January 8, 2024

An In-Person & Online Event

Digital Hollywood at CES Agenda

Registration - CES Website

Digital Hollywood: A CES Partner Program

Monday, January 8th, 2024

1 – 1:40 PM: Aria Resort & Casino, Las Vegas

Session I, ARIA, East Level

All Media is Social Media = The Supercharged Consumer Experience

All media is “Social Media.” From video, music and movies to user communications including AI Chatbots, the social platforms are gateways to the entire consumer experience. And with every upgrade to every device and platform, the consumer experience intensifies. What started as the "Social Experience" has transformed into our full understanding of media and communications along with the introduction of the newest interactive technologies including AI-XR-AR.

Isabel Perry, VP of Emerging Technology & Partner, DEPT®

Eric Shamlin, EVP Global Head of Entertainment, Media.Monks

Fabian Birgfeld, Chief Design Officer, Tata Consultancy Services (TCS)

Melissa Eccles, former, Head of West Coast, TikTok Creative Lab,

Jessica Berger, Senior Vice President, Innovation, Publicis Media,

Mark Kapczynski, President, Storymill, Moderator

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    Isabel Perry

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    Melissa Eccles

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    Jessica Berger

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    Eric Shamlin

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    Mark Kapczynski

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    Fabian Birgfeld

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Isabel Perry, VP of Emerging Technology at DEPT®, is an expert in Al, gaming, and web3, ranked among the top 15 advertising executives in AI by Business Insider. At DEPT®, she leads a team of over 400 specialists in five continents delivering innovative, pioneering work for brands such as Google, eBay, and Philips. With a degree in Architecture from Cambridge, she brings a unique approach to design and user experience. She is currently helping brands deliver lasting success with AI, whilst over her nine-year tenure at DEPT®, she built and expanded the tech team, launched chatbots, augmented reality, games, and dynamic advertising for clients including Just Eat UK, Spotify, and Meta, and managed a skilled team.


Eric Shamlin, SVP of Growth, Media.Monks: Eric Shamlin leads entertainment growth at Media.Monks, where he heads up innovative partnerships with leading technology and entertainment brands. With a broad background in technology, visual effects and entertainment, Shamlin is pioneering the future of entertainment powered by digital, interactive and immersive technologies. Eric Shamlin is a two-time Emmy winner, 12-time Cannes Lion winner and 19-year member of the Television Academy where he holds seats on the Digital Strategy Committee, Interactive Media Peer Group and co-chairs the Experience Design Work Group.


I'm Melissa Eccles, an Emmy nominated Creative Director, Writer and Producer of film/tv/advertising/immersive. I'm a digital and story geek, USC Cinema Alum, proud Ginger, coffee addict, unusual thinker, magic maker, and a mover of space shuttles. My work sits at the intersection of story, neuropsychology and technology. I have conceived and created award winning work for HBO's Game of Thrones, Warner Brothers and JK Rowling’s Wizarding World, Amazon Studios’ The Marvelous Mrs. Maisel, Sony Pictures, Paramount Pictures, and brands like VW, MTV, Nike, Burger King, Microsoft, Adidas, Coke Zero, Toyota, General Mills, American Express and more. My work has been honored by the Cannes Lions, The Television Academy, The Clios, One Show, The Webby Awards, Communication Arts, ProMax and others. I've had the privilege of speaking about my work at SXSW, Google, Microsoft Labs, The Geneva International Film Festival, Create Tech, AIGA and the International Space Conference. I am happiest when I'm making something.


Jessica Berger leads global innovation and strategy at Publicis Media by harnessing the power of emerging technologies and forecasting insights. With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, AI, and AR/VR, Berger has become a sought-after speaker, judge, and host at industry events. Her expertise lies in deciphering the future of media and brand experiences, enabling her clients to capitalize on the potential of breakthrough innovations. Moreover, her dedication to mentorship and advocacy for diverse voices in organizations like the Adweek Executive Mentorship program and Girls In Tech exemplifies her commitment to empowering the next generation of marketers and thinkers. Prior to joining Publicis, Berger worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns and digital innovation efforts for clients in the luxury goods, CPG and tech sectors. Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and North America – giving her a unique global edge valued by many clients and industry peers.


Fabian Birgfeld is CEO and co-founder of W12, a TCS Interactive Design Studio, leading the TATA  team of 1800 designers globally. He is a trusted partner in product strategy and service design for global brands. Fabian is a founding partner of W12 Studios. He and co-founder Michael Albers started the design studio in 2012 to create a practice around people, skills and passion. At the heart of W12 Studios is the belief that amazing people working together will create ground breaking designs that will make a better future. W12 Studios brings many disciplines and teams together to work on next generation products ranging from TV platforms to fashion campaigns. Beforehand Fabian worked at frog design, Method and the BBC where he led the design teams for iPlayer, News, Sport and 2012 Olympics. Fabian has taught design and theory at Princeton University, Syracuse University and NJIT. His art and designs have been frequently exhibited in the US and Europe and won numerous awards. Born and raised in Germany, Fabian holds a BA in Economics from Harvard University and a graduate degree in Architecture from Princeton University.


Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert. He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange. In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses. The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 12 patents to his name and an additional 40 patents pending.



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