Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Monday, January 8 3:00 PM - 4:00 PM Session B – DH8 Personal Media Redefines Entertainment, Communications & News: As User Generated Video, Social Networks, Blogs and PODs Become Mass Media and Big Business Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by the social networks, the blogosphere and the world of Podcasts. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. While the world of personal media remained behind a disorganized technological barrier, it posed no threat to traditional mass media, but as new and amazingly inventive tools are created to unleash the power of personal media begin to appear so does its power as an information, entertainment and advertising force. In this session we will explore this new territory. Todd Herman, General Manager, Media Experiences, MSN Entertainment Martin Green, Senior Vice President, Community, CNET Networks Inc. Robert Levitan, CEO, Pando Keith Richman, CEO, Break.com Steve S. Jang, VP, Marketing and Business Development, imeem, inc. Bill Correll, Communication & Digital Media Technology Consultant Adam Grosser, General Partner, Foundation Capital, Moderator Todd Herman, Director of Media Strategy, is responsible for the strategy, implementation and communication of advertising sales for MSN Video. Mr. Herman began working in streaming media in 1996, shortly after its inception, while working at the forefront of the Hot Talk Radio movement. In 1998, he co-founded and served as CEO of theDial, (now Loudeye Radio), a seminal Internet Radio Pioneer. theDial provided private labeled audio and Internet radio technology to offline music service providers and top 100 web properties; theDial was the first company to welcome multiple Fortune 500 companies to Internet Radio advertising. As President of Mediagasm, LLC, he consulted media and technology companies on crossing online and broadcast advertising models, his clients included Microsoft, Windows Media, MSNBC.com and Ads.com -an early pioneer in serving Television advertising online- where he conceived his three C's of streaming media for consumers: control, condense & combine. He sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack (2002, Wiley & Sons). Before co-founding theDial, Mr. Herman worked in most every facet of radio including several years as a nationally known radio talk show host. Todd Herman is an exciting, provocative speaker on media, advertising, pop culture and the Internet as the entertainment delivery device of the future -- and the present. Robert Levitan, CEO, Pando: Pando Networks is Robert Levitan's fourth start-up. Prior to founding Pando, Robert was the cofounder of iVillage, the largest community Website for women; Flooz.com, an online gift currency and corporate rewards company; and YearLook Enterprises, a publisher of video yearbooks for high schools and colleges. In between starting companies from scratch and some adventures in world travel, Robert has also been a marketing advisor and executive coach with several companies. Levitan was a strategic marketing advisor for Oddpost, an innovative Web-mail service company acquired by Yahoo. He has helped Pearson LLC launch a television series in China and AT&T Wireless set up its Internet operating division. Robert serves on the Board of Directors of Mobius Management Systems, a leading provider of software that supports content intensive e-business applications, the Executive Council of New York, a trade association and industry catalyst representing senior executives, and New York Cares, a service organization that coordinates volunteers who work with children, the homeless and the elderly. Robert also enjoys mountain climbing with his two brothers. Keith Richman, CEO, Break.com: Keith Richman, a recognized industry leader and successful entrepreneur, is chief executive officer for Break.com (formerly Big-Boys.com). Keith is responsible for providing the company’s overall strategic direction and leading the company in the areas of business development and marketing. Since launching Break, Keith has grown the site to one of the world’s most trafficked online entertainment destinations with more than 13 million unique visitors and 600 million page impressions each month. He was a pioneer in enabling the use of video content on user-generated sites and was also the first to develop the paid content model for the user-generated market. Prior to co-founding Break.com, Keith was the Director of Business Development for Billpoint Inc. Keith was integral in developing the business plan and raising venture funding, which ultimately led to the company’s successful acquisition by eBay in 1999. Previous posts also include Business Development Manager at Excite and Classifieds2000, as well as director of Corporate Planning at the Walt Disney Company, where he focused on consumer products, cable and emerging media. A sought-after panelist at top industry conferences, Keith is considered an leading expert in marketing to the coveted young male demographic; he was recently included in TV Week’s 2006 Hot List and recognized in the prestigious annual "40 Under 40" by Multichannel News. Keith holds an MA and a BA from Stanford in International Policy Studies and resides in Los Angeles with his wife. Steve Jang, VP, Marketing and Business Development, imeem: With experience in helping to build several internet startups and to execute digital media strategy at large companies, Steve focuses on strategic alliances, product planning, and consumer marketing for the imeem service. Prior to joining imeem, Steve was Director of Digital Business Development at EMI Music, where he worked on global digital partnerships and new platforms strategy. Over the course of his career, Steve has worked in business development, marketing and research roles at Kyocera Wireless, Xuma (Dell and Intel venture), WR Hambrecht & Co., and Salon.com. Steve holds a B.A. from UC Berkeley and an MBA from the University of Southern California. For fun, Steve programmed in Pascal as a child, but now spends his free time seeking out surf breaks in California and Hawaii and producing live music shows. Adam Grosser, General Partner, Foundation Capital: Adam brings a fresh focus, entrepreneurial verve and substantial experience to the Foundation Capital team. With a primary emphasis on Telecommunications and Data Communications, Adam currently serves on the boards of Hammerhead Systems, Synfora, Control4, SiBEAM, Arroyo Video Solutions, Traverse Networks, Silver Spring Networks, PeakStream, and EnerNOC. In addition, he has previously served on the boards of Alteon WebSystems (now part of Nortel Networks), Skystream Networks and @Home Australia. Prior to joining Foundation Capital, Adam was president of Excite@Home's 1400-person Subscriber Networks division, responsible for @Home (residential broadband sales and marketing), @Work (commercial access, hosting, and e-commerce solutions), company-wide customer care, and an integrated engineering, network and product operations team; founder, president and CEO of Catapult Entertainment steering the company through its sale to Mpath Interactive in 1996 and subsequent IPO; and worked in technology and management for Sony Pictures, LucasArts Entertainment, and Apple Computer. Infused with a love of technology and art, Adam builds boats and planes, bikes avidly if slowly, and adopts rhinos and manatees for unsuspecting friends. Adam holds BAS, MS and MBA degrees from Stanford University, is a lecturer at the UCLA School of Film and Television and contributes to National Public Radio's Marketplace. Martin Green, Senior Vice President, CNET Networks Community: Martin is a senor vice president who has been with CNET Networks since 1996 and currently oversees the Community group, which was formed in October, 2005 and is comprised of Webshots, Chow, UrbanBaby and Consumating. As head of CNET Networks' Community business, Martin is focused on helping the company expand its footprint in the lifestyle category, through the acquisition and incubation of businesses that support CNET Networks' strategy to build brands for people and the things they are passionate about. Martin's contributions over the years include working with CNET Networks' shopping services to pioneer the CPC business model in 1997; managing the financial and operating planning process for the company's U.S. business units; running yield management for CNET Networks' online advertising inventory; and advising the CEO, the CFO, and the COO on resource allocation. Martin has also led the integration process for several acquisitions, including mySimon, ZDNet, CNET Channel, and Webshots. Prior to joining CNET Networks, Martin was with Morgan Stanley's Investment Banking group in New York and Menlo Park. He earned his Bachelor of Commerce degree from Queen's University, Canada. He also spent a year in Japan at Kwansei Gakuin University, where he learned to speak Japanese. Martin likes delicious food and riding his bike. He lives with his wife, two kids, and a yellow dog in the San Francisco Bay Area.