12:50 PM - 2:00 PM
Session C:
Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries - Part II
While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solutions session on the topic at Digital Hollywood. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - its strengths and weaknesses.
Chip Venters, Chief Executive Officer, Digital Containers
Gabe Zichermann, VP of Strategy and Communications, Trymedia Systems
Les Ottolenghi, Founding Partner, INTENT MediaWorks
Christian von Burkleo, SVP, Altnet
Luke Rippy, CEO, Seamless P2P
Martin C. Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator
Chip Venters, Chief Executive Officer, is a career entrepreneur with exp
erience in the startup, product development and marketing of information services and software. Most recently he was executive vice president of marketing and business development of SiteScape, a start-up B2B collaboration company that grew to a position of industry leadership. The company landed 350 customers in 18 months with memorable branding, proper product positioning, effective analyst relations and partnerships with Oracle, Sun, Plumtree, SAP and others. He was a founder and VP of marketing for Deskgate Technologies, the original inventors of the Digital Containers technology. Deskgate became M2Direct E-Commerce, a technology-based DRM and marketing firm with 200 employees and 30 million in annual revenue. Prior to Deskgate/M2, Venters was founder and president of Smart Communications, parent company of TotalFax, a major provider of electronic document delivery services to the Trade Association industry. As president of V&A Advertising in Research Triangle, NC, Mr. Venters managed marketing and advertising programs for large technology companies including Cellular One and Nortel. Venters founded Audio Visual Services in 1984, which grew to be the largest provider of AV technical and production services in the Carolinas. Chip is past President of the Foundation for Health Education in Washington, DC, and has served on the boards of several health education and art organizations nationwide. He is a sought-after consultant and speaker to top trade associations and corporations on communications technology and has received numerous awards for creative and marketing excellence. He is a graduate of the University of North Carolina at Chapel Hill.Gabe Zichermann, VP of Strategy and Communications, Trymedia Systems: Gabe Zichermann is a driving force in the research and evolution of secure distribution strategies for the game industry. His digital distribution related contributions include such milestones as posting the first song for which an artist could collect revenue on the original Napster, posting the first legitimate downloadable games to Peer-to-Peer Networks and completing extensive consumer research on game download habits and trends. As an expert and representative of the leading game protection technology company, Zichermann is a frequent speaker and media resource on topics related to the secure distribution of downloadable entertainment content.
Les Ottolenghi, Founding Partner, INTENT MediaWorks: Les Ottolenghi ha
s more than 20 years of experience in executive management, information technology and marketing with both start-ups and Fortune 500 companies. Prior to founding Intent MediaWorks, Ottolenghi was CEO of AgentWare, Ottolenghi, responsible for setting the overall strategic direction of the company as well as managing all major contract relationships. Prior to co-founding AgentWare, Ottolenghi served as Vice President of Information Technology and Electronic Commerce for Carlson Wagonlit Travel. His accomplishments at Carlson included leading a team that custom-designed critical middleware for networking 10,000 travel agents over the Internet. Ottolenghi is also a former executive at Holiday Inn Worldwide, where he led the successful launch of the first Internet-based reservations system in the travel industry. In 1998, Information Week and Microsoft nominated Ottolenghi for CIO of the Year. Ottolenghi has served as the chief strategist for the Greater 15 Nations (G15) of the United Nations, and is on the board of directors for the Berkeley Center for Marketing and Technology. Ottolenghi is an undergraduate of Duke University and M.B.A. graduate of Emory University's Goizueta School of Business, where he received a Woodruff Fellowship and graduated Beta Gamma Sigma. He continues his relationship with Emory by serving as an adjunct professor and writing a book regarding technology and business strategy.Martin C. Lafferty, Chief Executive Officer, Distributed Computing Ind
ustry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.Luke Rippy, CEO, Seamless P2P: Mr. Rippy has been selling and marketing high value products and services worldwide to businesses and consumers for the past 10 years. He has a proven tract record building sales teams in 5 countries and developing sales revenues from the ground up to over 48 million dollars in less than 18 months. Mr. Rippy's solid sales and marketing skill set includes the ability to assimilate new technologies make contacts in new markets, develop sales channels, and communicate with a confident, professional and results driven attitude. Mr. Rippy developed a $2.5 million business for Breakloose, Inc. by marketing to German transfer students who wanted to experience life in the U.S. As the regional sales manager for Windward Silks he increased sales in the Los Angeles and San Diego territory from $4 million dollars per year to over 48 million in less than two years. Mr. Rippy worked abroad during a 5 year period for several companies developing sales channels for their products. He worked for Crown Pacific, Inc. as a sales representative in Jacarta and Amsterdam where he generated sales revenues exceeding 20 Million per year. As the European Sales Director for American IC Exchange Mr. Rippy developed and managed 12 sales people; His team created a 20 million dollar European Channel Sales revenue base in less than 12 months. IC Solutions, Inc. sent Mr. Rippy to Dublin, Ireland where he repeated his success with 20 European Sales Reps in under a year. Mr. Rippy is fluent in German, has a B.A. degree in History from Chico State and a California Teaching Credential.
Christian von Burkleo has served as SVP of Altnet for eighteen months, having been at the vanguard of technology and entertainment convergence for more than a decade. He has held executive leadership roles with some of the world's most respected companies, and has repeatedly demonstrated his skill at gaining mass market acceptance for innovative products and services, particularly in industries that are traditionally wary of change and early technology adoption. Prior to joining Altnet, Christian served as Chief Operating Officer for Vidius a leading digital security firm offering patented solutions for intellectual property loss. As Chief Executive Officer of Seattle-based Bootleg Networks, he developed an enterprise-grade platform for the secure management and delivery of digital assets used by major digital publishing houses. Christian is perhaps best known for his groundbreaking work at George Lucas's LucasDigital, a role in which he was instrumental in developing and launching digital technologies to revolutionize the way motion pictures are filmed, edited, distributed and exhibited.