Wednesday, March 29 10:45 AM - Noon Track II: Digital Music & its Transformation: Downloads and Subscriptions in Mobile, Broadband, Pods & Digital and Internet Radio This is the year of the continued rollout of new music services as well as the arrival of broadband, mobile and wireless. Music is available to the consumer, all over, all the time. Digital radio and Internet radio are emerging. Technology and music seem to have taken that relationship to the next level and the consumer seems to understand and embrace it. In this session, rather than looking at the file-sharing past, we will look to the new technology future. After the lawsuits, after the consolidation, after the first attempts at music subscription and download, we will in this session, try to evaluate what the new music industry is going to look like. The era of digital music delivery is here, but the details of how the industry will be structured are still confusing. What will digital radio mean? What about all those music channels on satellite and cable? What are the different ways that the consumer will access music in the future? And will they be willing to pay for it at acceptable levels to sustain the industry? David Ulmer, Senior Director of Marketing, Digital Media Services, Motorola Srivats Sampath, President & CEO, MERCORA Drew Denbo, Director of Business Development, Music, RealNetworks, Inc. John Loscalzo, Vice President, MTV Multi Platform Music Programming Initiatives, MTV Networks John Rosso, Senior Vice President, Affiliate Relations and Business Administration, ABC Radio Networks Karin Gilford, Director, On-Demand Services, Yahoo! Music Ted Cohen, Senior Vice President, D3 – Digital Development & Distribution, EMI Music, Moderator Dave Ulmer is Motorola’s Sr. Director of Marketing for Digital Media Services, leading the company’s global marketing efforts for seamless music solutions that span across the home, phone, and automobile. This group has recently introduced iRadio, Motorola's revolutionary new system to deliver 100s of digital radio channels to mobile phones and existing car stereos. A veteran of the digital music market, Dave has held a variety of executive roles with wireless, hardware, and software companies, including as General Manager for Adaptec Software, initiating its spinout to form today’s Napster. Dave has a long history of championing and chaperoning leading edge products into mainstream consumer markets. Karin Gilford is currently Director of On-Demand Services for Yahoo! Music. In her current role, Ms. Gilford is charged with overseeing the strategy and development of digital music services and products to provide Yahoo! consumers the most comprehensive music experience on the Web. In her position, Ms. Gilford spearheaded the successful launch of the Yahoo! Music Engine application and its subscription service, Yahoo! Music Unlimited. Ms. Gilford is charged with guiding the development of Yahoo! Music’s on-demand services across various distribution channels with digital living room, mobile and access partners. Prior to her current position, Ms. Gilford was Director of Business Development for LAUNCH , the music destination on Yahoo!, where she fostered and managed strategic relationships with major consumer electronics companies to help drive Yahoo!’s continued participation within the connected device marketplace. Prior to joining LAUNCH, Ms. Gilford worked in Business Development for Paramount Pictures where she developed financial models and business plans for output deals and identified opportunities to exploit Paramount Pictures filmed entertainment products in foreign markets. Previously, Karin served in Ernst & Young’s Audit, Assurance, and Business Advisory Services Group’s entertainment practice. Ms. Gilford holds a BA in business administration from Cal State Northridge, a MBA from the University of Southern California and is a CPA. Drew Denbo, Director of Business Development, Music, RealNetworks, Inc.: Drew Denbo is Director of Business Development, Music, for RealNetworks, Inc. where he focuses on developing distribution partnerships for Rhapsody, Real’s award-winning subscription-based music service, with Consumer Electronics companies. Drew also has extensive experience in music licensing and has executed over 200 label licensing agreements for Rhapsody. Drew has been in the digital music industry for over five years and has also held management and associate roles in companies such as Franklin Templeton and Oracle Corporation. Drew received his BA from Washington and Lee University and is currently completing his MBA at UC Berkeley. John Rosso, Senior Vice President, Affiliate Relations and Business Administration, ABC Radio Networks: Since January of 2001 John Rosso has been Senior Vice President, Affiliate Relations and Business Administration for ABC Radio Networks. He is responsible for the distribution of all ABC Radio Networks general market services and programming including ESPN Radio, ABC News, Paul Harvey News & Comment, The Sean Hannity Show, JACK-FM, ABC Music Radio 24 hour formats, and ABC's production, imaging, and show prep services. He is responsible for distribution in both traditional and new media. Under Rosso's leadership The Sean Hannity Show has become the second most listened to talk show, Satellite Sisters are widely touted as the most successful women's show on the radio and the industry's most comprehensive music and ad monitoring service, Station Monitor, was introduced to ABC customers in 2005. Rosso joined ABC in July of 1995 as General Manager, Operations, with responsibilities including production, distribution, and affiliate support. He was promoted to Vice President, Operations in 1997 and to Vice President, Affiliate Relations in April of 1999. Prior to joining ABC, Mr. Rosso was Director, Broadcast Operations & Engineering for the Group W/Westinghouse Broadcasting radio stations in New York City, and held a number of positions with other major market radio stations. Mr. Rosso attended the State University of New York and lives in New York City with his wife Lucinda and son John. Srivats Sampath, President & CEO, Mercora: Srivats was most recently with McAfee.com before merging the company with Network Associates (NYSE:MFE) in October 2002. He served as McAfee.com's founder, President and Chief Executive Officer from December 1998, guiding the company through a successful IPO in December 1999, achieving "the top 5 performing stocks" ranking on NASDAQ for CY 2001 and eventually helping it grow into the largest managed consumer security services company with over 4m paid subscribers. Prior to founding McAfee.com, Srivats was with Netscape Communications, a provider of Internet software and services, as Vice President of Server Product Marketing. From June 1993 to June 1996, he served as the President and Chief Executive Officer of Discussions Corporation, a company he founded to develop email based groupware solutions. Srivats also worked as Director of Product Marketing for Network and Security Products for Central Point Software, Inc. and was the Chief Architect and co-founder of the LAN Enhancement Operations and Microcomputer Communications Division of Intel Corporation. Srivats serves on the boards of Determina and as Chairman of Voltage Security. He received his BS Degree in Electronics and Telecommunications Engineering from Madras University in India. Srivats also holds multiple patents in delivering security-as-a-service and contextual internet advertising. Ted Cohen, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversees worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.