and media professionals can build AI adoption cultures that enhance rather than erode human judgment and creativity. The goal isn't to slow AI down. It's to make sure we're still driving.

Speakers:

Dr. Martin Clancy, Musician, Academic & founding Chair, IEEE Global AI ethics Arts Committee,
Margarida Barreto, Creative Director, AI artist, and partner, ELETRICO28
Juan Delcan, Visionary Director, Artist, Designer, Filmmaker
Marcus Byrne, AI Creative Advisor & Educator 

Julia Lewis, Australia, AI Ambassador

Ulrike Kerber, Principal and Creative Director, Viva Design, Moderator

Complete Session & Speaker Information - Click Here

The Complete Conference Agenda  (The Daytime Events)

Tuesday, July 21st, 2026

2:00 PM - 2:50 PM: Eastern Time Zone

Session I:

The Deepfake Dilemma: Synthetic Memes & Characters – Creativity vs. Legal Jeopardy

Deepfakes began as a curiosity and became a cultural force. Today synthetic media — AI-generated likenesses, cloned voices, fabricated characters and viral meme culture — sits at the intersection of extraordinary creative possibility and genuine moral jeopardy. The question is no longer whether the technology works. It works remarkably well. Where does satire end and defamation begin? When does a synthetic character become misrepresentation for profit? These are real and unresolved questions. But synthetic media is also extending artists' careers, enabling directors to reshoot scenes during editing without recalling talent, giving brands new creative tools and opening storytelling possibilities that simply didn't exist before. In this roundtable we confront both sides of the Deepfake Dilemma honestly — the extraordinary creative potential and the genuine moral responsibility that comes with it.

Speakers:

Steve Masur, Partner, Raines Feldman Littrell LLP, Moderator

Ted Schilowitz, Visionary & Futurist, formerly Paramount Global & 20th Century Fox 

Tommy Petrov, Co-founder & CEO, CopySight AI

Marina Hassapopoulou, Associate Professor of Cinema Studies, Martin Scorsese Department of Cinema Studies, Tisch School of the Arts, New York University

Ari Kuschnir, New Wave Storyteller & Founder, m ss ng p eces

Complete Session & Speaker Information - Click Here




3 PM – 3:50 PM - Eastern Time Zone

Session II:

Agentic Primetime: The Race to Deploy — AI, Brands & the Multiplatform Intelligence Layer

The starting gun has fired. Across every major brand, agency and enterprise technology team in the world, the race to deploy agentic AI at scale is underway — and the window to establish competitive advantage is closing faster than anyone anticipated. This is not a conversation about pilots and proofs of concept. The brands and platforms represented in this roundtable are already in production, already deploying AI agents across multiplatform intelligence layers that are reshaping how consumers are reached, served and retained. The rules are being written in real time. The winners will own the next decade of brand and consumer relationships. The losers will spend that decade catching up. Welcome to Agentic Primetime — the most consequential deployment race in the history of marketing technology.

Speakers:

Michael Olaye, Executive Vice President, formerly, HUGE, Moderator

Avantika Ajit, Global Solutions Architecture Leader, Media & Entertainment, Gaming, Sports, Amazon Web Services (AWS)

Dylan Brock, Head of AI and innovation, Norwegian Cruise Lines

Josh Okun, Chief Innovation Officer, Gravity Global

Jeff Croft, Founder & President, Meridian

Michael Stich, Partner, CourtAvenue

Complete Session & Speaker Information - Click Here


4 PM – 4:40 PM - Eastern Time Zone

Session I:

The Meme War: Propaganda & Bots vs. Legitimate Satire

The internet didn't invent propaganda — but it gave it a rocket ship. Today's information battlefield is fought in memes, manipulated media, coordinated bot networks and AI-generated disinformation campaigns operating at a scale and speed no human team could match. Yet running alongside this weaponized content is a long and legitimate tradition of political satire, creative parody and comedic dissent that democracies have always depended upon. Where is the line? Who draws it? And when platforms, algorithms and foreign actors are all playing the same game simultaneously, does the line even hold? In this session we trace the origins of malicious bots and coordinated inauthentic behavior, examine the forensics of modern propaganda and ask what legitimate satire looks like in the age of the meme war.

