3:50 PM - 5:00 PM
Track II:
Broadband Advertising Power Surge – Video, Links & Banners - Entertainment, Digital Publishing and Search Engines Emergence
In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections of broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start.
Maria Mandel, Partner, Director of Digital Innovation, Digital Innovation, OgilvyInteractive, New York
Simon Assaad, co-CEO, Heavy.com
John Ferber, Chief Product Officer, Advertising.com
Rob Petty, CEO, ROO
Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA
Rick Hack, Entertainment & New Media Marketing Specialist, CBS Radio
Mariana Danilovic, Managing Director, Hollywood Portfolio, LLC, Moderator
Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive: M
aria is currently Partner, Director of Digital Innovation at Ogilvy Interactive. She consults across the Ogilvy group on emerging communication platforms such as broadband, wireless, gaming, digital out-of-home advertising and interactive TV. Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Unilever, Jose Cuervo International, AARP/UHG and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA. Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President and of Market-Strat, a Philadelphia based advertising agency with clients that included AT&T, Dow Jones & Company, Kellogg’s USA, and Citibank. Maria has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU’s Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School and is currently pursuing a doctorate degree in Philosophy with a concentration in emerging communications from Murdoch University.Robert Petty, Chairman & Chief Executive Officer, ROO: Robert Pett
y currently serves as Chief Executive Officer and Chairman of the Board of ROO (Nasdaq: RGRP) where he oversees all global operations. He founded ROO Media Corporation in 2001, now one of the world’s largest Internet broadcasting products and solutions company, while serving as Chairman and CEO of I.T Technology Inc., an early stage Internet Investment Company. Rob then focused 100% of his energy as CEO and Chairman to building the company including four acquisitions and the merging of ROO Media Corporations into Virelitec Industries which has resulted in the name change of the umbrella corporation which is now ROO. Since the early days of the Internet, Rob predicted that the medium would become the next platform for global broadcasting and he stuck with his vision while providing leadership and strategic direction as the media industry continues to transform to multiple broadcasting platforms, devices and globalization. Working with key publishers, content providers and advertisers including Verizon, 20th Century Fox, Ask Jeeves, Associated Press, Reuters, Excite, Honda, News Interactive, music.com, Procter & Gamble, Sprint/Nextel, Universal, Virgin and Warner Music Group, Rob continues to lead ROO in the development of broadband TV solutions for the media industry. In Australia and Europe, ROO’s key customers include News Interactive, Telstra’s Sensis division, and Cable & Wireless. Rob has also held executive positions with VideoDome.com Networks, a middleware streaming media service provider and Telstra Corporation, an international telecommunications conglomerate.John Ferber, Chief Product Officer, Advertising.com: As chief product officer, John oversees all technologies and product development for Advertising.com. An IT prodigy, John began programming at age eight, creating one of the first online message bulletin board systems. In 1996, his development of the world’s first Internet-based multiple player video game, HoverRace, laid the foundation for John’s first foray into entrepreneurship with a software product called Click Tracker. Click Tracker was a measurement tool that enabled the tracking and measurement of sales on Internet sites based on the mathematical principles of optimization. With over one billion ads served and $75 million in e-commerce sales, Click Tracker quickly led to the 1997 birth of Advertising.com and its core technology, AdLearn® technology - the industry's first and only true optimization technology for online ad placement. John’s ability to predict the industry’s next hot trends has enabled his creations - Advertising.com’s highly successful web, search and behavioral marketing platforms - to help the company grow from an unknown start-up to the leader in interactive marketing. Under John’s direction as chief product officer, Advertising.com has received numerous technology awards, including "Best Advertising Network" (2004) and "Best Optimization Technology" (2002) as awarded by ClickZ. Along with his brother Scott, John was named the Maryland Ernst & Young E-business Entrepreneur of the Year in 2000 and was listed by Washington Techway as one of the region's top executives under the age of 30. John was also named one of ITRecruiter Magazine's Top Techies to Watch. John received his B.A. from Towson University in 1996.
