Workshop - The University Project - Limited Attendance
10:30 AM - Noon
Track I:
"Global Media Strategies - Developing the Next Generation of Entertainment, Media & Technology Thinkers and Visionaries – Art vs. Commerce vs. Theory"
William M. Murray, former, Executive Vice President & co-COO, Motion Picture Association of America, Inc
Martin Perlmutter, Executive Producer, META-4
Anne Balsamo, Director Institute of Multimedia Literacy, USC Annenberg
David Traub, VP Business Development, Screen Media Technology
Anna Marie Piersimoni, Associate Director - New Media Ventures, AFI American Film Institute
David Roemer, co-founder, Campus MovieFest
Dr. Bernard J. Luskin, Director, Media Studies, Executive Vice President, Fielding Graduate University, Moderator
Bill Murray, President of William Murray & Associates: Bill Murray is S
enior Fellow at the USC Center for the Digital Future, and President of William Murray & Associates, a consulting firm focused on developing international media strategies for digital content protection, audiovisual regulation, film production tax policy, and international government relations, with clients including venture capital firms, governments, and media companies. Before consulting, Bill was Executive Vice President and Co-Chief Operating Officer of the Motion Picture Association (MPA), the international trade association representing the international interests of the major Hollywood studios. During his time at the MPA, Bill was instrumental in designing a framework for Hollywood to respond to the challenges presented by changing technology. Rather than simply attacking piracy in the traditional fashion, Bill developed a multi-disciplinary approach which addressed the legislative, public relations, legal, and technological aspects of the issue, an approach intended to allow film and television producers to maximize the potential of new technology while aggressively confronting piracy threats. Bill is a frequent speaker on the entertainment industry, having addressed the International Federation of Film Producers, the Los Angeles Consular Corps, the Banff World Television Conference, the Rio de Janeiro Film Festival, the Toronto International Film Festival, the ShoWest motion picture industry convention, and university audiences including UCLA, Pepperdine, Thunderbird, and USC, where he delivered the keynote address at the 2003 Marshall School of Business International Case Competition. He has served on the Board of a number of key industry organizations such as AGICOA (the Association of International Collective Management of Audiovisual Works), the Canadian Copyright Collective, FIAPF (International Federation of Film Producer’s Associations), the International Video Federation, the US-Mexican Film Bilateral Committee, and the Franco-American Cultural Fund. Mr. Murray holds a dual-discipline B.A. in Business Administration and English Literature from Albright College in Reading, Pennsylvania, and an M.B.A. in International Management from Thunderbird, the Garvin School of International Management in Glendale, Arizona.Martin Perlmutter, Executive Producer, META-4: Interactive video and multimedia pioneer, Marty Perlmutter has been a producer of award-winning instructional, edutainment and game content for three decades. Perlmutter has consulted to key players at all points of the Convergence compass - telecom, computing, content development - and has a professional network that spans four continents. Perlmutter is widely published, has been a frequent keynoter at new media conferences, helped found and run the San Francisco Multimedia Development Group trade association, and is currently producing broadband content for AOL and learning software for non-profit distribution.