Speakers:

Giuseppe De Lauri, Director/Artist, Creative Strategist, New York University, Moderator

Luka Tisler, AI Advisor, Co-founder Lighthouse Academy

Speakers to be announced

Complete Session & Speaker Information - Click Here


Session II:

AI & the Creative Community – Representing the Interest of the Artist - This is a Far from Settled Question

While the Hollywood strikes of yesteryear may now be old news, the concerns of the Guild membership, the writers and actors are far from settled. And the news of “AI Lawsuit Progress,” may simply be disconcerting. After all, creative concerns cannot always be resolved through arbitration and legal settlement. AI at its best may prove to be a fantastic aide, speeding up the “Create Process,” but perhaps an artist doesn’t want the process accelerated, even if the product is a little better. The underlying issues of Artificial Intelligence, from Deep Fakes, Image Provenance, Virtual Humans and the ultimate ability of the AI to reason, think and author creative works is far from settled fact. Who among us can say what the future might hold. For those of you who have tried AI or perhaps have even become “Expert” in AI application, you are aware of the problems it may present. AI can as easily violate copyright of everything from image to story to voice as it can enhance the creativity of the most sophisticated artist. This our world to explore.

Speakers:

John Begakis, Partner, AltView Law Group

Roy Samuelson, founder, Parity Endeavors & creator The Audio Description Network Alliance

Anthony Glukhov, Senior Associate, Ramo Law

Nadia Davari, Entertainment Attorney, Davari Law

Catherine Clinch, Veteran TV Writer, Hunter, Jake & the Fat Man, Love Boat, Moderator

Complete Session & Speaker Information - Click Here


Session III:

The Future of IP: Managing Digital Identity

The concept of identity has never been more valuable — or more vulnerable. In the age of synthetic humans, deepfake technology, AI-generated likenesses and voice cloning at industrial scale, the management of digital identity has become one of the most urgent and commercially significant challenges in entertainment, technology and law simultaneously. Who owns your face? Who controls your voice? What happens to your digital identity after you die — and can it be licensed, monetized or replicated without your consent? From Hollywood talent to global brands, from everyday consumers to heads of state, the question of who controls digital identity in the age of AI is no longer theoretical. In this session we bring together the legal, creative and technology leaders building the frameworks that will govern the most personal asset any of us owns.

Speakers:

Dion Johnson, CEO Indie Me, Moderator
Fetle Negash, Vice President of Production, AMC Networks

Bill Ivers, CEO, STATE Management

Shayanne Andujar, Founder & CEO, SJA Capital

Complete Session & Speaker Information - Click Here


5:00 PM – 5:50 PM - Eastern Time Zone

Session I:

State by State: The Legislators May Decide AI’s Future: California, Colorado, New York, Illinois, Tennessee etc.

Federal AI legislation remains gridlocked — so the states are moving on their own, and the landscape is becoming impossible to ignore. California, Colorado, New York, Illinois and Tennessee have each taken a different approach to regulating artificial intelligence, and the differences are as revealing as the regulations themselves. Tennessee's Elvis Act targets deepfakes and voice cloning directly, protecting recording artists and performers from synthetic identity theft. California's expansive legislation reaches from deepfake technology and data privacy all the way to the regulation of frontier AI model training. Illinois extends the conversation into employee discrimination, voice recordings and robocalls. Colorado and New York are staking out their own ground on algorithmic accountability and consumer protection. Five states, five philosophies, five very different visions of where AI regulation is heading — and forty-five more waiting in the wings. With fifty states potentially moving in fifty different directions, this session may be the most important canary in the coal mine the industry has right now.

