Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Monday, January 8 10:30 AM - 11:30 AM Session C - ME6 - Mobile Entertainment Track Personalized Mobile Experience – Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising The mobile device is the unique personal platform. That may seem to be stating the obvious, after all, a phone is by definition a private and highly personal form of expression. But the mobile device of the present and future is more than a phone, it is a fully personalized mobile communications and entertainment experience, connected to the web, connected to a voice, text and video network, able to as easily put the user in a phone conversation as it is able to assist in shopping tasks and social networking activities. The personalized mobile experience only begins with the million bizarre ways that a cell phones rings. In the future, the mobile experience, will be as complex as the personal imagination. Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems Adam Zbar, CEO, Zannel Sachin Deshpande, Head of Developer Relations, QUALCOMM Internet Services Courtney Jane Acuff, Associate Director, Denuo Shawn Conahan, CEO, Intercasting Morgan Guenther, Chairman and Chief Executive Officer of Airplay Network, Inc. Raj Singh, Co-Founder, VP, Product Management, Veeker Mark Young, Head of Business Development and Strategy, Disney Mobile Rochelle Grayson, Co-President, Business, Elastic Entertainment, Moderator Shawn Conahan, founder, Chairman and CEO, Intercasting Corporation: Shawn Conahan, Founder, Chairman and CEO, Intercasting: Shawn Conahan is an accomplished entrepreneur and skilled manager with a track record of success in the mobile industry and digital media space and serves as the founder, chairman and CEO of Intercasting. Prior to founding Intercasting Corporation, Conahan was president and chief executive of Moviso, a wholly-owned subsidiary of Vivendi Universal. Under Conahan’s leadership, Moviso grew into the largest ringtone provider in North America by the time it was sold in December 2003 for $25mm. From 1999 to 2001, Conahan was at MP3.com, first as the launch manager of the controversial my.mp3.com service and ultimately serving as vice president and GM of the MP3 Mobile division. During his tenure at MP3.com, he was responsible for successfully building the infrastructure and establishing the agreements to distribute MP3.com’s content to non-PC devices. Prior to MP3.com Conahan was the global program manager at Universal Music Group to assist with the Polygram post-merger technical integration. Conahan’s other previous positions include senior manager at BDO Seidman Management Consulting, where he focused on the growth and management challenges of middle-market public and private organizations; and he was the associate consultant at The Warner Group, a consulting firm where Shawn excelled in the communications infrastructure practice deploying regional wireless communications systems. Conahan received his Bachelor of Science degree in Business Administration from California State University, Northridge. Sachin Deshpande is Head of Developer Relations for QUALCOMM Internet Services. QIS is the QUALCOMM division responsible for QUALCOMM's BREW® solution, which includes the uiOne™, deliveryOne™ and marketOne™ offerings, and chartered with accelerating next-generation wireless data applications, technologies and value-added services worldwide. QIS’s other products include the QChat push-to-talk solution, QPoint™ location server solution and Eudora® email client. Sachin leads a seasoned content team within Developer Relations responsible for managing business relations with publishers, developers and content providers, and connecting them with operators worldwide to drive the market for mobile content. Sachin and his team encourage the development of innovative applications in a variety of categories including music, premium content, LBS, communications, m-commerce, social networking, browsers, business applications and other content that will increase global demand for wireless data services. Prior to joining QUALCOMM in 2002, Deshpande held various product and marketing roles at Openwave, Cisco and Banyan Systems. He holds an MBA from The Wharton School at the University of Pennsylvania and BS in Electrical Engineering and Computer Science from UC Berkeley. Courtney Jane Acuff, Associate Director, Denuo: With more than 200 million cell phone users in the U.S. alone, Courtney Jane Acuff’s charge with Denuo is to deliver consumer insights and innovative media solutions in the wireless space. Prior to this role, Acuff stood at the helm of one of the mobile marketing industry’s most influential media agencies, SMG Digits, where she harnessed the power, influence and potential of mobile communication. There she designed, researched and executed the first-ever domestic, consumer-centric wireless market analysis, providing insights into the medium’s potential for relevant engagement. It was the first effort by an agency to understand consumers burgeoning use of existing applications, the content they access and how they want this technology to be a part of their lives. In 2006, Acuff will unveil results from a follow-up proprietary study that digs deeper into consumers' reactions to various mobile marketing tactics commonly found in today’s marketplace. During her time at SMG Digits, Acuff executed work for clients such as Allstate, G4 and Kellogg’s. Acuff maintains strong relationships with mobile