Click on the Video Below and Sample a Session from Digital Hollywood Spring, 2006 For Additional Video Sessions, Click Here Thursday, August 17 11:05 AM - 12:20 PM Track III: Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Billy McNair, co-founder and CEO, Peerflix Don Kosak, CTO, Lycos Srivats Sampath, President & CEO, MERCORA John Jones, Senior Vice President, Programming, MusicNet Chip Venters, Chief Executive Officer, Digital Containers Les Ottolenghi, founder & CEO, INTENT MediaWorks John Beezer, President, Shared Media Licensing Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA), Moderator Srivats Sampath, President & CEO, Mercora: Srivats was most recently with McAfee.com before merging the company with Network Associates (NYSE:MFE) in October 2002. He served as McAfee.com's founder, President and Chief Executive Officer from December 1998, guiding the company through a successful IPO in December 1999, achieving "the top 5 performing stocks" ranking on NASDAQ for CY 2001 and eventually helping it grow into the largest managed consumer security services company with over 4m paid subscribers. Prior to founding McAfee.com, Srivats was with Netscape Communications, a provider of Internet software and services, as Vice President of Server Product Marketing. From June 1993 to June 1996, he served as the President and Chief Executive Officer of Discussions Corporation, a company he founded to develop email based groupware solutions. Srivats also worked as Director of Product Marketing for Network and Security Products for Central Point Software, Inc. and was the Chief Architect and co-founder of the LAN Enhancement Operations and Microcomputer Communications Division of Intel Corporation. Srivats serves on the boards of Determina and as Chairman of Voltage Security. He received his BS Degree in Electronics and Telecommunications Engineering from Madras University in India. Srivats also holds multiple patents in delivering security-as-a-service and contextual internet advertising. Don Kosak, Chief Technology Officer, Lycos: Don Kosak is responsible for Lycos software engineering, integration, operation, and new product development. In 1995, as Director of Research and Development, Don was a co-founder of WiseWire, a collaborative community web site. After Lycos' acquisition of WiseWire in 1998, he ran Lycos' Search and Directories engineering teams. He led the integration of acquired technologies for sites including Tripod, Angelfire, Matchmaker, Quote.Com, Lycos Communities, and Gamesville. He also led the globalization of Lycos Search for Japan and Korea, and Tripod for Europe, Japan, and Korea. He spearheaded the launch of multiple innovative products for the company including HTMLGear.com, Tripod's subscription and Blogging services, Terra's Global Instant Messenger, and Lycos' Connections products. Don was appointed to the Chief Technology Officer position in 2005. Prior to joining Lycos, Don created information retrieval and expert system applications for Westinghouse, Alcoa, the U.S. Navy, and the U.S. Senate. He is a pioneer in information filtering and Internet communities, with several patents in the field. Additionally, he has served as a Director for the Berkshire Technology Council, and Director of Lycos Labs incubator. John Jones, Senior Vice President of Programming, Artist and Label Relations, MusicNet: John Jones has spent almost two decades in the music industry pioneering innovative and interactive ways for fans to access their favorite music. As Senior Vice President of Programming, Artist and Label Relations, Mr. Jones is responsible for managing relationships with MusicNet’s numerous music partners including all five major record labels and their subsidiaries, as well as a plethora of independent labels. In addition, Mr. Jones oversees the entire catalog of music in the MusicNet service accounting for pushing tracks into the system, clearing their publishing rights and making millions of tracks available to consumers through MusicNet’s distributors. He also manages all aspects of programming and bringing original content to the service. Prior to joining MusicNet, Mr. Jones was involved creating the concept of delivering on-demand music through the TV. At World Theatre Inc. and The Box Music Network, he was in charge of music programming including creating promotions both on- and off-line, developing strategic partnerships and integrating branding and marketing to ultimately enhance viewership. Prior to that, Mr. Jones spent more than five years overseeing music programming and as senior producer at MuchMusic, a music TV channel aired throughout the US and Canada, where he was recognized as one of the most influential people in Canadian television. He was responsible for network programming, producing music performances, interviews and stunts to drive viewership, and executing online programming. Mr. Jones started his career in radio, as music director at Canadian stations including CFNY-FM and CHFI-FM, where his efforts resulted in both stations being recognized as "Station Of The Year", and Mr. Jones was awarded "Music Director Of The Year". Prior to working in commercial radio, Mr. Jones launched and programmed college station CKLN-FM, and was a music producer for Canada’s national broadcaster, the CBC. Chip Venters, Chief Executive Officer, DigitalContainers, Inc., is a career entrepreneur with experience in the startup, product development and marketing of information services and software. DigitalContainers has technologies and patents that enable an entirely new digital content distribution and sales system where all intellectual property has a profitable business model. With this system, the creators of digital media, documents, software, games and other intellectual property can quickly and easily monetize their digital goods by creating, packaging, registering and releasing them into the global market in just a few easy steps. Previously he was Executive Vice President of Marketing and Business Development of SiteScape, Inc., a start-up teamware and community software company that grew to a position of industry leadership and 350 enterprise customers in just 18 months. Chip authored numerous white papers and was a frequent presenter at international conferences on teamware and communities of practice while at SiteScape. Chip was a founder of DeskGate Technologies, the original inventors of the DigitalContainers technology. DeskGate’s pioneering systems for the sale of digital goods, lead to major industry awards within the first two years of the company’s inception, (Best New Company, Internet World, 1998). Many of DigitalContainers patents are based on the technologies developed by Deskgate. Venters was the founder of Smart Communications, an electronic communication service bureau serving the trade associating industry. Smart was parent company of TotalFax, a major provider of enhanced fax services, which was sold to Premiere Communications, Inc., TotalAccess Communications, another Smart company was an Internet service provider in DC who combined with Interpath, now owned by Progress Energy. Billy McNair, co-founder and CEO, Peerflix: Billy sets corporate strategy and oversees all business and operational aspects of Peerflix. Prior to co-founding Peerflix, Billy served as Principal at GrayStar Group, a consulting firm providing strategic services to leading technology companies such as Ariba, Borland, Fortify Software, Mobius Venture Capital and Barracuda Networks. Before his tenure at GrayStar Group, Billy was Vice President of Business Development and General Counsel at Spinway, a provider of e-commerce and private-label ISP solutions for leading brick and mortar retailers. He was instrumental in the acquisition by Bluelight.com and was responsible for orchestrating partnerships with Hewlett-Packard, Costco, Barnes & Noble, Capital One, and Ace Hardware, among others. Prior to joining Spinway, Billy worked at PricewaterhouseCoopers, Advanced Micro Devices, and several law firms and strategic consulting organizations in Washington, D.C. He holds a B.A. from UCLA, and J.D. and M.B.A. degrees from Santa Clara University. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.