Speakers:

Christopher Kenneally, Award-Winning Podcast Host/Producer, Moderator

Paul Sweeting, founder and principal, Concurrent Media Strategies, LLC

Lauren Fried, Partner, Loeb & Loeb, LLP

Andrew Gilden, Professor of Law, Southwestern Law School

Erik Passoja, Professional Actor & Digital Identity Expert

Matthew Asbell, Partner, Lippes Mathias LLP

Complete Session & Speaker Information - Click Here


Session II:

Conversational AI: Reliable Intelligence: Verification & Data Accuracy

Artificial intelligence can write a screenplay, generate a marketing campaign, compose a legal brief and recommend a stock — but can you trust what it tells you? Hallucination, confabulation, outdated training data and deliberate data poisoning are not edge cases. They are daily realities in enterprise AI deployment. As conversational AI becomes embedded in the workflows of studios, networks, brands and newsrooms, the question of data integrity moves from theoretical concern to operational crisis. Who is responsible when AI gets it wrong? How do leading data infrastructure companies verify the accuracy of what their systems produce? And what does reliable intelligence actually look like in a world where the answer arrives in seconds but the truth takes longer? This session examines the verification challenge that every AI user needs to understand.

Speakers:

Jason Henderson, Esq., Media and IP Licensing, JWL International, Moderator

Greg Young, Vice President for Cybersecurity, Trend Micro

Tyler Bell, SVP Product, AI, Video & Sports, Gracenote, a Nielsen company

Ben Hollin, Media Tech Consultant

Complete Session & Speaker Information - Click Here


Session III:

Experiments in AI Filmmaking: The Imagination of the Artist – Demos on the Cutting Edge

The synergy of human imagination and artificial intelligence is revolutionizing the art of filmmaking. By harnessing the power of machine learning, neural networks, and generative models, creators are unlocking new avenues of storytelling, visual expression, and cinematic innovation. And you don’t need to be an AI expert to use these tools. As new and unique AI software emerges, it enables a more collaborative role in the creative process, the boundaries between artist and algorithm are blurring. This fusion of human intuition and machine intelligence is yielding breathtaking results: AI-generated characters, environments, and effects that defy convention and push the limits of visual storytelling. The possibilities are endless, and the future of filmmaking has never been more exciting. Witness the dawn of a new era in cinematic innovation.

Speakers:

Krista Gable, AI Guru, Founder and CEO, Domain Domme LLC, Moderator

Jordan Daniel Chesney, AI Filmmaker & Commercial Director, Founder, JDC Entertainment

Afro Futcha, Award-Winning AI Filmmaker, TED AI Speaker, Creative Technologist

Jenny Krakovsky, Film Director, "Boss" (2026) 

Complete Session & Speaker Information - Click Here




Wednesday, July 22nd, 2026

Session III:

AI & the Law: A "Deep Dive" - Fair Use, Copyright and the Doctrine of Innovation

The guilds settled. The lawsuits continue. And the fundamental question at the heart of the AI and entertainment industry debate remains stubbornly unresolved — does innovation have the right to override the protections that creative professionals have spent a century building? The core issues go far beyond compensation. Data training, ownership, creative control, deepfake technology, political disinformation, revenge porn and the wholesale misuse of intellectual property are all converging simultaneously on a legal framework that was never designed to handle any of them. At the same time the creative opportunities — educational access, freedom of expression, reduced barriers to entry — are real and significant. In this deep dive we ask whether existing copyright law, right of publicity and current regulations are anywhere near sufficient for what artificial intelligence is already doing.

Speakers:

Ian C. Ballon, Co-Chair, Global Intellectual Property & Technology Practice, Greenberg, Traurig LLP, Moderator

Lisa Oratz, Senior Counsel, Perkins Coie

Robert Rosenberg, Partner, IP, Entertainment/Media & Technology, Moses Singer

James Rubinowitz, Adjunct Professor, Benjamin N. Cardozo School of Law

Complete Session & Speaker Information - Click Here


1 PM – 1:50 PM - Eastern Time Zone

Session II:

Generative AI Law: Let's Get Real - Is Copyright a Right or Does it Have Temporary Legal Status?

