Digital Hollywood: The AI & Entertainment Summit
Creative is the New Targeting: How AI Algorithms Are Rewriting the Rules of Marketing
The marketing playbook that drove results for the past decade has been quietly dismantled. Meta's sweeping AI overhaul — led by Andromeda, its AI-driven ad retrieval system, and GEM (the Generative Ads Recommendation Model) — has fundamentally replaced audience-based targeting with creative-based intelligence, where your ad's visuals, messaging, and emotional hooks now determine who sees it, not demographic settings or interest stacks. In this new paradigm, creative is no longer just the message — it is the targeting. Companies which specialize in producing Facebook and Instagram advertising, are at the forefront of this shift, where the quality, diversity, and strategic depth of creative assets have become the single most decisive factor in campaign performance. In this panel, leading experts in marketing technology, ad creative, and platform strategy unpack what this algorithmic revolution means for brands, agencies, and creators — examining how the rules of performance marketing have changed, what the data is actually showing, and what creative strategies are winning in the new AI-driven landscape.
Speakers:
Gene Massey, CEO, MediaShares
Nate Dodson Esq. Managing Partner, Crowdfunding Lawyers
Jason Fishman, CEO, Digital Niche Agency
Nicky Cheung, Media Buyer, Digital Niche Agency (DNA)
Nate Dodson Esq. is the Managing Partner of Crowdfunding Lawyers whose motto is “Securities Simplified,” and a Founding Partner of Dodson Legal Group. He is currently a member of the Nevada and Texas State Bars. Nate’s firms have represented well over $15,000,000,000 in investment offerings and real estate investments with over 2,000 clients. Nate and his firm use a team approach to their client’s legal and financing needs while giving business owners get the hand-holding they need and the accurate legal advice, guidance, and support they deserve from their legal team dedicated to their business from start to finish. Nate’s team offers clients peace of mind with a process that doesn’t require unnecessary risk or unknown expenses, so they can hit their goals faster and impact the world.
Nicky Cheung, Media Buyer, Digital Niche Agency (DNA): Nicky Cheung is a media-buying expert with over a decade of experience driving measurable growth for e-commerce and consumer brands. He began his career building and scaling his own e-commerce venture, honing his craft in performance marketing and paid media strategy, experience that laid the foundation for a decade of results-driven client work. Since then, Nicky has successfully scaled multiple brands to seven figures and beyond, developing a reputation for turning ad spend into sustainable revenue growth. For the past four years, he has served as a driving force behind digital marketing at Digital Niche Agency (DNA), where he has helped issuers collectively raise over eight figures in capital through strategic media buying and audience acquisition.
Jason Fishman is the CEO of Digital Niche Agency (DNA) an Investor and User Acquisition Agency based in Marina del Rey, CA. DNA has worked on over 500 Investor Acquisition campaigns that have collectively produced 9-figures of Capital across Content, Advertising, and Outreach campaigns. Jason serves as the VP of the Crowdfund Professional Association (CfPA), a member of the Global Equity Crowdfunding Alliance (GECA), and a contributor to the Forbes Agency Council. Jason's podcast, Test. Optimize. Scale. has dropped over 240 episodes and he has over 100 guest appearances.
MediaShares is a marketing and funding consultancy that helps companies prepare their investment offerings for equity crowdfunding platforms. We help our client companies use SEC rules Regulation CF or Regulation A+ for equity crowdfunding investment offerings to get the funding they need to grow. We have long-time relationships with all the major platforms and can make personal introductions to them. In special cases we can also help market a Regulation CF or Regulation A+ offering when on a company’s own web page. MediaShares has relationships with private equity firms, angel groups, venture capital firms, FINRA-licensed brokerages and high net worth individual investors. When a MediaShares client has a suitable investment offering, we often make appropriate introductions to these capital sources. We can also make introductions to securities attorneys, accountants, and marketing firms to help our clients with their offerings and we always pass along our negotiated discounts. We never take success fees, instead charging a monthly retainer for our consulting services.