Dr. Bernard J. Luskin, Director, Media Studies, Executive Vice Preside
nt, Fielding Graduate University, Moderator: Presently, Dr. Luskin is Chairman and CEO of Luskin International. He is also Executive Vice President for Institutional Partnerships, and Director of the Media Studies, Media Psychology, and Community College Leadership programs at The Fielding Graduate Institute. Luskin has served as president and CEO of three colleges and universities, CEO of Fortune 10 and 50 companies, has written eight books and 200 articles. Additionally, he has produced motion pictures, television series, and CD and Video products of all types. Dr. Luskin has received lifetime achievement awards in media and education from the UCLA Doctoral Alumni Association, California State University Los Angeles, The University of Florida Institute for the Future, The European Commission, and Irish Government.Anna Marie Piersimoni, Associate Director, New Media Ventures, Am
erican Film Institute: Anna Marie Piersimoni holds a dual role as Director, Internet Communications and Director, Media & Technology for the American Film Institute. She is responsible for all web production and internet-based electronic publishing of the AFI and contributes to development and management of key digital media programs and business, such as the k-12 Screen Education program and Digital Content Lab. Previously, as associate director, New Media Ventures and Director of Enhanced TV for the AFI, she developed the acclaimed AFI Enhanced TV Workshop, a unique hands-on R&D training environment for television professionals in the production of new convergent media, now known as the AFI Digital Content Lab. Formally a producer of broadcast on-air promotions for network, cable, and public television, she worked for ABC Entertainment, KCET Los Angeles, and E! Entertainment Television, among others. Prior to that, she worked in the cable industry as a manager of local programming and affiliate marketing, as an executive administrator for several arts, film and video organizations, and has taught video art history and criticism. Ms.Piersimoni holds a Bachelor of Fine Arts degree from The Hartford Art School, University of Hartford.David Traub, VP Business Development, Screen Media Technology: Davi
d earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work in interactive cinema and AI-based narrative at the MIT Media Lab. In 1984 he earned his undergraduate degrees in rhetoric and film with honors from the University of California at Berkeley, concluding with an honor thesis focusing on the use of film and television in education. His primary focus: the aggregation and delivery of "social and emotional" and other learning-centric applications/content via mobile phones, thin clients/PCs, TVs and videogames. He is currently writing the book: "17 Questions to Why You Are Here" as an introduction to his proprietary "mythological evaluation tool" that will be an example of such "augmentative" interfaces. In the real world, David has 20-years of experience as a digital media-oriented business development executive, investor, venture catalyst, and/or board member to over 35 startups/private equity companies. He has co-raised and deployed nearly $30 million dollars in support of these ventures. David has created digital media as an co-founder executive and/or executive producer of digital products across a wide variety of clients such as EMI North America, MCA Records, Philips/Polydor, Microsoft/ MSN, Apple Computer and many others. He is also an author of nearly 50 articles and reports on the evolution of the digital domain for trade publications, professional books and institutional clients; and a speaker who has given nearly 50 forward-looking keynote and other speeches throughout the world for clients such as the EU, the Swedish and Canadian Governments, TV Globo (Brazil), the National Institute of Film in Denmark, Viacom, US West, Mercedes/Siebold, The Broadband Content Development Forum and numerous other economic development agencies and universities. Anne Balsamo serves as the Director of Academic Programs at the University of Southern California’s Institute for Multimedia Literacy. She is also a Full Professor of Interactive Media and Gender Studies. In addition to her scholarly positions, Anne has been a technologist and new media designer for more than a decade. In 2002, she co-founded, Onomy Labs, Inc. a Silicon Valley technology design and fabrication company that builds cultural technologies. Previously she was a member of RED (Research on Experimental Documents), a collaborative research group at Xerox PARC who created experimental reading devices and new media genres. She held the rank of Principle Scientist, and served as project manager and new media designer for the development of RED's interactive museum exhibit, XFR: Experiments in the Future of Reading. Prior to joining the research staff at PARC, Balsamo was an associate professor in the School of Literature, Communication and Culture at the Georgia Institute of Technology where she directed the graduate program in "Information Design and Technology." Her first book, Technologies of the Gendered Body: Reading Cyborg Women (Duke UP, 1996) investigated the social and cultural implications of emergent bio-technologies. Her new book project, Designing Culture: A Work of the Technological Imagination examines the relationship between cultural theory, the design of new media, and the ethics of technology development.
David Roemer, CEO of Ideas United and Co-founder of Campus Movie
Fest: David Roemer and his colleagues at Ideas United run the world's largest student movie-making events. Originally created by the IU team when they were students in 2000, Campus MovieFest has since partnered with leading brands including Delta Air Lines, Apple, and Virgin Mobile to provide over 25,000 students with the latest laptops and digital camcorders, plus training and incentives, during campus-wide events around the world. Student teams, mostly comprised of first-time moviemakers, have one week to create their short movies, which are then showcased at Hollywood-style celebrations at each school, at regional and national finales, and online at www.campusmoviefest.com for over three million visitors to view. The student participants then leverage their new-found interest in film and technology for classes, careers, and fun. David has previously worked with Apple in its Buzz Marketing group as well as with a leading marketing consultancy, and he continues to serve as an advisor to numerous film and technology companies and nonprofits in the US and UK.