Let's get real. The legal system is moving — but is it moving fast enough, and in the right direction? The creative and entertainment communities are watching the AI training data lawsuits with a mixture of hope and dread. The New York Times versus OpenAI. Getty Images against Stability AI. Class actions against Midjourney, DeviantArt and Github. Each case is a piece of a much larger question that the courts have never been asked to answer before. The Supreme Court ruled that Andy Warhol infringed on Lynn Goldsmith's photograph of Prince — and that decision sent shockwaves through the creative world. So here is the fundamental question this roundtable confronts directly: Is copyright a permanent, foundational right — or in the age of artificial intelligence, has it acquired temporary legal status?

Speakers:

Peter Csathy, Chairman, Creative Media, Moderator

Avery Williams, Partner, McKool Smith

Jeffrey Bennett,Chief Legal Officer,SAG-AFTRA

Complete Session & Speaker Information - Click Here

2 PM – 2:50 PM - Eastern Time Zone

Session III: 
Film Finance Reimagined: Crowdfunding, Community Capital & SEC Compliance

Independent film has always struggled with the same fundamental challenge — great projects disappear not because they lack quality but because they lack marketing muscle and audience awareness at the moment of release. A new generation of film finance models is changing that equation. Community-based investment platforms are building rolling funds that deploy capital specifically into marketing and distribution, creating sustainable cycles where returns from successful films fund the next wave rather than starting from zero each time. With 2,500 investors, multiple films in active release and millions raised before a single project was announced, the model is already producing results. In this session we examine how crowdfunding, community capital and SEC Regulation Crowdfunding compliance are combining to give independent film a genuine fighting chance in a crowded marketplace.

Speakers:
Paul Scanlan,
 co-founder and CEO of Legion M, Moderator

Kyle Hausmann-Stokes, Screen Writer, My Dead Friend Zoe"

Additional speakers to be announced

Complete Session & Speaker Information - Click Here




4 PM – 4:50 PM - Eastern Time Zone
Session I:

Creative is the New Targeting: How AI Algorithms Are Rewriting the Rules of Marketing

The marketing playbook that drove results for the past decade has been quietly dismantled. Meta's sweeping AI overhaul — led by Andromeda, its AI-driven ad retrieval system, and GEM (the Generative Ads Recommendation Model) — has fundamentally replaced audience-based targeting with creative-based intelligence, where your ad's visuals, messaging, and emotional hooks now determine who sees it, not demographic settings or interest stacks. In this new paradigm, creative is no longer just the message — it is the targeting. Companies which specialize in producing Facebook and Instagram advertising, are at the forefront of this shift, where the quality, diversity, and strategic depth of creative assets have become the single most decisive factor in campaign performance. In this panel, leading experts in marketing technology, ad creative, and platform strategy unpack what this algorithmic revolution means for brands, agencies, and creators — examining how the rules of performance marketing have changed, what the data is actually showing, and what creative strategies are winning in the new AI-driven landscape.

Gene Massey, CEO, MediaShares

Jason Fishman, CEO, Digital Niche Agency

Complete Session & Speaker Information - Click Here


Session II:
AI Slop: The Uncanny Valley of Social Media and Mediocrity

AI slop isn't simply content that feels slightly off. It's a flood — an industrial-scale deluge of generated images, videos, voices and text overwhelming every platform simultaneously, the way 400 unwatchable television shows once buried the three genuinely great ones. The volume is staggering and the signal-to-noise ratio is getting worse. But television survived its own flood and produced its golden age on the other side. The question is whether AI-generated content follows the same arc. A new generation of AI-native creators and platforms are already pushing through — synthetic performers with real audiences, AI characters building loyal communities, tools producing work no human team could have made alone. Is AI slop the junkyard or the opening act? We bring together the people living on both sides of that question right now.

Speakers:

Cynthia Lieberman, founder, LieberComm, Moderator

Dr. Jesse R. Bashem, Ph.D., L.P., Forensic and Complex-Trauma Specialists

Eric R. Burgess, Founder, Credtent

Cupid Hayes, Founder & CEO. Arrow Advising

Complete Session & Speaker Information - Click Here





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