January 14 2021

Virtual and Online

Free of Charge to Attendees

Digital Hollywood Agenda

Online/Virtual Digital Hollywood

Thursday, January 14th, 2021

Noon - 12:45 PM - Eastern Time Zone

All-Digital & Online

Session I:

The Immersive At-Home Experience - IoT - 5G-TV - Streaming

COVID has accelerated 10 years of digital and entertainment innovation into mere months. The number of screens and digital interfaces have exploded. Consumers are watching and listening to more media than ever before. Our world no longer has patience to wait for “Jetsons”-inspired technology to come to them. They want it NOW: connected TV’s, smart speakers, AR/VR, gaming, esports and more. A new war for the living room is emerging...

Grace Dolan, Vice President of Home Entertainment Integrated Marketing, Samsung Electronics America

Scott Rosenberg, SVP & General Manager, Platform Business, Roku

Pete Pedersen, VP, Marketing & Communications, Sonos

Erin L McPherson, Head of Content Acquisition, Strategy and Programming, Verizon

Greg Kahn, Founder and CEO, Greg Kahn Digital Ventures, Moderator

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    Grace Dolan

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    Scott Rosenberg

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    Pete Pedersen

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    Erin McPherson

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    Greg Kahn

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Greg Kahn, CEO, GK Digital Ventures and President and CEO of the Internet of Things Consortium (IoTC): Greg Kahn is a catalytic force in the technology, media and entertainment industries. He is renowned for connecting innovators with investors, growing brands and driving billions of dollars in transactional deals. Greg is a former award-winning executive at the Meredith Corporation and Publicis Groupe who received his MBA from the UCLA Anderson School of Management and undergraduate degree from the University of Pennsylvania. His powerful network of high-level business executives and public sector leaders stretches from coast to coast and beyond. Earning the trust and respect of some of the biggest companies in the world — including Verizon, Comcast, Google, T-Mobile, MasterCard, Disney, Procter & Gamble, Nestle, Microsoft, ADT Security, LG Electronics, Cox, Whirlpool, Bank of America, SwissRe, and more — he has an unparalleled reputation for making the impossible possible. Passionate about creating a world of ethical connections, both human technology technological, Greg is a founding member of the Gun Safety Alliance and the Internet of Things Consortium, as well as a member of the Emma Bowen Foundation and the Guggenheim Technology & Innovation Council, and an executive committee member of the UJA Federation of New York’s Entertainment, Media & Communications Division. Named a principal influencer driving IoT forward by Inc. and others, Greg is a regular keynote speaker and moderator at numerous industry events, including the Consumer Electronics Show.

 

Grace Dolan, Vice President of Home Entertainment Integrated Marketing at Samsung Electronics America: Grace leads Consumer and Retail Marketing for the TV, Audio, and Memory businesses. Grace leads an innovative Passions strategy for the US business, redefining the brand’s purpose to lead through service to the Fan. She has elevated Samsung’s efforts to deliver the ultimate home experience to gamers, streamers and sports fans, delivering category-leading advertising, first-of-its-kind partnerships with brands like Xbox, Netflix and ESPN, and an advanced innovation roadmap. All of which has helped to drive double-digit growth in brand health measures with Samsung’s Fan audience.

 

