
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 21st, 2026
1– 1:50 PM Eastern Time Zone
Session II: A Virtual Event
AI Etiquette: The Conscious Use of AI in Design and Media
Generative AI is three years into mainstream adoption and the industry is moving faster than the frameworks to guide it. This session isn't about whether AI is useful. It clearly is. The question is how we use it consciously, intentionally and with full awareness of what we gain and what we risk losing. Drawing on ten practical AI Etiquette Principles, this roundtable examines where AI accelerates creative work, where the human touch remains irreplaceable, and how designers, artists and media professionals can build AI adoption cultures that enhance rather than erode human judgment and creativity. The goal isn't to slow AI down. It's to make sure we're still driving.
Speakers:
Dr. Martin Clancy, Musician, Academic & founding Chair, IEEE Global AI ethics Arts Committee,
Margarida Barreto,
Creative Director, AI artist, and partner, ELETRICO28
Juan Delcan,
Visionary Director, Artist, Designer, Filmmaker
Marcus Byrne, AI Creative Advisor & Educator
Julia Lewis, Australia, AI Ambassador
Ulrike Kerber, Principal and Creative Director, Viva Design, Moderator
Martin Clancy is an IRC Research Fellow at the Center for Digital Humanities, Trinity College Dublin and a renowned Irish musician, academic, and industry consultant. He is the Founder Chair of the IEEE Global AI Ethics Arts Committee. His research on AI in music has been published in the IEEE Journal and has a book by Routledge UK, “Artificial Intelligence and Music Ecosystem”. Martin is a Certified Ableton Live 11 Trainer and has delivered lectures on Ableton, music creativity, and industry practices at esteemed institutions such as KTH Royal Institute of Technology, Queen Mary University of London, and University College Dublin. As a solo recording artist, Martin achieved a series of Top 20 disco hits in the US Billboard Dance Charts during his residency at New York’s Seaport Music Festival from 2009 to 2011. His techno group, Valleraphon, often appears on the Beatport charts. Martin was also a founding member of the Irish group In Tua Nua and had his first song “Take My Hand” featuring Sinead O’Connor, included in the 2022 documentary “Nothing Compares”. Martin is well-regarded in the industry, serving as Jack Lukeman’s manager and working as a consultant to the international music industry. Recent media include The New York Times, Wired, BBC, Irish Times, Daily Mail, Sean Moncrief Show, NoMoreWorkHorse, Dave Fanning 2FM, Hot Press, Daily Mirror, FM104, Daily Star and LifeWire.com.
Margarida Barreto is a Creative Director, AI artist, and partner at ELETRICO28 in Portugal. She has worked with generative tools since 2021 and explores the relationships among nature, technology, and social impact. Her work combines surreal concepts with organic forms to raise questions about identity, climate, and the human presence in the world. She is the author of The MidJourney Expedition and teaches practical Gen AI to professionals in design, web design, and communication. She is the Art Director of the Clima Utopias and Richphobia book editions and co-author of three editions of the Azimuth children’s storybooks. She speaks at international events about creativity with AI and has projects exhibited and published across several platforms. She collaborates with global creative communities and is proud to serve as an AI/CC Ambassador.
Juan Delcan is a visionary director who merges design and technology to create high-impact immersive experiences for global brands and cultural icons. His deep immersion in generative technology was featured in Prompt Magazine, and his work has reached hundreds of millions of viewers worldwide. From arena-scale visuals to viral digital art, he transforms complex narratives into powerful human stories.
Marcus Byrne started his career in Dublin as an Art Director, working with record labels, bands, and music venues, as well as brands like Guinness and Sprite. His passion for photography took him across South America, Southeast Asia, India, and New Zealand before he settled in Australia. He is a highly awarded designer, digital post-production specialist, and visual storyteller. His work has gained global recognition, featuring in prestigious publications such as The Guardian, Mashable, Wired, Trendhunter, Designboom, Gizmodo, Cool Hunting, and Design Taxi. His AI Jaguar spoof video went viral, amassing over 15 million views. An advocate for helping brands and creatives navigate the potential of AI in image and motion, he believes that creativity thrives on adaptability, curiosity, and an open mind—embracing change and exploring the unknown. He has released three books on MidJourney to help creatives master the art of prompt crafting. He is a creative partner with Luma Dream Machine, Hailuo AI, Viggle and Imagine Art where he has access to new features to test before general release. He is on the board of AI:OK, aimed at promoting responsible AI principles in the music industry and embrace AI responsibly. He has contributed to work that has been recognized at Cannes Lions, Clio, One Show, NY Festivals, D&AD, Caxtons, London International, Spikes and W3.
Ulrike Kerber, Principal and Creative Director at Viva Design Inc., is known for fresh, clean and distinctive designs for youth, fashion, style and news. Her work can be seen on tv, apps, web and large scale projections. Clients such as Disney, E!, Style, Apple itunes, Sundance TV, Own, BBC, Discovery, ABC Studios, Showtime, BET and Sprout ask Ulrike for brand design, storyboards, animations, presentations, show/promo package design and content creation. Creativity and the ability to communicate ideas is her core strength. Ulrike has given many creativity workshops for leading Design Companies. She is a guest speaker at HyperIsland, Sweden and teaches at Miami Ad School, SRH Design Akademie, HMKW, SCAD, Savannah's College of Art and Design and Berlin's International University. Ulrike loves creating visual stories in all expressions and formats. She enjoys what is different, fashionable, whimsical and elegant. As a world traveler, she speaks several languages and loves multicultural experiences. She’s won an Emmy Nomination and awards from the Art Directors Club, NY Festival, Omni, BDA/Promax. Viva Design: Ulrike founded her company Viva Design in Santa Barbara, CA where she grew a team of 10 people and film crews, contractors and freelancers. Viva Design bought a building in Santa Barbara to house the motion design team to create broadcast design packages and offer public events, such as art-marathons, exhibits and creative workshops. Viva Design's home-base is in Santa Barbara, CA. Ulrike also enjoys living in Berlin, Germany.
