Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

9 – 9:50 PM Eastern Time Zone

Session II: A Virtual Event

The Creator Economy & Unique Vision: Algos, Analytics & Monetization

The "Creator Economy" has effectively slayed the giant of "Hollywood Entertainment" with a combination of YouTube and a host of Social Media platforms — and there is a "Secret Sauce," a massive black box of AIs, Algos and Analytics. With billions of dollars at stake, this session looks to explore the intricacies of social media's inner workings. From the role of AI and machine learning to the impact of user behavior and feedback loops, we'll examine the complex systems that shape the online landscape. But the secret sauce is more than technology — it is vision, voice and the relentless ability to build and own an audience. By demystifying the algorithms, we'll uncover the hidden patterns and principles that govern success in the Creator Economy — and provide creators and executives with the insights they need to thrive.

Speakers:

Adrienne Lahens, CEO, Infinite Studios, former, Global Head, TikTok Creator Marketing, Moderator

Zach Katz, co-founder, Fixated

Adam Wescott, CEO & Founder, Mind Media Matter 

Saeyoung Cho, founder, Moonshot Projects

Ben Relles, Founder and CEO, Make Believe

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    Adrienne Lahens

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    Ben Relles

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    Saeyoung Cho

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    Adam Wescott

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Ben Relles is the Founder and CEO of Make Believe, a company exploring the future of AI-powered interactive video. He has spent his career building breakthrough ideas and formats at the intersection of video and technology. Prior to founding Make Believe, Ben worked closely with Reid Hoffman across his venture investment portfolio. Together they also developed Reid AI, a digital twin trained on 20 years of Reid's books and content that won the 2025 Webby Award for Best Use of AI in Film and Video. Ben spent a decade at YouTube as Head of Innovation and Head of Unscripted Programming for YouTube Originals, collaborating with the platform's most inventive creators and channels. He developed his YouTube chops as a creator himself, founding the Key of Awesome comedy channel and co-founding Vsauce, which together have generated more than 10 billion views. Ben is also the founder of Good to Vote, a non-partisan voter registration campaign launched in 2020 in partnership with HeadCount.org. Working with music artists and creators, Good to Vote has registered over 500,000 new voters to date. Ben is a graduate of the University of Wisconsin and the Wharton School of Business.


Adrienne Lahens is a recognized leader across the creator economy and generative AI. She is the founder of a stealth startup building a new platform for AI-powered storytelling, and the author of The Imagination Age, a newsletter exploring the intersection of AI and human potential. Previously, Adrienne served as Global Head of Content Strategy & Operations at TikTok, where she built and scaled the TikTok Creator Marketplace (now TikTok One) and launched TikTok Symphony, the platform’s suite of generative AI tools. Before TikTok, she was COO at Influential, a global leader in influencer marketing that scaled 10x under her leadership, and an early leader at BuzzFeed, where she helped pioneer the first business models for branded content in the digital age. Adrienne lives in Los Angeles with her husband and their two children.

Saeyoung Cho is the founder of Moonshot Projects, a consultancy focused on creator economy strategy, and a leading voice on how brands build innovative, AI-informed creator programs. She recently advised Unilever on influencer marketing and creator commerce strategy, and previously served as Chief Strategy Officer at Captiv8, after building Horizon Media's in-house influencer marketing practice. With 15 years of experience across brand, agency, and platform roles, she brings a full-spectrum view of the creator economy and how it's converging with traditional media.


Adam Wescott, Founder & CEO, Mind Media Matters: Adam is an entrepreneur, investor, advisor and producer with 20 years of success in entertainment and digital. He is a pioneer in the creator economy working with top digital talent plus every major platform, publisher and advertiser. He was co-founder and partner of Select Management Group (sold to Propagate Media). In Nov 2024, Adam’s fourth feature film “Sidelined: The QB and Me” became Tubi’s most watched original ever starring TikTok heartthrob Noah Beck. Adam contributes to Forbes and was contributing author to “YouTube Guide for Dummies” (Wiley Press).Afro Futcha is a British AI filmmaker, creative technologist, and educator known for pushing the boundaries of storytelling through emerging technology. Based in the United Kingdom, her work blends cinematic language with artificial intelligence to create emotionally rich, visually striking narratives that explore identity, connection, and the human condition. Since entering the AI filmmaking space, she has rapidly established herself as one of the leading voices in the global AI creative movement. Her work has been recognised internationally, with award-winning projects including What Do I Know, Give It To Me, Perfect Night, and Warm Coat. Her films have been screened and showcased across multiple continents, reflecting a growing global demand for her unique approach to storytelling. Afro Futcha has been featured in major media platforms including the BBC, Evening Standard, and Digital Frontier Magazine. She was personally invited to speak at TED AI Vienna, where she presented on the future of creativity and AI-driven cinema. Alongside her creative work, she leads workshops and educational programmes worldwide, teaching filmmakers, artists, and organisations how to integrate AI into their storytelling process. Her work continues to shape conversations around creativity, accessibility, and the future of filmmaking in the age of artificial intelligence.