Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Fall 2006 Tuesday, October 24 9:00 AM - 10:15 AM Track III: Television 2.0: As Cable, Telco, Satellite, OnDemand & Broadband Redefine the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes Cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless and VoIP; Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming, Telco as the next communications super-player and provider of Video to an always connected consumer; Satellite provider as most innovative and cost effective supplier of video, programming packages and services; finally to the Broadband IP video provider of content and services as the key to the consumer’s heart. The competition for the future of Television 2.0 has just begun. There will be no immediate winner and there will probably never be a winner. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. Tracy Dolgin, president and CEO, YES Network Ryan O'Hara, President, TV Guide Channel Amy Friedlander, Senior Vice President, Programming, AT&T Operations Ty Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable David Del Beccaro, President/CEO, Music Choice Alex Ben Block, Entertainment Industry Journalist & Author, Moderator Ty Ahmad-Taylor, Senior Director, Interactive Products, Comcast Cable: Ty Ahmad-Taylor began his career at the New York Times in their graphics department, working in National and International news. While there, he covered the Waco, TX standoff, the Los Angeles riots, the Gulf War, the Oklahoma City bombing and other large news events from a visual perspective, using schematics, databases and cartography. In 1995, his last year at the paper, he wrote articles on the emerging Internet, special effects in cinema, and the video game industry. From the Times he moved West to join the @Home Network. Ty became the Creative Director of @Home in 1997, and led their efforts to create next-generation portals for broadband and interactive television. After a year sabbatical in 2000, where he took cooking and French lessons, he returned to technology, working as the Chief Creative Architect for MetaTV, an iTV concern based in Mill Valley, CA, just north of San Francisco. While there, Ty generated user interface patents, and led the design of interactive television portals for Comcast, Cox, Echostar and other MSO and satellite operators. After working at Comcast Cable Corporation as the Director of Strategic Planning in their broadband group, where his mandate included devising and executing Comcast’s wireless (GPRS, UMTS and WiFi) strategy, and interactive content and applications. He is currently the Senior Director for Cross-platform applications at the company. His job duties encompass applications that straddle distribution channels, such as search, games and music. Ty has over nine years of experience in designing for broadband, eight years in interactive television, and 15 years in information design. He has lectured at Digital Hollywood, CES, Milia, AIGA conferences, HOW Design Conferences, Seybold Seminars, as well as the Poynter Institute for Journalism in St. Petersberg, Fla. Ty lives in New York City, though he is originally from the San Francisco Bay Area. David Del Beccaro is President, CEO and Founder of Music Choice, the multi-platform music network that reaches millions of consumers through their TVs, PCs, and cell phones. Del Beccaro has pioneered innovative ways to deliver entertainment content to television, broadband and cell phones. Music Choice is currently the industry leader in Video on Demand (VOD) music content, programming a comprehensive selection of music channels and producing exclusive content, including in-studio performances, artist interviews and music shows, for wide-ranging audiences on a multitude of delivery platforms. Del Beccaro has helped devise and guide new concepts into the realm of reality including a highly targeted advertising model that yields measurable and verifiable results, and a new standard for video-on-demand programming that allows subscribers to customize their own channels as well as watch videos, concerts and exclusive MUSIC CHOICE programming, all on demand. As a national authority on music and technology, Del Beccaro has been quoted extensively in The New York Times, AP, Reuters, MultiChannel News and Billboard, among others. Del Beccaro founded MUSIC CHOICE in 1986, securing financing for his ground-breaking concept through a partnership of major cable and music companies: Adelphia Cable, Comcast, Cox Communications, EMI Music, Motorola, Microsoft, Sony Corporation, Time Warner Cable and Warner Music Group, Inc. Since its launch, the company has consistently grown to today where it reaches more than 50 million consumers weekly through all its delivery platforms. Prior to forming MUSIC CHOICE, Del Beccaro served as Vice President of New Business Development at General Instrument's Communications Division (GICD), now a division of Motorola, Inc. Del Beccaro also worked in marketing and financial positions at GHI for two years before going over GICD in 1984. Before that, he worked in financial and strategic planning at Ford Motor Company. Del Beccaro received Bachelor of Science and Masters of Science degrees in industrial engineering from Stanford University as well as a Bachelor of Arts in management engineering from Claremont McKenna College. Amy Friedlander, Senior Vice President, Programming, AT&T Operations: Amy Friedlander is senior vice president, Programming, for AT&T Project Lightspeed and oversees areas including interactive programming and convergence. Project Lightspeed is the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verseSM TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and, in the future, voice over IP services. AT&T expects to reach approximately 18 million households as part of initial deployment, using fiber-to-the-node and fiber-to-the-premises technologies. Preceding AT&T, Ms. Friedlander headed a strategic consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, negotiation and acquisition, and programming and packaging development. Ms. Friedlander was previously General Counsel and SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the Business Development role, Ms. Friedlander was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services. Prior to her tenure with Intertainer, Ms. Friedlander practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles. Ms. Friedlander holds a JD from the University of Chicago and a BA with honors from the University of Michigan. Tracy Dolgin, President & CEO, YES Network: Tracy Dolgin was named president and CEO of the YES Network in September 2004. He is responsible for all aspects of operations for the most-watched regional sports and entertainment television network in the country -- featuring the 26-time World Champion New York Yankees and the 2002 and 2003 Eastern Conference champion New Jersey Nets. Prior to joining YES Network, Dolgin served as managing director and co-head of Houlihan Lokey Howard and Zukin’s (HLHZ) Media, Sports and Entertainment practice. At HLHZ, Dolgin advised clients on issues including valuation, financing, sales and acquisitions, and corporate restructuring. He joined HLHZ in June 2003, following his co-founding of Media Connect Partners, a boutique investment bank acquired by HLHZ. In May 2000, Dolgin was named president of FOX Sports Net, a partnership between News Corporation’s FOX Sports and Cablevision’s Rainbow Media. FOX Sport Net was the country’s first national, regional and local supplier of sports programming, reaching more than 82 million homes through its network of 21 regional sports channels. As President, Dolgin oversaw all operating areas of FOX Sports Net, including marketing, advertising, on-air promotion, programming, production, operations and advertising sales, and also managed FOX owned-and-operated RSNs and FOXSports.com. Under Dolgin’s guidance, FOX Sports Net expanded its distribution to more than 82 million U.S. television homes, increased network advertising sales, and improved its local and national programming to include top-quality production of regional sports news shows, as well as FOX Sports Net’s irreverent sports and entertainment show, BEST DAMN SPORTS SHOW PERIOD. In addition to Dolgin’s FOX Sports Net responsibilities, he oversaw several strategic relationships with sister division FOX Sports, including the creation and development of FOX Sports Radio, FOX Sports Bar & Grilles and FOX Sports Interactive. Dolgin came to FOX Sports Net from parent company FOX/Liberty Cable -- the joint venture between News Corporation and Liberty Media -- where he served as chief operating officer since 1997. At FOX/Liberty Cable, Dolgin was responsible for the operations of the company’s various assets including FOX Sports Net, the FX cable channel, and investments in various other cable channels. Prior to joining FOX/Liberty, Dolgin led FOX Sports’ ground-breaking marketing efforts as executive vice president of marketing. He joined FOX Sports at the News Corporation division’s December 1993 inception. He developed the Emmy Award-winning "NFL on FOX...Same Game, New Attitude" marketing campaign; the "NHL on FOX...Right On The Edge" effort; and orchestrated the most comprehensive marketing campaign in the history of Major League Baseball. Each initiative was the most aggressive effort ever put forth by a network to promote a league broadcast partner, and combined to feature over 100 contemporary NFL, NHL and Major League Baseball stars. Dolgin came to FOX Sports from his position as executive vice President of marketing, FOX Broadcasting Company, which he held since December 1992. In that position, he managed all FOX marketing activities, including promotion, advertising and publicity. Before joining FOX, Dolgin was senior vice president of marketing at HBO Video in New York. Dolgin joined HBO Video as Marketing Manager in 1986, when it was known as Thorn EMI-HBO Video, and remained with the firm, as it became HBO-Cannon Video and then HBO Video in 1988. Prior to entering the sports and entertainment media industry, Dolgin worked at General Foods in product management. Dolgin received a bachelor’s degree in industrial-labor relations from Cornell University, and a master’s degree in business administration from Stanford University. Ryan O’Hara is President of TV Guide Channel, a unit of Gemstar-TV Guide. He oversees TV Guide Channel and TV Guide SPOT, the company’s new on-demand network, including areas such as programming, marketing, advertising sales, operations, business affairs and finance. Previously he served as President of the TVG horse racing TV network. In his previous position, O’Hara was responsible for the network’s programming, wagering, financial, legal and advertising sales operations. He also managed TVG’s development activities with track and on-line partners and coordinated with the company’s affiliate sales group to secure long-term carriage deals. O’Hara has also served as Senior Vice President of Business Development and Strategic Planning for Gemstar-TV Guide International, TVG’s parent company. In that role he was responsible for business and operational planning, strategic development and corporate deal making for the company’s publishing, cable and satellite, and consumer electronic businesses. Prior to joining Gemstar-TV Guide, O’Hara was director of Interactive TV Strategy and Development for BSkyB, based in London. Before BSkyB, he worked for Fox Cable Networks, and its predecessor, Fox/Liberty Networks. As director of Business Development, he helped launch the Regional Sports Report on 17 Fox Sports Nets. He also worked on rights acquisitions/partnerships, such as NASCAR, ACC Basketball, Major League Baseball and various regional sports buys that aired on FSN, FX, Speedvision and Fox Sports. Earlier in his career, O’Hara worked in brand management at Nestle and was an entertainment management consultant with PricewaterhouseCoopers. He holds a Bachelor of Arts degree in Economics from Stanford University and a Masters of Business Administration from the Harvard Business School. Alex Ben Block is an entertainment industry journalist, author, broadcaster and show business historian. He is currently editing books about the movies for the publishing arm of George Lucas company. He has served as Editor of two Hollywood trades, "TelevisionWeek," and "The Hollywood Reporter," and has been Associate Editor of Forbes, movie critic in Miami, columnist in Detroit and City Editor/Columnist for the L.A. Herald Examiner. Block is heard as a commentator each week on NPR affiliate KPCC-FM’s "Call Sheet" and contributes to the nationally syndicated radio program, "The Advertising Show." Block is author of critically acclaimed "OUTFOXED: The Inside Story of America’s Fourth Television Network," and global bestseller, "The Legend Of Bruce Lee." He has been Executive Director of the LA Press Club and remains an honorary board member. Block has won a number of honors, including two LA Press Club Awards and the prestigious Journalism Award from the Caucus For Television Producers, Directors and Writers.