Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

3– 3:50 PM Eastern Time Zone

Session II: A Virtual Event

Agentic Primetime: The Race to Deploy — AI, Brands & the Multiplatform Intelligence Layer

The starting gun has fired. Across every major brand, agency and enterprise technology team in the world, the race to deploy agentic AI at scale is underway — and the window to establish competitive advantage is closing faster than anyone anticipated. This is not a conversation about pilots and proofs of concept. The brands and platforms represented in this roundtable are already in production, already deploying AI agents across multiplatform intelligence layers that are reshaping how consumers are reached, served and retained. The rules are being written in real time. The winners will own the next decade of brand and consumer relationships. The losers will spend that decade catching up. Welcome to Agentic Primetime — the most consequential deployment race in the history of marketing technology.

Speakers:
Michael Olaye,
Executive Vice President, formerly, HUGE, Moderator
Avantika Ajit, Global Solutions Architecture Leader, Media & Entertainment, Gaming, Sports, Amazon Web Services (AWS)
Dylan Brock, Head of AI and innovation, Norwegian Cruise Lines
Josh Okun, Chief Innovation Officer, Gravity Global
Jeff Croft, Founder & President, Meridian
Michael Stich, Partner, CourtAvenue

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    Avantika Ajit

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    Josh Okun

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    Michael Stich

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    Michael Olaye

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    Jeff Croft

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Jeff Croft has been on every side of enterprise technology advancement for the last 15 years . He founded two companies, one acquired in the industrial AI space, advised early-stage founders through Georgia Tech’s VentureLab, and led commercialization for two of the most consequential platforms in the enterprise AI stack — Microsoft Azure and Palantir Foundry. He started Meridian Partners on a simple thesis: embed experienced operators, not career consultants. His firm works with Fortune 500 enterprises on platform architecture and competitive positioning by helping them see how centralized systems are displacing the niche solutions they built over the last decade. He’s writing The Outcome Economy, a book on why the next era of enterprise will be measured in outcomes delivered, not technology deployed. In addition to running Meridian, he is an investor & advisor to startups, husband and father to three pirates, and mediocre golfer.


Josh Okun, Chief Innovation Officer at Gravity Global, is a futurist and innovator. He connects the dots between brand, media, creative and digital. Josh has been at the forefront of the digital community throughout his career, defining the future of always-on marketing, interface design, e-commerce solutions, mobile development and social media. Josh has helped a myriad of Fortune 500 brands to receive honors from the Effies, One Show, Communication Arts, The Webby’s, Adobe, AIGA, OMMA and AAF. He has served on the boards of AAF, Houston, MAGNET Global Agency Network, and the iMedia Data Driven Creativity Conference. He collaborates regularly on cross-genre creative projects, most recently developing The Houston Flood Museum, a digital installation and story archive, with his wife and creative partner.


Avantika Ajit is currently a Global Solutions Architecture Leader, Media & Entertainment, Gaming & Sports at AWS. She has deep expertise driving technology strategy, working with fortune 100 customers as well as digital native customers. She has the innate ability to comprehend new technologies and map it to customer’s business, identifying value creation and realization opportunities. She is a trusted advisor to customer executives, driving operational excellence, top line growth, and innovative product development.


Michael Stitch, Partner at CourtAvenue: For more than 25 years Michael and his teams have helped executives understand and capitalize on innovation. Michael currently serves as Partner at CourtAvenue, overseeing Clients and Capabilities. CourtAvenue is AdWeek’s Fastest Growing Agency in the US, 2021-2024, and helps clients with corporate reinvention. Michael works closely with clients such as Kia, Epson, General Mills, US Air Force, Dell and Elanco to understand their latest marketing challenges, and develops custom solutions to address them. He is also an advisor, board member and investor in various startups. Prior to joining CA in 2020, Michael served as the WPP Global Client Leader for Dell Technologies, and as Chief Business Officer for VML. In these roles, Michael worked closely with C-Suite clients across all aspects of marketing: brand, media, commerce, loyalty, martech, data and organizational design. Before that he served as Chief Executive Officer and Chief Innovation Officer for Rockfish, where he helped structure and scale it into one of the largest digital agencies in the US. During that time, he grew and created new capabilities for some of the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson, Unilever and Sam’s Club. Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now WundermanThompson), Texas Instruments, McKinsey and Dell. In the high-tech industry, Michael helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations. Michael serves as a frequent speaker and writer on a variety of digital marketing topics, including marketing frameworks, ecommerce, AI, search, analytics, Customer experiences, and startups. He was recognized as a Cincinnati Marketing Legend by the American Marketing Association, and the COO winner of the C-suite Awards by the Cincinnati Business Courier. Michael is a happy husband and father of four, an adviser to Fortune 50's and startups alike, and loves to play guitar in rock cover bands and at church on Sundays.


Michael Olaye, formerly, EVP, Managing Director, Huge: With an illustrious career spanning over 25 years in the digital industry, Michael has seamlessly intertwined technology, creativity, growth, and product development to establish his distinguished reputation. Currently holding the position of Senior Vice President and Managing Director for Strategy and Innovation at R/GA, he brings forth his exceptional expertise and visionary leadership. He works with industry-leading organizations, creating products and services powered by automation within Health, automotive, travel, and finance. Michael has held a variety of C-suite roles that give him a unique insight into how technology turns organizations on or off, from being the CEO of ad agency Dare, where he was responsible for repositioning the agency as an experience-driven digital company - and as Group Chief Technology officer at Oliver Agency and Head of Technology & Innovation at Havas London. Between 2001 and 2010, Olaye worked at digital creative agency U-Dox, where he was a founding member and head of digital and served clients including Adidas, Nickelodeon, and EMI. Earlier in his career, Olaye worked as a software engineer and flash animator. Olaye studied Electrical Engineering at the London Metropolitan University. Michael's outstanding contributions have garnered widespread acclaim, reflected in his receipt of numerous prestigious accolades, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios.