Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Two Thursday, November 30th 12:30 PM – 1:45 PM Track I: Internet and User Generated Video, Advertising & Marketing: The Next Generation of Consumer Reach Video on the Internet and User Generated Video is transforming the landscape and has finally passed the critical threshold of acceptance by the advertising and marketing communities as a more than viable alternative to traditional media. Internet delivered video has not only entered the advertising space, it has invaded it and in a very short number of years, Internet delivered video will be a dominant entertainment and communications consumer medium. The scary part for traditional media, Internet delivered video may end up on a PC, a mobile device or on a TV and for the advertising and marketing industries, an emerging and maturing delivery system to an ever elusive audience is exactly what they are looking for. We are pleased to open and carry on this conversation. Mark Popkiewicz, CEO, AdBroker (former Managing Director, BBC Vecta) Rob Petty, CEO, ROO Nigel Baker, Executive Director, AP Television News Alex Wolfe, Managing Director, Astream.com Phil Fearnley, Director, Huge Entertainment Blair Harrison, CEO, IFILM Kevin Sladek, co-founder & Chief Opportunity Officer (COO), VideoEgg Randall Crockett, Senior Vice President, DRM Networks, Moderator Mark Popkiewicz, CEO, AdBroker: Mark has hade extensive senior executive experience in high growth companies like Braid Systems, Eicon Networks, SDX business Systems, Lucent Technologies, Mobile Media. Most recently CEO of BBC Vecta and a main board director of BBC Ventures Group. Originally with a technology background mark has grown businesses from small to large, globally and to market leadership with successful exits. He is currently CEO of MirriAd a new company delivering new rich media advertising services specifically aimed at video content from studio to user generated as it emerges on the internet. The first service is called AdBroker. Marks skills include a thorough understanding of contemporary technology and business models in digital media and on-line advertising and related sectors such as telecoms, mobile and broadcasting and sits on the boards of digital media businesses around the world. Alex Wolfe, Managing Director of Astream.com is a pioneer of Streaming Media within the Europe having conducted one of the first large live webcasts via satellite in 1997. He is a well known industry expert and consultant who has worked for Morgan Stanley, Citibank, Procter & Gamble and GlaxoSmithKline. He originated the term SSP for Streaming Service Provider. About Astream: Astream provides the live webcasting for The Who and extensive Video On Demand for Elton John as well as conducting webcasts for New Order and Warner music artists. Astream has worked for such leading companies as AOL UK, CNBC Europe (NBC Universal, GE), Discovery Channel, History Channel, News International, Reebok, Britshorts, Invincible TV, Ofcom, Pearson, Procter & Gamble, Lonely Planet, NDS, Blackwell Publishing, Astra Zeneca, GSK, Toyota, Citroen, and Mercedes Benz. Blair Harrison, CEO, IFILM: Blair Harrison brings a diverse set of leadership experiences to IFILM, having founded and built successful businesses in the fields of computer graphics, cellular telephony and internet video. As CEO of IFILM, a leading video entertainment destination on the Internet, he is responsible for defining the vision for the business and guiding its growth. He has been with IFILM since 2001 and has led it from its early days through its sale to Viacom in October 2005. Prior to IFILM, Harrison was a founding executive and Chief Technology Officer of FasTV, one of the first searchable online video libraries. Prior to FasTV, Harrison founded a computer graphics software development company, based in London, which he sold in 1998. Nigel Baker, Executive Director, AP Television News: Nigel Baker maintains overall editorial control of AP Television News and commercial responsibility for the majority of AP Television News' non-subscription services. News, Entertainment, Broadcast Services, Middle East Services, Corporate Services and the Archive report directly to him. Nigel is also a Board Director of SNTV, AP Television News' joint venture sports service with TWI. He previously held senior editorial roles in British broadcasters ITN and Sky News, as well as Reuters. Phil Fearnley, Director, Huge Entertaiment: Prior to i-Rights, Phil was Commercial Director for BBC Technology whose clients included public service broadcaster BBC, mobile operator 3 and satellite broadcasters / platforms DirecTV and Sky. BBC Technology provided all the content delivery services for 3 (Hutchison 3G) covering over 40 different content partners and ranging from live football video to news and horoscopes. Phil also had responsibility for the BBC's new media platforms including bbc.co.uk. Phil joined BBC Technology from interactive TV services business SmashedAtom where he was co-founder and Chief Operating Officer. SmashedAtom was a joint venture with UK cable operator Telewest and Stanford Research Institute. Phil has previous experience as a management consultant with both Ernst & Young and Coopers & Lybrand and has an MBA from London Business School. The i-Rights business specialises in acquiring, managing and generating revenues from new and existing content on digital platforms such as mobiles and IPTV. We are a business based on understanding and realising the value of intellectual property