Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 21st, 2026
1– 1:50 PM Eastern Time Zone
Session II: A Virtual Event
AI Etiquette: The Conscious Use of AI in Design and Media
Generative AI is three years into mainstream adoption and the industry is moving faster than the frameworks to guide it. This session isn't about whether AI is useful. It clearly is. The question is how we use it consciously, intentionally and with full awareness of what we gain and what we risk losing. Drawing on ten practical AI Etiquette Principles, this roundtable examines where AI accelerates creative work, where the human touch remains irreplaceable, and how designers, artists and media professionals can build AI adoption cultures that enhance rather than erode human judgment and creativity. The goal isn't to slow AI down. It's to make sure we're still driving.
Speakers:
Ulrike Kerber, Principal and Creative Director, Viva Design, Moderator
Speakers to be announced
Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.