Rick Hack, Entertainment & New Media Marketing Specialist, CBS Rad
io: Rick joined CBS Radio’s KCBS Marketing, Inc., the marketing and promotional agency for the CBS Radio Group (formerly Infinity Broadcasting), as an Entertainment & New Media Marketing specialist in December 2002. He provides strategic, creative and promotional consultation to all properties in the CBS Radio Los Angeles cluster. Among his most notable accomplishments at KCBS Marketing are the creation and launch of "Traffic on Demand," a premium text-based mobile traffic service attached to Los Angeles station KFWB-FM and the creation of unique IN-programming opportunities for "The Howard Stern Show" for such titles as SAW, Kill Bill I & II and Fantastic Four. Before joining KCBS Marketing, Rick was Director of Business Development at MAGIX, a music and video-based personal software company. In this capacity he was responsible for licensing music and video applications to major studios, record labels and gaming companies. Prior to, Rick served as Director of Sales and Marketing for AlwaysI.com, an independent film destination site that was home to more than 2,000 films.Simon Assaad, Co-CEO, Co-Founder, Heavy, Inc.: Co-CEO Simon A
ssaad is an Arab-Australian who moved to New York, because it’s the safest place in the world to live if you’re part Arab right now. He didn’t finish his Law Economics degree, because traditional literature has shown us that smart people get bored of school and drop out, or are dyslexic. Simon is not dyslexic. Instead he flew to New York with five hundred dollars and waited on tables for five years. Through living in New York and selling five dollar salads he developed a keen understanding of how to market, and quickly spent all his savings on producing a feature film, which landed him a role as Executive Producer of "Under the Streets of Nice", a movie developed by Warner Brothers. Simon was seconded to legendary producer Joel Silver, and the project continues to languish in glorious development hell. Simon’s vision for a brave new world without development hell resulted in a direct path to the Internet and marketing, where he built in partnership with David Carson, both Heavy.com and Heavy, the company’s agency arm. Both company’s reflect Simon’s desire to make a big impact by taking the road less traveled – which he did in 1991 when he hitch hiked across central Africa, and does now regularly by skydiving on the weekends.Jen Soch, Vice President, Associate Director of Advanced TV, MediaVest USA: In her current role as Vice President, Associate Director of Advanced TV, MediaVest USA, Jen Soch is responsible for the Emerging Media practice for MediaVest clients. Jen works closely with her clients to navigate the complex world of Advanced TV platforms including video-on-demand, digital video recording, interactive program guides, navigation, addressable advertising and interactive/enhanced television. Jen’s early recognition of the growing role emerging media plays in the overall marketing mix has earned her applause from her clients and colleagues as well as formal recognition from leading industry bodies. Recently, her work on a multi-media initiative with Kraft, A&E and People Magazine was recognized with three different awards, The Creative Media Award in Interactive/Enhanced Television (sponsored by Media Magazine), the MIXX Bronze Award in Interactive Television (sponsored by the Interactive Advertising Bureau) and Runner-up in the OnDemandies (sponsored by Digital Hollywood); all annual awards recognizing creativity and effectiveness of Advanced TV programs. Jen is well-equipped to take on her current role. Armed with over ten years of experience in traditional and emerging media (including roles in international media planning), she has worked on a broad spectrum of high-profile accounts including Dell Computers, Intel, Compaq Computers, Iridium, Goldman Sachs and UPS. She has also served as the Director of Advertising for EarthLink. Jen is an active member of the AAAA Digital Video Innovation Committee and an ID!A Steering Committee Member. She holds a B.S. from Lehigh University, an M.B.A. from Fordham University Graduate School of Business, and is a member of Beta Gamma Sigma, the MBA honor society.
Mariana Danilovic is the founder and Managing Director of Hollywoo
d Portfolio, LLC, a developer, owner and operator of cable networks, digital media companies and television programming. The Company focuses on fundraising from institutional investors and brand integration through Fortune 500 companies. Through Hollywood Portfolio, Ms. Danilovic launched the luxury eco media and lifestyle company by extending a sustainable fashion brand to home, beauty and lifestyle products. Mariana also developed the Eco Your Life television show with Jane Sparango, former Producer of Lifestyles of the Rich and Famous, and the Boom cable network, an entertainment channel for baby boomers. Previously, Ms. Danilovic was the Chief Executive Officer of Women in Technology International (WITI), an international events planning and media company that managed forty (40) chapters worldwide and organized three major conferences each year. During her tenure, WITI’s primary source of revenue was sponsorships from Fortune 500 companies, including Daimler-Chrysler, Dell, Eli Lily, GE Capital, IBM, Intel, Raytheon, Texas Instruments, Visa International and many others. Prior to WITI, Ms. Danilovic was the founder and Chief Executive Officer of Digital Media Incubator, LLC, which provided venture, later stage private equity, and business development services to digital media, film, music, technology, television, video, and convergence companies. Ms. Danilovic also founded and directed the Digital Media Incubator at KPMG LLP. This group developed numerous entertainment and digital media companies, including CatchTV, Digital Entertainment Network, E-Poll, Enband, FirstLook.com, Market Wire, mySMART, QSTV, Tonos, Thirsty, WalkThisWay. The strategic investors in these ventures included Intel, Hewlett-Packard, LG Electronics and Cox. The group successfully facilitated the sale of the Well to the Salon prior to its initial public offering. The companies Ms. Danilovic developed at KPMG LLP received first round institutional funding from such well-known venture capital firms as Kleiner Perkins, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank and North Star Ventures. Prior to joining KPMG, Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment. She also was part of the management team for the $60 million media fund at Sony Pictures Entertainment that made investments in companies worldwide. Ms. Danilovic also worked with Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. Prior to attending business school, Mariana worked in Product Management as well as Mergers and Acquisitions for Transamerica and SunAmerica. Ms. Danilovic currently serves on the Board of Directors of VIC Network, and she previously served on the Board of Directors of Tim Draper’s Zone Club, California Culture Net, and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics from University of California, San Diego.