Tuesday, September 28 10:45 AM - Noon Track I: Digital Rights Management: Legal, Legislative and Social Issues Surrounding DRM Implementation While there may be no short term fix when it comes to the evolving relationship of the digital technologies and their impact on music, film and information content distribution, what we can perhaps all agree on is that it is all becoming a more sophisticated relationship. As broadband grows, with it come not only threats to rights holders, but also potential solutions and new attitudes in public behavior. All the news is not bad. While the adversarial positions in the legal process may not be softening and the legislative proposals continue to weave through the system, there are many factors in the technological space as well as in the marketplace which may come to mitigate or even change the flow of history. In this session, we bring together a group of the primary players in the field, looking to exchange ideas and give us a roadmap for the future. Brad Hunt, Sr. VP, Chief Technology Officer, Motion Picture Association of America, Inc. Michael Petricone, VP Government Relations, CEA Consumer Electronics Association Andy Moss, Director of Technical Policy, Microsoft Corp. Gerd Leonhard, CEO, ThinkAndLink.biz, Senior Advisor, Media Rights Technologies Chris Amenita, Senior Vice President, ASCAP Robert A. Rosenbloum, Shareholder, Greenberg Traurig, LLP Paul Resnikoff, founder & Editor, DigitalMusicNews.com, Moderator Brad Hunt, Senior Vice President, Chief Technology Officer, Motion Picture Association of America, Inc.: Mr. Hunt is the Senior Vice President and Chief Technology Officer for the Motion Picture Association of America. He works closely with the seven major studios that make up the MPAA on content protection and anti-piracy related issues and policymaking. He leads the MPAA Office of Technology’s involvement in content protection specifications and licensing, international standardization efforts, regulatory and legislative initiatives, and content protection compliance monitoring and enforcement. Mr. Hunt has worked in the motion picture and television industry for over twenty-five years in a variety of roles ranging from research & development, marketing, strategic planning, and executive management in the motion picture film, digital post-production hardware, and post-production service businesses. Mr. Hunt has a Bachelor of Science degree in Chemical Engineering from the Rose-Hulman Institute of Technology and an M.B.A. degree from the William E. Simon Graduate Business School at the University of Rochester. He is a member of the Academy of Motion Picture Arts and Sciences and a Fellow of the Society of Motion Picture and Television Engineers. Christopher Amenita is the Senior Vice President of ASCAP’s Enterprises Group, which is the entrepreneurial division of ASCAP. The Enterprises Group focuses on two main areas: The first is the society’s internet activities, which includes ASCAP’s licensing efforts as well as the evaluation of emerging technologies surrounding the digital delivery of music on the internet. The second area centers on investing and partnering in developing technologies and ventures. Chris was responsible for overseeing ASCAP’s creation of Mediaguide, which is the largest Broadcast Monitoring and Data Information company utilizing audio fingerprinting technology. Chris was also involved in the creation of ASCAP's New Media and Technology Department, ASCAP's Web Site, and has directed numerous projects in the Office of the Chief Executive Officer. He continues to appear on panels discussing the impact of technology on the Music/Entertainment industry. Chris received a Bachelor of Science degree from the New York Institute of Technology. Gerd Leonhard is the Founder and CEO of ThinkAndLink, a Basel (Switzerland) and San Francisco / CA -based strategic advisory firm that connects people, companies, resources and ideas in the converging sectors of entertainment and technology. In this capacity, Gerd serves as Senior Strategy Adviser for www.mediarightstech.com, a Santa Cruz, CA-based software company that creates and markets innovative media copy-control and super-distribution solutions. Gerd is a widely published and internationally acclaimed digital media expert and futurist, speaker and author; his forthcoming book ŒThe Future of Music is due to be published by Berklee Press in the fall of 2004. During the heydays of the Internet bubble, Gerd served as Founder and CEO of LicenseMusic.com, in San Francisco, and pioneered the use of technology in B2B media commerce. As a guitarist and composer, Gerd won the Quincy Jones Award (1986), and is a graduate of Boston's Berklee College of Music. He was the Co-Founder and Executive Producer of the pan-European talent event EuroPopDays, served as Expert Adviser on the Cultural Industries to the European Commission in Brussels, is acting VP European Development for Musicrypt, Inc (Toronto, Canada) and consults many start-ups in the music and technology sectors, both in Europe as well as in the U.S.