across all potential distribution networks and devices. We have mobile distribution deals in place with all of the UK mobile operators, with a number of the UK independent producers such as Hat Trick and Tiger Aspect and have been working extensively on download to own deals where we are brokering deals between a number of the major US and UK players. Robert Petty, Chairman & Chief Executive Officer, ROO: Robert Petty currently serves as Chief Executive Officer and Chairman of the Board of ROO (Nasdaq: RGRP) where he oversees all global operations. He founded ROO Media Corporation in 2001, now one of the world’s largest Internet broadcasting products and solutions company, while serving as Chairman and CEO of I.T Technology Inc., an early stage Internet Investment Company. Rob then focused 100% of his energy as CEO and Chairman to building the company including four acquisitions and the merging of ROO Media Corporations into Virelitec Industries which has resulted in the name change of the umbrella corporation which is now ROO. Since the early days of the Internet, Rob predicted that the medium would become the next platform for global broadcasting and he stuck with his vision while providing leadership and strategic direction as the media industry continues to transform to multiple broadcasting platforms, devices and globalization. Working with key publishers, content providers and advertisers including Verizon, 20th Century Fox, Ask Jeeves, Associated Press, Reuters, Excite, Honda, News Interactive, music.com, Procter & Gamble, Sprint/Nextel, Universal, Virgin and Warner Music Group, Rob continues to lead ROO in the development of broadband TV solutions for the media industry. In Australia and Europe, ROO’s key customers include News Interactive, Telstra’s Sensis division, and Cable & Wireless. Rob has also held executive positions with VideoDome.com Networks, a middleware streaming media service provider and Telstra Corporation, an international telecommunications conglomerate. Kevin Sladek, co-founder & Chief Opportunity Officer (COO), VideoEgg: As co-founder and COO of VideoEgg, Kevin identifies and leads key development and partnership efforts and drives the Company’s overall growth strategy. Prior to VideoEgg, he co-founded MediaLiquid, a network of more than 5,000 independent filmmakers producing Public Service Announcements for non-profit organizations. MediaLiquid PSAs run on a variety of national broadcast and cable outlets, and have earned coveted primetime placements in Fox Television’s That 70’s Show and The OC. Kevin received a BA in Ethics, Politics and Economics from Yale University, despite the persistent distraction of an intense interest in digital filmmaking. Randall Crockett, Senior Vice President, DRM Networks: With over 25 years of experience promoting products through the entertainment industry, Randall Crockett has recently worked to develop methods of distributing entertainment and information to the masses through the use of the Internet. As a director of DRM Networks, he now uses his expertise to promote secure methods of distribution that allow for new and innovative business models. Randall began his career in entertainment by promoting events in Southern California for the legendary Mickey Thompson where he managed the Off-Road Championship Grand Prix and the Superbowl of Motocross. After the death of Mickey Thompson, Randall founded one of the worlds first event marketing firms, PR Crockett in Irvine, California. PR Crockett topped out at 75 employees and worked closely with both events and the sponsors of those events including, Coors, Proctor and Gamble, Dodge, The City of Los Angeles Marathon, Long Beach Grand Prix, American Heart Association and many more. In all, PR Crockett provided resources and sponsorships for over 100 events annually. PR Crockett was eventually sold and Randall moved to Aspen, Colorado with the intention of skiing and relaxing for a bit but quickly found himself engaged in the start up of many other businesses centered on the recreation market. Eventually this brought him again to involvement with live events though this time focused on concert and festival promotions. In 1998, Randall was recruited to join the newly established management team at the Celebrity Theatre, a world class entertainment venue in Phoenix, Arizona. Utilizing his expertise in marketing, the Celebrity Theatre quickly grew to over 100 shows a year most of which sold out. Provided with that success, Randall partnered with other visionaries and founded a new concept in entertainment to bring live concerts and sporting events to audiences via the internet. Though early adoption for the Web Theatre concept was limited, Randall continued to pursue and analogize the importance of online media and has been vigilant in developing resources that can accommodate users much like himself, to make online digitals media a accessible to anyone with content. In 2001, Randall took over a division of CWIE Holdings company, the parent company of CCBill where he continued to develop an idea that online media sales would lead the way of digital content sales. Today DRM Networks boast such clientele as Disney, ABC, Peer Impact (which represents the Big 4 Record Labels), Hewlett Packard and many more. Through the DRM system, over 6,000,000 digital media files are distributed and sold monthly. Mr. Crockett is active with many organizations both professionally and as a volunteer that cover a fast area including Broadcasting, Internet Deployment and civic organization.