May 12-21, 2020

Virtual and Online

Free of Charge to Attendees

Digital Hollywood Agenda

Tuesday, May 19th, 2020

1:00 PM - 2:00 PM - Pacific

The Immersive Media Leadership Think Tank: AR/VR/XR

Raffaella Camera, Head of Market & Innovation Strategy, Global, Accenture

Michael Ludden, Principal AR Evangelist, Bose

Leslie Shannon, Head of Ecosystem and Trend Scouting, Nokia

Mark Kapczynski, President, Storymill, Moderator

 

Michael Ludden is a technologist, futurist, evangelist and product leader who loves to operate on the bleeding edge of what’s possible and is a frequent keynote speaker at events around the world. Currently Principal Augmented Reality Evangelist at Bose, Michael was previously Director of Product at IBM’s Watson Developer Labs & AR/VR Labs, Product/Developer Marketing Manager Lead at Google, Head of Product/Developer Marketing at Samsung and Product/Developer Evangelist at HTC, among other career stops. He has also been involved at various times in development, co-founding startups, tech show hosting, and even cruise-ship singing (don’t ask). As passionate about solving complex real-world problems as he is about Immersive Technologies (AR/VR) and Machine Learning (AI), Michael is also fascinated by all things futurist, and has been continuously involved in the creation of some of the most innovative new products and use cases that exist on the bleeding edge of emerging technology today. Michael has a degree from the University of California at Los angeles (U.C.L.A.) and is excited to share some exciting insights into the future of our increasingly augmented world.

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    Michael Ludden

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    Leslie Shannon

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    Mark Kapczynski

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Raffaella Camera, Head of Market & Innovation Strategy, Global, Accenture Extended Reality (XR): Raffaella Camera is part of the Accenture Extended Reality (XR) practice and serves as Head of Market & Innovation Strategy, Global. Joining Accenture in February 2017, Ms. Camera shapes virtual reality and augmented reality (VR/AR) offerings, directs the strategy for the creation of XR experiences, manages direct sales in collaboration with internal account teams, oversees indirect sales through the development of assets such as case studies and demos, develops partnerships with external content creators, and leverages partnerships with the VR/AR ecosystem to create revenue opportunities. Ms. Camera brings 20 years of experience in growing and promoting businesses in the digital ecosystem and direct experience in AR, VR, live video, social and ecommerce. As a business development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, ecommerce and emerging technology companies. Within the digital space, Ms. Camera has sold and created digital campaigns (websites, mobile, display, earned media, SEO, SEM, social); defined, set up and run ecommerce businesses (corporate and startups); developed and run partnerships for a recognition-based and AR/VR-based mobile platform; created launch plans and partnerships for live video-based social platforms; and set up the digital partnerships portfolio for an entertainment company. Over her career, Ms. Camera has acquired and managed more than $200 million in business for clients and partners, including major retailers, consumer goods and services, broadcast media companies, automotive manufacturers, and travel and leisure companies. She has also been a key participant in raising and closing $40 million+ in funding. Ms. Camera has won multiple awards in advertising and emerging technology, including Best VR Branded Entertainment at VR Fest, Communication Arts, Webby, and IDG’s DEMOgod Award for Best AR Retail Shopping solution. An MBA graduate of University of Southern California (USC) Marshall School of Business, Ms. Camera also holds a masters of piano performance from the USC Thornton School of Music and undergraduate degrees from universities in Italy. As a former concert pianist, Ms. Camera performed at a variety of concert halls in Europe and received her SAG membership in the US.

 

Leslie Shannon, Head of Ecosystem and Trend Scouting, Nokia: Leslie entered the mobile communications world as a billing database analyst in the early 1990s. She joined Nokia Australia in 2000 and became the manager of the FutureLab, an early developer incubator in the days of WAP, GPRS and 3G. Building on her first-hand technical and business experience of the reality of bringing applications to market, she developed an analysis service for Nokia that examined success and failure factors for operators bringing mobile data to market for 4G that proved so successful that Nokia created a new department around her work. While in this role, she was based in Finland and worked with over 100 operators in more than 70 countries. Leslie relocated to Silicon Valley in 2015 and now focuses on identifying disruptions and opportunities for Nokia and its operator partners coming from outside the traditional telco world, particularly in the worlds of 5G, AR, VR, MR and the Spatial Internet. She is passionate not only about bringing strategic insight to Nokia and its customers, but also about introducing successful new paradigms from Silicon Valley to the telecommunications mindset, and continues to be a highly-regarded analyst and speaker. Born in Manhattan, Leslie has a BA in Psychology from the University of Virginia and a Master’s Degree in the History of Art from Yale University. She was an undefeated five-time champion in the American television game show “Jeopardy!” in 1992 and was invited to return to the show to compete in a tournament for one million dollars as one of the show’s “most memorable contestants” in 2002 and again in 2014. (She didn’t win, but still had a lot of fun.) She also got four questions away from willing a million dollars on “Who Wants to be a Millionaire?” in August 2017. Leslie lives in Santa Clara, California, with her husband and their two mobile-data enthusiast children.

 

Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert. He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university. Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange. In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses. The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian, FreeCreditReport.com, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet. He has 12 patents to his name and an additional 40 patents pending.

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