Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Hollywood Europe in London, ExCeL London, The Docklands November 29 - December 1, 2006 The Agenda - Day Three Friday, December 1 9:30 AM - 10:45 AM Track I: Web 2.0 - Blogs, User Generated Media, Mashups, Social Media, Wikis, and RSS as Mass Media – Technology and Content as Agents of Change Within the world of the Broadband, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience – the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology. Altan Alpay, president, Podvertiser Tim Morgan, Commercial Director, Mint Digital Alfie Dennen, founder, MoBlog UK Heather Hopkins, Vice President of Research, Hitwise UK Kris Jacob, Executive VP, Podshow Martin Stiksel, co-founder, Last.fm Salman Momen, Director – Media Technology Services, Telecom, Media and Entertainment UK, Capgemini, Moderator Kris Jacob, Executive Vice President of Sales, Marketing and Business Development, PodShow : Kris Jacob is the Executive Vice President of Sales, Marketing and Business Development at PodShow, with responsibilities for shaping and fulfilling the advertising products for the family of brands comprising the PodShow Podcast Network. Kris Jacob brings considerable industry knowledge to his current post at PodShow, including a recent role in business development at Yahoo!, following the acquisition of Stata Labs, where Kris was the Vice President of Business Development. At Yahoo!, Jacob negotiated a product licensing agreement with Corel for Bloomba (now WordPerfect Mail 12), the critically-acclaimed search-based email product developed at Stata Labs. Prior to Stata Labs, Jacob was the Vice President of Business Development and Marketing at ActiveSky, where he negotiated media and carrier relationships for the wireless platform provider. Jacob’s efforts resulted in such products as FOX Sports Mobile, and Itochu Corporation’s Excite! Sports in Japan. Prior to ActiveSky, Jacob was the Managing Director of Alterlayer, LLC, an early venture services company, where he provided strategic business development services for 12 early stage companies, including Weave Innovations (acquired by Kodak) and Keen.com (now Ingenio). While in the Strategic Partnerships organization at Microsoft, Jacob created and managed relationships with new media, broadcast and cable companies intersecting in InteractiveTV initiatives. Representing several product initiatives, Jacob created content development and delivery relationships with well known entertainment companies, such as HBO, Showtime, The Weather Channel, MSNBC, CBS, and HGTV. In an earlier product development role at SportsLine.com, Inc. (CBS SportsLine), Jacob served as the Director of Advanced Development, working on technical business development issues for that leading consumer Internet service. Other positions include, Vice President of Architecture Development at On Ramp, Inc., one of the world’s early web presence providers, working with Reebok, Budweiser, MGM, Sprint and AT&T, and Director, CER Diagnostics and Human Factors Engineering at Sun Microsystems, Inc. Altan Alpay, Founder and Chief Executive Officer, Podvertiser, Inc. Altan Alpay, an entrepreneur in the junction of digital media and wireless, is the founder of Podvertiser, a digital media technology company which simplifies podcast advertising for masses. Mr Alpay has a decade of experience in telecoms, especially in Mobile Wireless and VOIP fields, where he acquired business insights of digital media and wireless in general. Prior to founding Podvertiser, he held several principal engineer positions in leading technology companies like Kyocera Wireless, Nokia Networks, Sonus Networks, Netrake, Continuous Computing and Marconi. Mr Alpay has BA in Economics Degree from Istanbul University. Heather Hopkins is Vice President of Research for Hitwise UK. Hitwise is the leading competitive intelligence service and helps its clients acquire more customers online and to benchmark website performance against competitors. As head of research for Hitwise UK, Heather analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Heather publishes regular research reports on the search, travel, retail and gambling sectors providing insights to help Hitwise clients improve search marketing and affiliate programs. She is a regular speaker at industry conferences, including Search Engine Strategies, European i-Gaming, ad:tech, and World Travel Market. Heather contributes a regular column to NMA and Media Week and is quoted regularly in trade publications and the national press. You can read Heather’s blog at weblogs.hitwise.com/heather-hopkins. Prior to joining Hitwise, Heather was a Vice President with Dalbar, a market research firm in Boston, Massachusetts and Toronto, Ontario. Tim Morgan is Commercial Director at Mint Digital. Tim is responsible for helping television and other media clients harness the power and benefits of the web to create valuable online properties that genuinely engage with their audience. This unique approach, fusing web expertise with creative flair has led to web hits such as Islandoo. Islandoo is an online audition site for the popular TV show 'Shipwrecked'. It uses Mint's proprietary BloomBox software to create a social network of hopefuls who upload photos and video to demonstrate that they wish to audition for the show. It is believed to be the first site of its kind anywhere in the world. It launched in September 2006 and has rocketed ever since. Salman Momen, Director – Media Technology Services, Telecom, Media and Entertainment UK, Capgemini: Salman Momen brings over 15 years’ experience of technology strategy and technical delivery to his role as Director of Media Technology Services, which he leads in Capgemini UK’s Telecom, Media and Entertainment (TME) practice. Since joining Capgemini, Mr Momen has worked with several new media clients in the media sector, including developing rights/royalties and revenue management systems for the music industry, and the future digital production workflow and architecture for an online, still and moving images library. He has also advised and assisted on engagements in the USA and Southern and Eastern Europe, in the film production, distribution and television broadcasting industries. Prior to joining Capgemini, Mr Momen worked for five years at the BBC, and co-founded the digital media consulting group within the former BBC Technology Limited. During his tenure there, he was the Technical Director for the BBC Creative Archive and worked on earlier phases of many of its key initiatives such as the BBC Interactive Media Player (iMP) and the BBC Digital Curriculum. He also led the design and build team for the first UK-based 3G Content Production and Management System for Hutchison 3G, known as ‘3’ or ‘Three’, in the UK and Europe. Mr Momen has completed four graduate degrees covering psychology and computing, including an MBA specialising in Finance and Marketing and Distributed Media Systems Design. Alfie Dennen, - Co-Founder, MoBlog UK: Alfie Dennen is a web developer working in both mobile and user generated content arenas. Socially motivated and user created sites such as moblogUK (www.moblog.co.uk) and We're Not Afraid (www.werenotafraid.com) show his interest in the power of the web and mobile to create social space and meaning. Alfie heads up business development at moblogUK. Martin Stiksel, born 1974 in Austria, has been working with music since 1995 as a producer for Austrian National Radio (ORF) and a sound designer with NBAW. In 1999 he set up insine.net , a platform for unsigned artists & bands and an online record label together with Felix Miller. As they were joined by Richard Jones of Audiosrobbler fame in 2003 they founded Last.fm with a view to building the social music platform to end them all.