Tuesday, September 28 9:00 AM - 10:15 AM Track II: On Demand Networks: Innovations in VOD, Pay Subscriber and Basic TV Services Video On Demand is more than just movies. Programmers and cable operators are using the technology to define the future of television "networks". From the programmers who use VOD as brand extensions of their established linear networks, to those who provide unique program, on demand networks are quickly becoming appealing to all. These networks are very cost effective for programmers and operators, since the start up cost are minimal and bandwidth issues that plague linear channels are mitigated. The strategies of on demand networks are evolving. Marketing, packaging and business models are challenging the linear network status quo. The on demand network revolution has begun. In this session, we welcome a group of the innovative content providers in the on-demand space. David F. Nathanson, VP, Advanced Services and Channel Development, Fox Cable Networks Group & GM, Fox College Sports Laurie Lawrence, OnDemand & PPV, Universal NBC Jonathan Barbato, SVP, Marketing and VP of Content & Distribution, RipeTV David Jensen, Vice President of Business Development, Zetools Adam Shaw, Senior VP, Distribution, NFL Network Bev Doughty, Senior Vice President Marketing, TVN Entertainment Corporation, Moderator David Nathanson, Vice President, Advanced Services & Channel Development; Fox Cable Networks; General Manager; Fox College Sports: David Nathanson has served as Vice President, Advanced Services & Channel Development, Fox Cable Networks (FCN), since August, 2001 and serves as General Manager of Fox College Sports (formerly Fox Sports Digital Nets) since April 2001. He has been with FCN since September 2000, serving as Director, Broadband Strategy & Channel Development. One of the more significant growth areas of News Corporation, FCN oversees more than 30 domestic cable and satellite networks in which parent Fox Entertainment Group and News Corporation hold interests. During that time, Nathanson has advanced the distribution and placement of FCN’s content on emerging platforms, including Video-On-Demand, HDTV, Wireless, Broadband Internet, and Interactive Television. He has also helped to develop new programming services including FSN HD and the Fox Reality Channel. As General Manager of Fox College Sports (FCS), Nathanson directs a package of three nationally distributed networks (FCS Pacific, FCS Central, FCS Atlantic) dedicated to the college sports fan. FCS airs more than 800 live NCAA events per year and is available to approximately 40 million homes across the country. Prior to joining FCN, he was Director of Marketing for News Corporation. As such, he evaluated new media opportunities and strategic alliances. He also built News Corp’s ITV lab that houses all current and emerging Interactive Television technologies. Before News Corporation, Nathanson was the Manager of Strategic Planning for Cablevision Systems Corporation’s New Media Division and a Corporate Analyst for Comcast Cable Communications. Nathanson graduated with honors from the University of Pennsylvania and received his MBA from the Anderson School of Management at UCLA. He sits on the board of Centre Palisades Partners, is Chairman of the Los Angeles County Museum of Arts (LACMA) Avant Garde Development Committee and is the founder of CablePositive Los Angeles. In 2001 and 2002 David was named one of Cable Fax Magazine’s 100 most influential executives in the cable television industry. David Jensen, Vice President of Business Development, Zetools: David Jensen's 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. Most recently in the consulting world, he built and led Razorfish's Broadband/Future Television practice, in addition to managing Razorfish's Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients included: DirecTV, Sony, Columbia Tri-Star International, I-Blast, News Corp, Fox, HBO, RAI, BSKYB, Arte, ZDF, Tivo and Vivendi/Universal. Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world's largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. Partnerships included working with Library of Congress, California Arts Council, American Film Institute, Xerox PARC, GTE, NEC, Oracle, Liberate, PBS, Time Warner Music and Disney. Trained as an architect and media-maker, Mr. Jensen previously worked as a designer for architectural firms Richard Meier and Partners and Kohn, Pederson and Fox, New York; Zaha Hadid, London and Frank Israel, Los Angeles. He has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a B.Sc. from the University of Houston and a M.Arch. from Harvard University. Jonathon Barbato – Vice President, Content & Distribution of RipeTV: With over 20 years experience in the entertainment and new media industries, Jonathon Barbato has led a wide range of marketing initiatives and pioneered the Video On Demand platform. He currently serves as a key executive and founding partner for Ripe Digital Entertainment. Ripe Digital Entertainment is launching an advertiser-supported cable video on demand service, RipeTV, to 10 million digital cable subscribers in the fourth quarter 2004 and introducing versions of the on demand television network in broadband, on mobile phone technology and in satellite. RipeTV is redefining traditional spot advertising by introducing immersive advertisingTM structures…ads which are resistant to the fast forward capabilities of the DVR (Digital Video Recorder) and On Demand television platforms. Prior to Ripe, Barbato spent seven years at Starz Encore Group, a cable subscription movie service, the last three years of which he served as head of the marketing effort introducing Starz On Demand to cable audiences across the country. Many of the grass roots efforts he innovated to introduce the new technology to viewers are still receiving industry recognition today. Barbato was also a founding partner in the specialty software and internet marketing company ScreenFriends Corp., now a wholly-owned subsidiary of WENR Corporation (OTC: WENR). He has held executive positions at Columbia TriStar Television and Warner Bros., as well as the title of Vice President and Division Head for the domestic and international television marketing divisions of MGM Studios. He has served the past 10 years on various entertainment association committees and has received 27 industry awards for his creativity and excellence in advertising and promotions.