Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

9 – 9:50 PM Eastern Time Zone

Session II: A Virtual Event

The Creator Economy & Unique Vision: Algos, Analytics & Monetization

The "Creator Economy" has effectively slayed the giant of "Hollywood Entertainment" with a combination of YouTube and a host of Social Media platforms — and there is a "Secret Sauce," a massive black box of AIs, Algos and Analytics. With billions of dollars at stake, this session looks to explore the intricacies of social media's inner workings. From the role of AI and machine learning to the impact of user behavior and feedback loops, we'll examine the complex systems that shape the online landscape. But the secret sauce is more than technology — it is vision, voice and the relentless ability to build and own an audience. By demystifying the algorithms, we'll uncover the hidden patterns and principles that govern success in the Creator Economy — and provide creators and executives with the insights they need to thrive.

Speakers:

Adrienne Lahens, CEO, Infinite Studios, former, Global Head, TikTok Creator Marketing, Moderator

Zach Katz, co-founder, Fixated

Adam Wescott, CEO & Founder, Mind Media Matter 

Justyna Gawlik, Vice President, Overheard

Ben Relles, Founder and CEO, Make Believe

Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.