Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here CES 2007, Las Vegas Convention Center, North Hall Monday, January 8 1:30 PM - 2:30 PM Session B – DH6 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Carla Sinatra, Vice President, Plum TV Ted Ryan, Vice President, Advertising Sales, National Geographic Digital Media David Lang, Director of Programming, MindShare Entertainment Tom Morgan, Chief Development Officer, BlackArrow Alan Schanzer, COO, GroupM Interaction David Neupert, President, m80 Jason Brown, Executive Vice President, National Advertising Sales, Screenvision Michael Kassan, Principal, Media Link, LLC, Moderator Jason Brown, Executive Vice President, National Advertising Sales, Screenvision: A 13-year veteran of media sales, Jason Brown heads the U.S national and regional sales teams for Screenvision, the worldwide leader in cinema advertising. Based in Screenvision’s New York office, Brown develops sales strategy and manages five sales teams in the firm’s New York, Los Angeles, Detroit and Chicago offices. He is responsible for revenue generated via national cinema spots, slides, promotional extensions and in-theatre integrated marketing programs. Since March 2005, when Screenvision launched its digital platform, Brown has been an integral part of the internal task force that develops strategy and rollout. He has also spearheaded custom content deals with blue-chip advertisers and marquee brands like American Express, HBO, Discovery Networks and Verizon Wireless for the digital pre-show. A member of the Screenvision team since 2001, Mr. Brown served as the Vice President of the eastern regional sales force until he was promoted to Senior Vice President of national sales in 2004, when he spoke at Screenvision’s first annual Insiders’ Ball. Prior to joining Screenvision, he was the National Sales Manager at Discovery Networks, where he supervised advertising sales across Discovery’s portfolio of cable networks. He also led the launch of Discovery Health Channel and discoveryhealth.com. Mr. Brown began his career as an account executive at NBC Cable, where he was part of the launch team at MSNBC. Mr. Brown holds a B.S. in Business Administration from Skidmore College, where has spoken on several occasions as an expert on cinema advertising. Alan Schanzer, Managing Partner MEC Interaction, North America: Alan is responsible for overseeing all activity related to MEC Interaction and associated companies in North America. Alan, along with four associates, formed The Digital Edge in 1999 as an independent business unit of Mediaedge:cia. The Digital Edge specialized in providing its clients (Paramount, Xerox, Campbell’s Soup Company, EJ Gallo, Colgate-Palmolive, Sylvan Learning Centers, Microsoft, Pfizer, Progressive Auto Insurance, LL Bean, Accenture, Pizza Hut, KFC, LL Bean, Sears Holding Corporation, Cadbury, etc.) with a full range of digital media services through traditional and nontraditional platforms. In 2005, The Digital Edge was joined with Outrider Search Engine Marketing and Wunderman media to form MEC Interaction. A division of Mediaedge:cia, MEC Interaction provides clients with cost efficient recruitment and interaction with customers through all direct and emerging digital marketing channels. With the formation of MEC Interaction, Alan was named Managing Partner for North America. In his current position, Alan delivers strategic leadership, vision and insight to MEC Interaction staff and clients. In his leadership role, Alan is involved in developing capabilities across all GroupM Interaction companies and is a member of the Mediaedge:cia North American Executive Committee. Alan is a 14 year media veteran with roots in "traditional" media planning. Alan has been involved in running accounts such as Burger King and AT&T over the course of his career and was named an Advertising Age 2003 Media Maven and one of MediaPost’s Magazine Online Advertising’s 50 Most Influential. In 2006, Alan was named The Mediaweek Interactive Media All Star. Alan is on the agency advisory board for MSN, Advertsing.com, Revenue Science, the IAB and the OPA. He is a frequent speaker and contributor at agency and industry events. Alan is a graduate of Syracuse University and lives with his wife, Tracy, and children, Fox and Lane, in Westport, Connecticut. David Lang, Director Programming, MindShare Entertainment: David Lang joined MindShare Entertainment February 28 as Senior Partner, Director of Programming, reporting to Peter Tortorici. He is based in New York. David is an Emmy Award winning producer, as well as writer, director, and former on-air talent. He has developed and produced programs for cable and broadcast networks with a focus on comedy, reality, documentary and scripted genres. His interest in marketing and in linking marketers to content is a long-standing one, beginning in 1998 with his first branded program. David’s approach to production and branded entertainment is to develop balanced partnerships, multiplatform opportunities, and properties that are strategically right for the