Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day One Wednesday, November 29th 2:35 PM – 3:45 PM Track II: User Generated Media & Social Networks: An Internet, Communications and Advertising Transformation What’s the real future of entertainment, user generated media or traditional TV comedies or sitcoms? What, in greater number of hours per week, will capture the consumer’s interest and committed time, traditional entertainment or user generated media? These are questions that entertainment, media and advertising executives are very much asking themselves. In the past year, the MySpace web experience has revolutionized the world of entertainment, information and communications. The world of social communities, once thought to be a thing of the past has exploded and is once again on the front pages of our newspapers and magazines. There are web pages and web experiences for every human nuance and niche. Every family communicates through photo sharing and movie sharing websites. The blogging and social networking worlds have become the new "major media networks." Is it a fad or is it the future of our collective lives? In this session we will explore user generated media as a phenomenon, as a business and as a communications and entertainment medium. Dom McBrien, Group Manager - Online Marketing, Xbox EMEA Adam Curry, President, Podshow Networks Jamie Kantrowitz, Senior Vice President of Marketing and Content, MySpace Jon Gisby, VP of Media and Communications, Yahoo! Europe Patrick Walker, Head of Content Partnerships, Google Suzanne Johnson, Senior Producct Marketing Manager, Akamai Bebo, speaker to be announced Craig Hill, Chairman, Digital Outlook, Moderator Dom McBrien is the Head of Online Marketing EMEA, with responsibility for all aspects of online marketing, including Xbox.com, direct communication and Community Marketing. Xbox continues to see online as a crucial element of marketing to gamers and consumers alike, enabling creative and effective two-way communication. Dom will work closely with his team to develop an online marketing offering that will allow Xbox to reach an even broader audience, as they gear up for the next generation of gaming. Dom has already enjoyed great success in his previous role, where he used online activities to forge a community of gamers and enthusiasts, innovating the way Xbox communicated with gamers across the region. Jamie Kantrowitz, VP, Marketing, MySpace.com: Jamie is the Vice President of Marketing and Communications of MySpace.com: In her role, Kantrowitz creates and manages strategic marketing and promotional campaigns both online and offline. Her responsibilities also include managing the MySpace brand and driving strategies for MySpace’s entertainment properties, including MySpace Music. Previously, Kantrowitz served as the Integrated Media Director for Rock the Vote, a non-partisan non-profit corporation, whose mission included reaching out to young people and encouraging them to register and to vote. In this capacity, Kantrowitz created online and mobile campaigns promoting voter registration with companies such as Motorola, MTV and AOL. Kantrowitz also worked at Radar Magazine as its Marketing and Special Projects Director and at KPE, Inc., a New York-based digital media studio where she led the project teams that developed digital business and marketing strategies for clients such as Nickelodeon, J Records, and Ralph Lauren Media. A native of the Los Angeles area, Jamie graduated from Emory University. Jon Gisby, Vice President, Media Yahoo! Europe & Managing Director, Yahoo! UK & Ireland, Yahoo! Europe: Jon is responsible for generating long term opportunities and taking an ongoing leadership role within Yahoo!’s European business. Prior to joining Yahoo! in 2004, Jon worked at Freeserve (now Wanadoo) from 1999 as the Director of Strategy and New Business, moving on to become the Managing Director of icircle.com and finally the Managing Director of Portals in 2002. Jon integrated multiple teams from across the company to work as one seamless and progressive unit, shaping the company vision and strategy and launching dozens of new tools, services and content areas across Freeserve’s sites. He managed a team of over 120 people and over 200 content and commerce partnerships. Previous to his tenure at Wanadoo, Jon held the role of Senior Adviser in Corporate Strategy at the British Broadcasting Corporation (BBC) from 1997-1999. During his time at the BBC, Jon helped prioritise the BBC’s investment in new digital services across all media, and worked closely with the BBC’s production and resources business to identify new opportunities and improve their performance. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Mr. Bloom was the chief strategist in securing PodShow’s marquee partnerships and elite private investors, which includes Kleiner Perkins, Sequoia Capital and Sherpalo Ventures. Mr. Bloom leads PodShow on the march to 100M listeners, and is shaping PodShow as this century’s prototypical media company. A respected technology and media executive, consultant, speaker and author, Mr. Bloom has provided marketing, media and technology strategy for a broad range of Fortune 1000 clients including AOL, Time Warner, AVON, IBM, Oracle, Chrysler, Ford, BellSouth, DuPont, Nortel, Continental Airlines, Gillette, Microsoft, Omnicom and Procter and Gamble. As a pioneer in e-business and integrated marketing, he has worked to develop internet portals, sites cross-media marketing, and integrated broadband and broadcast content, as well as strategic business plans for online businesses such as Preview Travel, The Gap, Network Associates, MSN, Oracle, Netscape, AOL and a host of others. Mr. Bloom has acted as a consultant to a range of investment banks and venture firms, working with them to identify and understand the impact of emerging technologies, having helped to raise over $500 million in investment capital for both public and private companies primarily focused on technology, marketing, media and next-generation entertainment and communications. Mr. Bloom is a former Chairman and Chief Executive Office of THINK New Ideas, a company he founded with PodShow co founder Adam Curry. As a founding partner of THINK, Mr. Bloom helped develop the company’s positioning, as well as leading the company through its IPO and forward to become one of the largest and most successful interactive marketing and e-business solutions providers in the world. He helped to build the Company to over 500 employees working out of 8 offices in the US and abroad, driving revenues from a start-up to approaching $100 million in less than three years. Mr. Bloom led the company through venture rounds, an IPO, multiple acquisitions, a private placement of public equity, and, eventually the sale of the company for an estimated 350 million dollars. Prior to joining THINK New Ideas, Mr. Bloom again partnered with Mr. Curry, acting as President and Chief Operating Officer of On Ramp, one of the world's first and most prestigious Internet solutions providers. Mr. Bloom directed the company in its Internet and intranet pioneering efforts, creating the world's first Cybercast (1995 Grammy Awards), integrating next-generation marketing and communications into online communications, and helping On Ramp become one of FORTUNE Magazine's "Top 25 Emerging Technology Companies of 1995." In recent years, Mr. Bloom has worked with a range of companies, helping to develop technologies for the cable industry as well as helping to launch a company that provides technology solutions for Homeland Security. In 2005, Bloom again joined long time partner Adam Curry to create PodShow. A "serial entrepreneur" and experienced manager in both the private and public sector, Mr. Bloom has founded and operated a range of companies in advertising and marketing, graphic design, music production and music/film postproduction, and fashion. He is a respected contributor, speaker and author in the interactive community whose visionary outlook has helped shape the concepts for developing business, strategy and customer relations in the information age. In addition to other awards and honors, Mr. Bloom was selected by Silicon Alley Reporter as one of "New York’s Top 100 Internet Industry Executives", for 1998 and 1999, and his firms have been the recipient of such honors as Interactive Agency of The Year, as well as accolades for the development of some of the most innovative websites and e-commerce solutions in the world. In his first career, Ron Bloom was a celebrated song writer and recording artist, having collaborated on several Top 10 hits, including Into the Night, which was a hit single twice. Mr. Bloom’s musical talents and artistic perspective have helped to shape PodShow’s products, marketing, services and talent relationships.