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CES 2007, Las Vegas Convention Center, North Hall
Digital Hollywood at CES
The Agenda - Day Three
Wednesday, January 10th
10:30 AM - 11:30 AM
Session A – DH21
Social Networks & User Generated Media as a Technology Challenge for Content Providers & Networks
User generated content is having a disruptive effect upon advertisers, media companies, brand marketers and content owners around the world. While the media industry scrambles to execute legitimate digital media business strategies that drive revenue, sites like Youtube are propagating worldwide distribution of viral video content. Increasingly, content owners are caught in the middle, unwilling to allow unauthorized distribution of content but at the same time, realizing the strategic opportunity of using these sites – even going into business with these sites or even creating their own in-house version of these social networks and user generated media sites - to reach target audiences. On one hand, content owners and marketers need to monitor, understand and work with the world of social networks, while at the same time the need to find a way to syndicate, control and monetize their content on these sites as well as to find ways to build out their own networks and compete in the world of social networks and user generated sites. This panel will explore how content owners and technology companies are leveraging these new channels in unique ways to reach audiences and creative technology solutions for controlling this type of content distribution.
Michael Jones, founder and president, Userplane
Manish Chandra, CEO and founder, Kaboodle
Julia Miller, Founder, CEO and President, iBloks
William Volk, CEO, MyNuMo.com
Jordan Glazier, CEO, Eventful, Inc.
Caroline Marks, General Manager, User Generated Content, Comcast Interactive Media
Kent Lindstrom, President, Friendster
Raj Kapoor, Managing Director, Mayfield, Moderator

William Volk, CEO, MyNuMo.com: Mr. Volk is one of the most experienced technologists and technology managers in the industry with over 20 years of design, technology, multimedia and general management experience. Mr. Volk began his career in 1979, helping to launch the computer game division of board game company, Avalon Hill, now a subsidiary of Hasbro, Inc. (NYSE: HAS). Mr. Volk also served as the Vice President of Technology at Activision, Inc. (NASDAQ: ATVI). He was responsible for the development of the first CD-ROM entertainment project in 1989, The ManholeTM, and the ‘discovery’ of the product’s talented authors, Rand and Robyn Miller, both of whom would become the creators of the best selling CD-ROM of all time, MystTM. Mr. Volk went on to help create the products that secured Activision’s success, including the highly acclaimed Return to ZorkTM. At Lightspan, Inc. (acquired by PLATO Learning, Inc. (NASDAQ: TUTR), in 2003). Mr. Volk created a process that reduced title production lead times from an 18 month cycle to a four month cycle. His team produced more than 110 titles, more than any other entity, for the Sony Playstation and went on to earn many industry awards and recognition for this work. Starting in 1995, Mr. Volk helped to design a secure on-line coupon system. In 1999 Mr. Volk joined Save.com as a full time founding CTO. Save.com is the first and only Internet Company that allows users to print bar-coded grocery coupons that can be redeemed for cash. His understanding of the technology, security and interface issues was key to a successful launch in 1999. Mr. Volk founded ZipProof in 2000, a soft proofing and collaborative software firm used by Print Shops from Colorado to Chile. At Bonus Mobile Entertainment, Mr Volk served as the CEO and co-designed the social mobile game "The Dozens" inspired by the Wayans Brothers card game. He also created the ringtone brand RudeTonesTM. Currently Mr. Volk is the CEO of myNuMo LLC.William Volk CEO, MyNuMo LLC

Michael Jones, founder and president of Userplane, oversees the company’s application and business strategy, focusing on the future of live communications through the development of web applications. During the past four years, Userplane has gained recognition as a leading web-based application provider, in large part due to the success of its Flash-based Audio/Video Webmessenger™ and Webchat™. Jones, one of the primary team members in the design and development of the Userplane Community Suite remains the primary manager of the application and its deployments. Currently Jones sits on the board of IdeaOasis, and holds advisory positions on several dating and social networking websites. Prior to founding Userplane, Jones was CEO of PBJ Digital, a national web development agency with clients ranging from Disney to Boeing. Among other activities, Jones has been a keynote speaker at the 2003 OFFF conference in Barcelona Spain, a featured presenter at Flash Forward 2003, a guest speaker at BlogOn 2004, and has written a number of published industry articles. He earned his Bachelor of Arts in Marketing from the University of Oregon.

