May 12-21, 2020

Virtual and Online

Free of Charge to Attendees

Digital Hollywood Agenda

Tuesday, May 19th, 2020

11:00 - 12:00 Noon - Pacific

11:00 AM - 12 Noon, Pacific

Advertising, Branding Strategies and Creativity - 2020 - The New Universe

Tina Pukonen, Head of Entertainment Strategy, Pinterest

Andrew Solmssen, President, California, Wunderman Thompson

Autumn Nazarian, Senior Vice President Content+ // Sponsorship & Partnerships, Mindshare

Ian Greenblatt, Managing Director & Technology/Media/Telecom Practice Leader, J.D. Power, Moderator


Tina Pukonen, Head of Entertainment Strategy, Pinterest: Tina (@pukey) leads Pinterest's vertical marketing strategy for Entertainment and Restaurants, helping partners understand how to best leverage Pinterest's rich audience insights and advertising opportunities to achieve a competitive advantage. She has 15+ years experience leading marketing and media strategy for major entertainment brands across movies, TV, home entertainment, streaming platforms and gaming. Prior to joining Pinterest, Tina held executive management positions at leading agencies, including Zenith as EVP overseeing west coast teams/offices and spearheading regional new business, and Goodby, Silverstein & Partners as Media Director, co-department head. In 2016, Tina was honored to be named an Adweek LA Media Star on their "12 Most Successful Media Agency Execs in Southern California" list. She has been an avid Pinner from the early days of Pinterest, and currently she's pinning entertainment ideas for her 4-year old, inspiration for a bathroom remodel and food of all kinds.

  • Slide title

    Tina Pukonen

    Button
  • Slide title

    Write your caption here
    Button
  • Slide title

    Autumn Nazarian

    Button
  • Slide title

    Ian Greenblatt

    Button

Andrew Solmssen is President, California for Wunderman Thompson, WPP’s largest advertising agency. Based in Los Angeles, he manages three markets and serves as part of the leadership team that directs 4000 staff across North America. Previously, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, and Viacom. He grew the company from 3 people to one of the world’s top digital agencies and a sale to WPP. Within WPP, he was part of the team that created POSSIBLE, the first global digital agency, bringing together 14 agencies through M&A and grew to 2000 people across 14 countries. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid 90’s. His work has received 3 Gold Cannes Lions, 4 Emmys, Addy, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular contributor to trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences (the Emmys). Before the dawn of digital media, Andrew lived in Namibia working for the Harvard Institute for International Development. A graduate of Hamilton College, he spends his time away from work playing hockey, surfing, and enjoying his wife and twin sons.

 

Autumn Nazarian, Senior Vice President,Content+ // Sponsorship & Partnerships, Mindshare: Autumn has worked in partnership marketing for over 18 years, and brings both passion and expertise to the areas of sponsorship strategies and valuations, sports marketing, film/brand partnerships, celebrity endorsements, cause partnerships, and experiential platforms. Over the years, Autumn has worked with a wide range of blue chip clients across business categories including CPG, healthcare, QSR, technology, media, spirits & liquor, automotive, financial, and more. In her current position Autumn is a senior member of Content+ leading the Sponsorship team, specializing in identifying, negotiating, and managing strategic partnerships for Mindshare clients with major sports leagues, talent agencies, film studios, B2B partners, national nonprofits and beyond. Autumn was picked as a finalist for Cynopsis Media’s 2016 Sports Marketer of the Year, and named one of their Top Women in Sports for 2019.

 

Ian Greenblatt leads J.D. Power’s Technology, Media and Telecommunications practice, including a new IoT sub-practice. With in-depth industry expertise, Ian drives market strategy across the rapidly converging landscape, which encompasses the entire communication sector. He is a champion for the voice of the customer with industry players of all sizes and his goal is to deliver actionable insights to clients, so they can delight their customers at every opportunity. Ian comes to J.D. Power from his own consulting practice, where he provided strategy and board of directors’ guidance to public companies. Prior to that, he served as VP, Strategy & Business Development at ARRIS and was responsible for content strategy and business development at Motorola Mobility, a division of Google. As a serial entrepreneur, he has launched two start-ups, including Zattoo and Broadbus. Ian earned a bachelor’s degree from Northwestern University and a Juris Doctor from DePaul University College of Law.

Share by: