The 21st Century Athlete & Media Super Conference

Thursday, July 8th: The Athlete • Media • Performance • Technology

Thursday, July 8th

12 Noon - 12:45 PM - The Grand Ballroom, Section A

Session I:

The Athlete as Media Company: From Personality to Direct-to-Fan, Social, Podcasts and the Athlete-Owned Production Company

The greatest fear of a sports fan is the moment one of their heroes goes down, taking a hit, falling to the boards, in what we have come to recognize as a possible ACL, or falling off the mound seeing that arm at the wrong angle. In the 1970s, the late Dr. Frank Jobe invented Tommy John Surgery and around the same time, similar surgeries were developed for the ACL and other phenomena. At this luncheon we will honor the Medical Teams and the Doctors who have saved the careers of our heroes, and we will also bring to the stage “Courageous Athletes” who have faced-down their injury and have made their way back to competition.e.”

Session II: - The Grand Ballroom, Section B

Sports & Hollywood: The New Entertainment Economy — Studios, Stars, Streaming & Storytelling

The greatest fear of a sports fan is the moment one of their heroes goes down, taking a hit, falling to the boards, in what we have come to recognize as a possible ACL, or falling off the mound seeing that arm at the wrong angle. In the 1970s, the late Dr. Frank Jobe invented Tommy John Surgery and around the same time, similar surgeries were developed for the ACL and other phenomena. At this luncheon we will honor the Medical Teams and the Doctors who have saved the careers of our heroes, and we will also bring to the stage “Courageous Athletes” who have faced-down their injury and have made their way back to competition.e.”

1:00 PM - 1:45 PM - The Grand Ballroom, Section A

Session I:

Sports, Athletes and Brand Identity: Elite Brands, Lifestyles and High-Performance Aesthetic

The sports industry represents the total package when it comes to the “Brand and Agency” investment challenge. Advertising is about massive reach and personalized consumer engagement. It’s about integrating and targeting the most sophisticated creative and analytical technologies into that process. And Sports provides a multitude of solutions. Football Sundays, Mondays and Thursdays represent massive audience reach. In-stadium represents a mixture of social media with the glitz of the In-Person experience. Podcasts and YouTube create tremendous opportunities for personalization and brand building. And each and all these platforms represent the cutting edge of technology innovation.

Session II: - The Grand Ballroom, Section B

The Athlete as Technology & Wellness Warrior: Full Body Immersion – Devices – Platforms

The 21st Century Athlete is entering a new era of human performance, where artificial intelligence, intelligent devices, and connected platforms transform the relationship between body, mind, and machine. From AI-powered eyewear, smart apparel, and biometric sensors to intelligent footwear, real-time analytics, and immersive training environments, the athlete is becoming a fully connected intelligence ecosystem. Technology is moving beyond measuring performance to interpreting movement, anticipating physical demands, refining technique, and delivering personalized guidance in real time. The implications extend far beyond professional sports, reaching young athletes, weekend competitors, fitness enthusiasts, and active adults. As Meta, Apple, Nike, and a new generation of technology innovators converge on the human body, the boundaries between athletic equipment, personal computing, and artificial intelligence are rapidly disappearing. Welcome to the age of the AI Warrior, where human instinct, physical performance, and machine intelligence become an extraordinary new partnership.

2:00 PM - 2:45 PM - The Grand Ballroom, Section A

Session I:

The Athlete and the Pod: Performance, Voice, Culture and Brand:

In Sports it’s all about the Podcast and for the Athlete, it’s the new home away from home. It’s the perfect DYI, brand building, social media companion, before game, after game, relaxing, enjoyable and low risk venture. Athletes in all sports are taking the plunge. For some, it’s a perfect fit, for others, a little shaky, but nothing ventured nothing gained. It starts on the field. In fact, for some it started in college; social media, DMs, having fun, building the brand and then come the “Pros,” entering the bigger market with bigger risks and bigger rewards. But for each athlete it’s different. It may be stepping out of your comfort zone and for others, the time of your life.