Jordan B. Glazier, CEO, Eventful, Inc.: Jordan Glazier serves as CEO of Eventful, Inc., the leading online service for finding, promoting and creating events of all types. As CEO, Glazier is responsible for the company’s growth and managing the company’s continuing growth and providing overall strategic direction. Before joining Eventful, Glazier served as the chief operating officer of Client Shop, Inc., which was recently ranked as the fastest growing privately-held company in San Diego by San Diego Business Journal. Previously, Glazier was the senior director and general manager of eBay Inc. North American operations where he built and managed three of eBay’s largest business units - including consumer electronics, computers and business-to-business, successfully growing each business unit to over $1 billion in annual gross merchandise volume. Glazier also led business development and marketing initiatives and developed strategies for site features and functionality. During his tenure at eBay, Glazier represented eBay as a key spokesperson in public relations and governmental affairs including live testimony before the U.S. Congressional Committee on Small Business and live television and radio appearances on CNN, Bloomberg, CNET and others. Glazier graduated magna cum laude from the University of Michigan where he received a bachelor’s degree in International Relations. He earned his MBA from the J.L. Kellogg Graduate School of Management, with an emphasis in Marketing, Finance and International Business. In addition, Mr. Glazier attended the London School of Economics with a concentration in International Studies.

Manish Chandra is the founder and CEO of Kaboodle, a new start-up delivering innovative search solutions for online shopping, travel and research. Prior to Kaboodle, Manish was the VP of Marketing at Versant (NASDAQ: VSNT). Before Versant, Manish was part of the executive team at Versata that grew the company from 8 to 600 employees and took it public in March 2000. Manish also held R&D and Product Management Roles at Sybase (NYSE:SY) and Intel (NASDAQ: INTC). Manish is a charter member of TiE and chairs the TiE SIG on Internet. Manish holds an MBA from the University of California at Berkeley Haas School, an MS in Computer Science from the University of Texas at Austin and a Bachelor of Technology from IIT Kanpur, India.

Julia Miller, Founder, CEO and President, iBloks: Julia's previous responsibilities included general management, sales and product marketing for Xbox Live and executive management of Apple's Internet Services group. Before that, she was VP for Citibank and Sr. Director of Marketing for PepsiCo, which included overseeing the Pepsi brand. Her educational background includes an MBA from Kellogg and a BS in International Business from SUNY Stony Brook. She was a judge for the Billboard Video Games Awards in 2004 and has been a speaker at E3, AdTech, Midem, and Billboard. In addition, she is currently on the advisory board for the Global Gaming League.













Raj Kapoor,
Managing Director, Mayfield: Internet industry pioneer and entrepreneur Raj Kapoor joined Mayfield in 2005, bringing expertise in online applications, e-commerce, digital imaging and telecommunications. Raj sits on the boards of Tagged and TimeBridge. Most recently, Raj was co-founder and CEO of Snapfish, a leading global online photo service. Raj orchestrated the sale of Snapfish to Hewlett-Packard in March 2005. Prior to Snapfish, Raj was an executive at Excite@Home, where he led the company's e-commerce and broadband applications business, driving new music, entertainment and e-commerce initiatives. Raj also held positions in strategic planning, business development and product management in consumer interactive television services at Bell Atlantic Corporation, which is now Verizon. Raj received an M.B.A. from Harvard Business School and a B.S. with honors in mechanical/robotics engineering from Carnegie Mellon University. He serves on the Carnegie Mellon Silicon Valley Advisory Council and was named one of 15 Up and Coming Indian Executives by India Today magazine. Raj enjoys surfing, triathlons and family.