Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day One Wednesday, November 29th 4:10 PM – 5:15 PM Intellectual Property Rights - Part III: Track III: DRM Implementation in Media and Entertainment: From Standardization to Implementation of New Technology Strategies Content is what the entertainment and media industry produce, and the viability of the industry’s future rests on its ability to manage its content and control its distribution while at the same time making it available to an ever larger customer base. And that is the job of the DRM technology industry, to make the film, music and mobile technology delivery systems safe for mass use. In this session, we will explore, from the point of view of the technology companies, the possibilities and potential of DRM in the evolving content landscape. From CDs and DVDs to broadband and wireless delivery, DRM and content protection represents the bottom line of the future of our industries. Gerard Fernando, PhD, Senior Staff Engineer, Sun Labs Pierre Noizat, Viaccess Sales Manager, Mobile Tv and DRM solutions Jan Rune Hetle, CEO, Beep Science Oliver Mills, Senior Director of Business Development, EMEA, Intertrust Andy Nobbs, President and Managing Director, Teletrax David Colter, Director Digital Media and Distribution, AMD David E. Leibowitz, Managing Partner, CH Potomac, Moderator Andy Nobbs, President and Managing Director, Teletrax: In 2002, Andy Nobbs led the team that launched Teletrax (TM), the world's first and only global video watermarking service that has been lauded as one of the most revolutionary television industry innovations in recent years. Teletrax, a joint venture between U.S.-based Medialink Worldwide Incorporated and Royal Philips Electronics of the Netherlands, offers a unique solution that helps content providers such as motion picture studios, TV sports and entertainment program producers and distributors, news organizations and advertisers determine ROI from broadcast verification of airings for network and syndicated programming, evaluation of video news reach and performance, and proof-of-performance of advertising buys. Nobbs oversees all aspects of Teletrax's day-to-day activities around the world including strategy management, business development, global operations and marketing. Under Nobbs' stewardship, Teletrax has rapidly expanded its global monitoring network to nearly 50 nations with more than 1000 channels currently tracked around the world. Leading entertainment, news and media organizations that have signed contracts with Teletrax include Tribune Entertainment, Universal Domestic Television, ABC, Buena Vista, BBC, Reuters Television, NBC News Channel and Media Review International. Nobbs was formerly Content Director at IPC Media, the United Kingdom's largest consumer magazine publisher, which was later sold to AOL Time Warner. At IPC Media, his brief was to accelerate revenue growth of IPC's intellectual properties. Nobbs has previously held executive positions at Emap PLC, Granada Television and ECN. A frequent speaker on the subject of worldwide digital rights and content management, Nobbs has participated in major panel discussions around the world at conferences including Digital Hollywood, Association of International Broadcasters, Broadcasting Engineering India and Broadcast Asia. He has also appeared on television on CNBC, in the print in the Financial Times, The Hollywood Reporter, Television Week and Commonwealth Broadcaster. David Colter, Director Digital Media and Distribution, AMD. David is responsible for the Content Alliances team in AMD’s Consumer Group, which covers Studios and other content owners, service providers (Cable, Satellite, Telco) and IP content aggregators. The primary focus is to enable content delivery solutions and new business models for AMD-powered platforms. Prior to joining AMD in 2006, David held several positions in media and telecommunications; Director Broadband Projects for Paul Allen’s Vulcan Inc., where he lead the Broadband Technology and Research group; VP Technology, Warner Bros, where he was responsible for projects across production and operations divisions, International TV Distribution, Warner Home Video, and The WB Network; and ten years at Bell Northern Research/Nortel. David has participated and led standards activities in DVB, SMPTE, WAEA, HANA and CableLabs. David has a Masters in Applied Mathematics from the University of Toronto Gerard Fernando is a researcher for Sun Microsystems Laboratories, working on the Vanguard: Media Architecture & Technology project. His research interests include TV and HDTV signal processing. Fernando came to Sun Labs in 1991 and has been involved in several media projects and products. Prior to joining Sun he worked at Philips Electronics in Europe, where his focus was on research and development of TV and HDTV signal processing and display technology. Fernando has participated and led standards activities in ISO/MPEG and IETF where the main focus of standardization activities has been on audio-visual media, including Java in MPEG. Recently he managed and was the technical lead on the Media Central product program. Fernando has several patents from his work at Sun and Phillips and has several publications as well. * PhD Computer Science 0000, Imperial College, London Jan Rune Hetle, CEO, Beep Science AS: Mr. Jan Rune Hetle is CEO and Co-founder of Beep Science AS, a leading provider of open industry standard Digital Rights Management software. Appointed as CEO of the Company in May 2001, Mr Hetle championed a total change in the business focus, from a Mobile Services & Content Production company to a Technology company, focusing on DRM. Hetle is a business oriented and visionary leader with strong entrepreneurial skills who made the company achieve in short time a key position as one of the most important resource centre and specialist in the DRM field. Today world-class brands in Media and Telecom industries have deployed Beep Science technology. Mr Hetle has more than 15 years of extensive business experience from different industries such as Telecom, Finance and Investment. Hetle has held entrepreneurial and management positions in various businesses. Hetle is a Business graduate from Oslo Business School, Oslo, Norway. David E. Leibowitz is Managing Partner of CH POTOMAC, a strategic services firm working with companies at the intersection of entertainment, media and technology. Mr. Leibowitz brings almost thirty years of experience in business, law and policy issues facing the entertainment, new media, consumer electronics and information technology industries. Among other activities, Mr. Leibowitz serves as a senior advisor to Gotuit Media, Motorola, National Datacast, Gibson Guitar, Peppercoin, myMPO, and Demand ID Systems. Mr. Leibowitz also has worked with other clients, including BMI, 13 Colonies Software (since purchased by a large enterprise software company), CD Intelligence, and Neurok Optics. Earlier in his career, Mr. Leibowitz Co-Founded VERANCE and served as it Chairman. VERANCE offers innovative technology solutions to protect, manage, and monitor audio and audiovisual content, including broadcast monitoring and verification, copy protection and content management. Before that, Mr. Leibowitz was Executive Vice President and General Counsel of the Recording Industry Association of America (RIAA), responsible for business and legal issues facing the industry with particular emphasis on how to position the industry to utilize new physical and electronic format systems. During this period, Mr. Leibowitz chaired the worldwide recording industry’s International Steering Committee on DVD Audio, the RIAA New Technology and Multimedia Committee and the RIAA Legal Committee. Prior to his work at the RIAA, Mr. Leibowitz was a partner in the Washington, D.C., law firm Wiley Rein & Fielding representing a number of Fortune 100 media and entertainment companies. Mr. Leibowitz also has served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office. Pierre Noizat, Viaccess Sales Manager, Mobile Tv and DRM solutions, VIACCESS, is an expert technology business executive with 20 years experience in program management, marketing and business management. Recently, Pierre has been involved with Alcatel Space, Eutelsat and other high tech companies as an employee or advisor. Pierre is also the former Business Development Manager of Canal+ Technology division, marketing conditional access and middleware solutions. Pierre was instrumental as the CTO of RTL Group digital television business in the successful launch of TPS, a digital satellite television broadcaster. Prior to those assignments, Pierre worked in the US for Thomson Multimedia leading the system integration of the first DirecTv set-top boxes with their broadcast center. Preceding that, he spent 5 years at France Television managing system engineering programs. Pierre is a graduate engineer of Ecole Polytechnique in Paris and received his MBA from the Columbia University Business School in New York, 1991.