Session II: - The Grand Ballroom, Section B

The Sports Intelligence Factory: Video Analytics, Specialized AI Models & the Science of Winning

What happens when artificial intelligence learns to watch sports, understand athletic movement and recognize patterns that even the most experienced coaches might miss? The next generation of sports analytics is moving beyond statistics into video intelligence, computer vision and specialized AI models designed to solve specific athletic challenges. From shooting mechanics and defensive positioning to injury prevention, player development and real-time game strategy, the opportunities are extraordinary. But will the future belong to massive general-purpose AI platforms or smaller, specialized models trained on proprietary sports data? Can professional franchises and universities build their own intelligence factories, developing predictive systems tailored to individual athletes, teams and competitive environments? And who owns the resulting intelligence? As video, analytics and machine learning converge, a new competitive frontier is emerging where athletic performance, technological innovation and the science of winning become inseparable..

3:00 PM - 3:45 PM - The Grand Ballroom, Section A

Session I:

The Superstars Roundtable: Athlete – Culture - Superpower

It is safe to say that the “Superstar Athlete” officially outranks all the OGs in the greater entertainment field. In the 1990s it’s would have been pretty-hard to outshine the “Supermodels.” And “Hollywood” has forever produced serious “Star Power.” Let’s face it, it’s a tough haul to out-work the Stones, Taylor Swift, Mariah, and Beyoncé for first place. But today, it’s all about the “Superstar Athletes.” No question these are serious “Global Names,” that are “Building Brands,” creating their own “Business and Media Empires” and laying the groundwork for “Generational Wealth.” Michael was just the beginning and now the future is in view.

Session II: - The Grand Ballroom, Section B

Immersive Sports: AI & XR: Fan Engagement & 360 Experience: In-Stadium - Mobile - Games - Spatial/VR - Social Media

Now for the fun stuff. While the sporting event, the superstars and the rivalries may set the table, it’s only the beginning of the athletic feast. It is now time for the tech and the superfan’s imagination to kick in. It’s a whirlwind of sound and fury, from giant video billboards and in–stadium madness, the social media battles of Memes and Real-time madness, to in-home VR and Spatial space tripping, and finally to the betting and loving your favorite homies. It used to be “All About the Game,” which is “Kinda Still True,” but add to that, “It’s all about experiencing my favorite game inside a “Triple Threat” of “The Game, The Sport and The Technology,” not to mention the Nachos and Fries!

4:00 PM - 4:45 PM - The Grand Ballroom, Section A

Session I:

The Athlete as Innovator, Investor, Media & Brand: The Development of Generational Wealth



Session II: - The Grand Ballroom, Section B

Immersive Sports: AI & XR: Fan Engagement & 360 Experience: In-Stadium - Mobile - Games - Spatial/VR - Social Media

Now for the fun stuff. While the sporting event, the superstars and the rivalries may set the table, it’s only the beginning of the athletic feast. It is now time for the tech and the superfan’s imagination to kick in. It’s a whirlwind of sound and fury, from giant video billboards and in–stadium madness, the social media battles of Memes and Real-time madness, to in-home VR and Spatial space tripping, and finally to the betting and loving your favorite homies. It used to be “All About the Game,” which is “Kinda Still True,” but add to that, “It’s all about experiencing my favorite game inside a “Triple Threat” of “The Game, The Sport and The Technology,” not to mention the Nachos and Fries!

5:00 PM -6:30 PM - The Grand Ballroom, Section A

End-of-Day Reception

The Special Evening Events: The Honorees

Thursday, July 8th, 7:00 PM The Grand Ballroom

The 21st Century Superstars of Sports

Honoring the Greatest in Sports Surgeons and Athletes

The greatest fear of a sports fan is the moment one of their heroes goes down, taking a hit, falling to the boards, in what we have come to recognize as a possible ACL, or falling off the mound seeing that arm at the wrong angle. In the 1970s, the late Dr. Frank Jobe invented Tommy John Surgery and around the same time, similar surgeries were developed for the ACL and other phenomena. At this luncheon we will honor the Medical Teams and the Doctors who have saved the careers of our heroes, and we will also bring to the stage “Courageous Athletes” who have faced-down their injury and have made their way back to competition.e.”