brand, as well as compelling for the audience. David joins us from Broadway Video, where he was Senior Vice President, Development & Production. David, his wife, Debra, and their two children live in Manhattan Carla Sinatra, Vice President, Plum TV: Prior to joining Plum TV, Carla was Vice President, NBC Business Development from 1999 to 2003. In this role, she was responsible for developing and executing NBC’s strategy and transactions across its properties, specifically in new media. She headed NBC’s Interactive Television team creating up to 800 hours a week of ad supported programming. As a leader in this field, Carla has spoken at numerous conferences and is a trusted source of information for industry media. Carla joined NBC after a tenure at Viacom, Inc., where she served as Director, Business Development, Corporate Planning & Development, New Media. While at Viacom, she led new media business development and strategic planning processes with the Paramount, Blockbuster, Simon & Schuster, Showtime, MTV Networks, and Sundance Channel interactive groups. Prior to this, Carla was at Showtime Networks, Inc., where she held the positions of Director, Business Development, New Media and Manager, Business Development and Strategic Planning. Previously, Carla served as Vice President and Founder of Telegraphics, Inc., a Scottsdale, Arizona-based proprietary synchronized voice and data modem technology firm. She has also worked for Polo Ralph Lauren Corporation, Bankers Trust Company and the Press Office of United States Senator Alfonse D’Amato over the course of her career. Carla received a Master of International Management from Thunderbird, The American Graduate School of International Management in 1993, and a Bachelor of Arts in International Business-Government from Skidmore College in 1989. She currently resides in New York City. Ted Ryan, Vice President, Advertising Sales, National Geographic Digital Media: Ted Ryan joined National Geographic in 2004 as vice president, advertising sales, for National Geographic Digital Media, based in Washington, D.C. He manages a staff of nine at D.C. headquarters and at sales offices around the United States. Because National Geographic is a strong global media brand, Nationalgeographic.com works with clients around the world, often partnering with the Society’s print sales teams and television teams to develop integrated marketing programs. Ryan came to Nationalgeographic.com from The Motley Fool, where he served as vice president of sales for the financial site. His career also has included head sales roles at MyWay.com, a unit of CMGI, and at the broadband portal Excite@Home, where he ran the New York office. Ryan began his career in the Internet in 1997 as head of sales for AOL’s local platform, Digital City. Prior to AOL, he spent 12 years with Capital Cities/ABC National Television Sales, in various spot television sales and sales management roles. He began his media career as a research assistant with Tribune Broadcasting at WPIX-TV in New York. Ryan graduated from Boston University with a B.A. in economics. He lives in Great Falls, Va. Michael Kassan, Entertainment and Media Consultant: Michael E. Kassan is a internationally recognized leader in the area of media and entertainment. Mr. Kassan has acted as a development consultant presently to brands and companies including Home Depot, National Lampoon, Visible World, DIC Entertainment, Mindshare Worldwide, TV Guide, FBC (Fact Based Communications), Brandsense, Warner Home Entertainment, Revolution Studios, Entertainment Industry Foundation, Microsoft, Verizon, Constellation Ventures (Bear Stearns), Cerberus Capital Management and The Leverage Group, BNC, Cimarron Group. Previously, Mr. Kassan was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide a division of The Interpublic Group of Companies (IPG:NYSE), at the time, the largest and most diversified media management company in the world, with more than 75 offices in North America, Europe and Asia. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 and was instrumental in the sale of the company to IPG. While there, he oversaw the day-to-day operations in North America and was the architect of the firm’s international expansion and grew media billings from $1.5 billion to over $10 billion. Mr. Kassan, an attorney was counsel to the Los Angeles law firm of Christensen, Miller, Fink, Jacobs, Glaser, Weil & Shapiro. He had been President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan has acted as a director and advisor to many charitable and community organizations, including The Hollywood Radio and Television Society, and previously serving on The Commission on California State Government Organization and Economy. He also has been Chairman of the Senate Select Committee on the Entertainment Industry in California and in 1998 was elected to the Board of the American Advertising Federation. Mr. Kassan has served on the following Boards as Director: H.E.L.P Group, Big Brothers of Los Angeles, Stephen S. Wise Temple and Skirball Cultural Center.