Scott Rosenberg is Senior Vice President of Roku and serves as General Manager of the company’s Platform Business overseeing global channel distribution, advertising, and The Roku Channel. As GM of Roku’s Platform business, Scott and his team have helped spearhead Roku’s incredible revenue and profit growth, as Roku became the #1 streaming platform in the United States. The platform business today represents more than 2/3rds of the company’s revenue. He joined the company in 2012, played a key role in the company’s 2017 IPO, and is an executive officer reporting to the CEO. Roku’s advertising business is a central driver of its rapid revenue growth. In 2013, Scott led the creation of the ad business, setting multiple industry precedents for how streaming ads would be bought, targeted and measured. Today, Roku’s ad business serves 90% of AdAge 200 brands. Scott’s team also includes The Roku Channel, the preeminent channel for premium and free content on the Roku Platform, reaching tens of millions of viewers with more than 100,000 free and premium movies and programs. Scott’s team also oversees the distribution and promotion of all channels on the Roku platform, from Netflix, Disney and Hulu to thousands of small, self-published apps. Scott came to Roku in 2012 after a career leading innovative companies and products in emerging media and digital advertising. He previously co-founded and served as CEO of Umami Co, a companion TV mobile application company; led advertising at Rovi Corporation; and led product for BlackArrow, Inc., a TV ad serving company. Earlier in his career Scott held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation. Scott is an in-demand media commentator on the future of television and consumer engagement and has appeared in The Wall Street Journal, The New York Times, Forbes, AdWeek and AdAge. He speaks regularly at conferences including Advertising Week, IAB Digital Newfronts and SXSW. Scott holds a bachelor’s degree in Computer Science from Princeton University, a master’s degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, an M.B.A. from the Sloan School at MIT and was a Fulbright Fellow to Japan.

 

Pete Pedersen is Vice President, Marketing & Communications at Sonos. In this role, Pedersen drives business value through brand-building and reputation-enhancing campaigns spanning advertising, PR, digital marketing, retail and brand activation. He’s part of the team that took Sonos from a privately held start-up to a growing public company whose beloved products are enjoyed in more than 10 million homes around the world. Before joining Sonos, Pedersen led Grayling, a marketing services firm with 54 offices around the world. During his tenure he focused on digital transformation with an emphasis on data-driven insights. Prior to Grayling, Pedersen served as chair of Edelman’s global technology practice, serving clients including Microsoft, Juniper Networks, HP, Adobe, Samsung, SAP, Symantec and countless other blue-chip technology innovators. Pedersen built and led the industry’s first Data Security & Privacy practice at the intersection of cloud, mobility and social media. In this role, he helped clients navigate complex privacy matters including regulatory compliance, corporate reputation and consumer education. Before taking the reins of Edelman’s technology practice, Pedersen led the firm’s worldwide Microsoft engagement. He was responsible for consumer marketing, corporate reputation, public affairs, technology, crisis communications, and event marketing. Notable assignments include the launches of Xbox Live, Xbox 360, Windows Vista, and Office 2007. Pedersen graduated Cum Laude from the University of Washington with a B.A. in Communications. He happily lives in Seattle, one of the best cities in the world.

 

Erin L McPherson, Head of Content Acquisition, Strategy and Programming, Verizon: Erin McPherson oversees the content business across Verizon’s growing number of consumer platforms and services, including Fios, Broadband, Wireless and 5G Home. She and her team drive content strategy, deal negotiation and partner management for a wide array of partners, including major broadcast and cable networks,sports leagues and digital publishers and content creators. Prior to Verizon, Erin served as Chief Content Officer at Maker Studios, the world’s largest network of short-form online video, acquired by The Walt Disney Company in 2014. In her role at Maker, Erin oversaw the development and production of hit YouTube programming as well as innovative franchises across Disney. Before joining Maker, Erin was Vice President and Head of Video at Yahoo, where she led the company’s foray into original video and oversaw the award-winning Yahoo Studios. Before joining Yahoo, Erin practiced entertainment and media law, representing a wide number of individuals and companies, including Halle Berry, Ryan Fleck, Anna Boden, Zachary Quinto, Vertigo Entertainment, and others. She also served as in-house counsel for LivePlanet, the media company founded in 2000 by Matt Damon, Ben Afflect, Chris Moore and Sean Bailey as well as at z.com, an early online video company. Prior to that, Erin practiced entertainment and intellectual property litigation, and served as a judicial clerk to the Hon. Consuelo B. Marshall, Federal District Judge in the Central District of California. Erin is active in the content industry, serving on several advisory boards as well as the Board of Directors of NATPE and the T. Howard Foundation. Erin graduated magna cum laude from Harvard Law School and received her B.A. magna cum laude from Middlebury College. She lives in New York City.

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