back-end providers and is an active member of the Mobile Marketing Association. Her influence in the industry earned her a coveted slot on Advertising Age’s "Twentysomethings" list in 2004. Acuff holds a bachelor's degree in political science as well as a bachelor's degree in communications, both from Lake Forest College in Illinois. Morgan Guenther, Chairman and Chief Executive Officer of Airplay Network, Inc.: Prior to AirPlay, Morgan served as President of TiVo, a position he held from 2001 - 2003, where he was responsible for the company’s consumer service and technology licensing businesses. Between 1999 and 2001, Morgan was a Vice President and Senior Vice President at Tivo, with overall responsibility for the Company’s commercial and strategic deals, including alliances with partners in the satellite, cable, consumer electronics, technology development and broadband spaces. Additionally he oversaw the TiVo Entertainment Group and TiVo Studios business units, with responsibility for the Company’s advertising, commerce, content delivery, audience measurement and other service related revenue streams. Morgan holds J.D. and B.A. degrees from the University of Colorado and an M.B.A. from the University of San Francisco. He also serves on the boards of directors of Integral Development, a provider of internet based electronic trading systems, Avvenu, a leading provider of media routing and managed peer-to-peer content distribution technology, and Tier Technologies, a financial transaction processing and system integration services company. Raj Singh, Co-Founder, VP, Product Management, Veeker: Raj has been involved in mobile for the past 7 years and has consistently worked on a number of disruptive mobile ventures. Raj currently serves as the Co-Founder and VP of Product Management for Veeker where he is responsible for driving product feature-sets, strategy and roadmap Previously, Raj co-founded ToneThis where he launched CNET’s top ringtone creation product with distribution into Walmart and other global retail outlets. Prior to ToneThis, Raj was the first Product Manager for Kodak Mobile, helping drive and define Kodak’s mobile plan and roadmap in it’s infancy for both US and EU. Raj has also worked at Antenna Software, Cellmania, PlayPhone and MobiTV. Raj has also been a mobile advisor to Guba and Chuck D Mobile and also operates Pubwalk, a web and mobile bar-hopping service. Raj has contributed to a number of mobile expert groups including the JCP and the Bluetooth SIG. Raj holds a B.S. in Computer Engineering from Cal Poly, San Luis Obispo. Ashok Narasimhan, Chairman, CEO & Co-Founder. July Systems: Ashok has been instrumental in founding and building several successful billion dollar global corporations. Ashok sits on the Boards of several companies in the US and India including Rediff.com. He is also a Limited Partner and Advisor for a number of venture capital funds in the US. He was the Founder of Prio Inc., and served as Chairman and CEO from early 1996 until Prio's merger with InfoSpace, after which he continued to be on their Board. Prior to this, Ashok served as the Head of Worldwide Marketing and Business Development at VeriFone, the world leader in automated electronic payment transactions and later a Hewlett-Packard subsidiary. Ashok was the founding President of Wipro Infotech and Wipro Systems, which together comprise Wipro Technologies, India's largest IT company. MARK YOUNG, Head of Business Development and Strategy, Disney Mobile: Mark Young is Head of Business Development and Strategy for Disney Mobile, the first national U.S. wireless phone service specifically designed for families. As part of the Executive Leadership team Mark is responsible for identifying new products, services and partnership opportunities, as well as overseeing transactions covering content, applications, retail, distribution and handsets. Prior to joining Disney Mobile, Mark served as Vice President of Sales and Partner Management at Infospace (formerly Moviso), a leading Mobile Entertainment provider, where he was responsible for North American carrier sales and business development. Mark first joined The Walt Disney Company in 1996 and held key positions within the Walt Disney Internet Group launching the Parks and Attractions Online division as Group Product Manager as well as within Buena Vista Home Entertainment’s Brand Management division. In addition, Mark created and lead IBM’s e-business West Coast Innovation Center practice for Media, Entertainment and Telecom. Mark holds an M.B.A. in Marketing and Finance and a B.S. in Entrepreneurship from the University of Southern California. Adam Zbar is CEO of Zannel, a new mobile social entertainment network founded by the team that built the largest mobile media platform in the US. Prior to Zannel, Zbar served as a mobile media strategist to Infospace Mobile, Disney MVNO, Moviso, and Flame Ventures. At Infospace and Disney, Zbar led strategic planning for their next generation mobile media applications (music, video, community, and games). Zbar was VP, North American Distribution at WorldRes, where his team managed over a thousand affiliate and strategic online travel partners including Travelocity, Yahoo, AOL, Lodging.com, Verizon, Rand McNally, and Sidestep. Zbar was VP, Business Development & Strategy at <kpe> (now part of Agency.com), securing Mandalay Bay, Warner Home Video, Six Flags, Princess Cruises, and Fox FX as clients. Zbar started his career as a McKinsey Consultant.