Tuesday, March 28 12:30 PM – 1:45 PM Track III: Mobile Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry and the mobile community were made for each other. We got an inkling of it twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion, music and the consumer experience is about to take on a whole other relationship. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library, the consumer will be fully immersed in a mobile music experience. In this session we will not only address the question of mobile device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Jay Samit, General Manager, Sony Connect Peter Baron, Vice President of Label Relations, MTV and MTV2 Mike Brochu, CEO, Loudeye Chad Hodge, Microsoft Windows Marketing, Consumer Electronics and Media & Entertainment, Microsoft Ken Hertz, Senior Partner, Goldring Hertz & Lichtenstein LLP Adam Sexton, Vice President of Marketing and Product Management, Groove Mobile Paul Resnikoff, Editor, founder, digitalmusicnews.com, Moderator Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Michael A. Brochu, President and CEO, Loudeye: Mr. Brochu brings over 20 years of senior level experience to Loudeye including top management, executive and directorship positions in emerging growth technology, software and digital entertainment companies. Prior to joining Loudeye, Mr. Brochu served as chairman, president and chief executive officer of Primus Knowledge Solutions, Inc., a Nasdaq-traded e-business and e-service solution provider. Under his leadership, he transformed the company from a small business with a single product into a publicly traded company with a market-leading software suite, a European presence, and a Global 2000 customer base. Mr. Brochu guided Primus into becoming one of the first technology companies in the country to transfer its client-server software solutions to the Web. Mr. Brochu was instrumental in engineering the 2004 sale of Primus to ATG to create the industry’s most complete e-business solution platform. Prior to joining Primus, Brochu was the president of Sierra On-Line Inc., one of the world's largest publishers of interactive entertainment, educational and home productivity software. At Sierra On-Line, Mr. Brochu led efforts to grow revenues by over 300%, leading to the sale of Sierra On-Line to CUC International for $1.1 billion. He currently serves on the boards of the WSA, the largest technology trade association in Washington State and several public and private technology companies. Brochu also sits on the advisory boards for two venture capital firms. Adam Sexton, Vice President of Marketing and Product Management, Groove Mobile: Adam Sexton has over 14 years of experience in marketing and management in the music and technology industries. In 2000, Sexton was named by Advertising Age as one of the Top 100 Marketing Executives in the United States. Prior to joining Groove Mobile, Sexton was the VP of Marketing for the Entertainment Technology Group at Macrovision. Earlier in his career he was Vice President of Product Management at Arista Records, where he was responsible for the marketing of all of Arista's pop and rock artists, including Santana, Sarah McLachlan, Dido, and Whitney Houston, among many others. Sexton held previous executive roles at Supertracks, EMI and BMG International. Sexton holds an undergraduate degree from Harvard College, and an MBA in marketing and management from Columbia Business School.