Friday, July 9th, 7:00 PM The Grand Ballroom

The 21st Century Superstars of Sports

THE VOICE OF SPORTS — THE 2027 HONOREES

An Evening Celebrating the Best in Podcasts, Broadcasting, Commentary & Social Media

The world of sports has a new voice. From legendary broadcasters to breakthrough podcasters, athlete-creators, independent commentators and social media personalities, a new generation is transforming how billions of fans experience sports. Join us for a special evening honoring the pioneers, personalities and innovators redefining sports media. Broadcast live from Las Vegas, this celebration brings together established legends and emerging voices, connecting the stars of sports media with the worldwide audiences who made them famous.

Friday, July 9th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Celebrity Luncheon: By Invitation

THE ATHLETE AS ARTIST & ENTREPRENEUR: CREATIVITY - CELEBRITY - LEGACY

The modern athlete is no longer defined by the boundaries of the playing field. Today's sports superstars are becoming filmmakers, musicians, podcasters, producers, investors and entrepreneurs, building creative and commercial empires that extend far beyond their athletic careers. From the basketball court to Hollywood, from the locker room to the recording studio, a new generation of athletes is rewriting the rules of celebrity, ownership and cultural influence. The transformation is extraordinary. Athletes are launching production companies, developing television and film projects, creating global brands and building direct relationships with millions of fans through podcasts, YouTube and social media. They are no longer simply the subjects of sports entertainment. Increasingly, they are its creators, owners and distributors. But the larger story is about legacy. What happens when athletic greatness becomes the foundation for a second extraordinary career? How do athletes translate fame into creative independence, business leadership and lasting cultural significance? And what separates a fleeting celebrity endorsement from an enterprise that can endure for generations?.”

Saturday, July 10th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Celebrity Luncheon: By Invitation

THE GENIUS OF SPORT, INNOVATION & COMPETITON: Leagues • Media • Capital

The world of sports is entering an extraordinary new era of innovation, competition and opportunity. Professional leagues, global media companies, technology innovators and investment giants are reshaping the business of sports, creating new markets, new audiences and entirely new forms of entertainment. From the explosive growth of streaming and international sports franchises to artificial intelligence, immersive technologies and the expanding influence of private capital, the playing field is changing dramatically. The leaders of today's sports industry are no longer simply managing teams, leagues and television networks. They are building global enterprises, investing in breakthrough technologies and reinventing the relationship between athletes, fans and the business of competition. Join the visionaries, executives and entrepreneurs driving this transformation as they explore the next generation of sports innovation, the changing economics of media and the extraordinary opportunities emerging across the worldwide sports economy.

Sunday, July 11th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Farewell Luncheon: By Invitation

THE INTELLIGENCE REVOLUTION IN SPORTS: HUMAN INSTINCT & THE MACHINE

Artificial intelligence is transforming the world of sports, challenging generations of experience, intuition and human judgment. From the clubhouse and coaching staff to the front office and the playing field, powerful predictive systems are changing how teams evaluate talent, develop strategies, prevent injuries and make decisions that can determine championships. But what happens when the algorithms disagree with the instincts of a legendary coach or an All-Star athlete? Can machines recognize the intangible qualities of leadership, courage, teamwork and competitive genius? And who makes the final decision when decades of experience collide with the recommendations of artificial intelligence? Join celebrated athletes, championship coaches, league executives and technology visionaries for a provocative conversation about the future of competition. As the intelligence revolution accelerates, the greatest challenge may not be teaching machines to understand sports, but discovering what human beings know that machines have yet to learn.

Three Days Of the Sport Super Conference - The Complete Schedule

Thursday, July 8th - Click Here • Friday, July 9th - Click Here • Saturday, July 10th - Click Here