Thursday, March 30 2:15 PM - 3:30 PM Track I: Adult Industry Business Models: Understanding the $10B Opportunity and How Adult Pushes Technology To Mainstream Within the entertainment industry, the adults-only sector has been at the forefront of technological and business model innovation. Whereas many mainstream companies have struggled to adapt to the rapidly changing world of digital media, the adult sector has exploded in the past decade and is now worth an estimated $10+ billion a year. Digital Hollywood has assembled a panel of the industry's leaders from the most respected companies to discuss winning ideas to the current cutting-edge trends. Content optimization across multiple platforms such as membership sites to broadcast to mobile. From downloads, VOD, PPM to viral clips. Also, up-and-cross-sell strategies, traffic generation and content management will be discussed. With the adult industry's proven track record, this seminar is a sure bet for getting ahead of the curve. Don’t miss this seminar. Ian Aaron, CEO, Waat Media Wireless Entertainment Chris Petrovic, VP, Business Development, Playboy Entertainment Group Jeff Random, Throb Jay Grdina, CEO, ClubJenna Sex.com, speaker to be announced Tom Hymes, Communications Director, Free Speech Coalition, Moderator Additional speakers to be announced Chris Petrovic, VP, Business Development, Playboy Entertainment Group: Mr. Petrovic is a new media veteran, having started his career in the Internet marketplace in the late 90’s. He has held executive management positions in a variety of corporate settings, from start-ups to publicly traded companies to venture capital firms. Petrovic currently serves as Vice President of Business Development, Digital Media for Playboy Entertainment Group. In this role, he is responsible for business development initiatives all divisions of the Entertainment Group including Playboy Mobile, Playboy Online and Playboy TV. Before joining Playboy, Mr. Petrovic served as Vice President of Business Development for AG Interactive, the new media division of American Greetings. Petrovic oversaw all business development efforts across all three of the division’s business units – mobile (both domestic and international), Internet and instant messenger. Petrovic joined AG Interactive from theglobe.com, where he served as Vice President of Strategy and Business Development and was responsible for developing and growing the company’s consumer VoIP offering (Voiceglo) as well as its print media business (Computer Games Magazine). Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles. He began his new media career as CEO of BannerGreetings.com, an Internet start-up, and from there went on to become COO and General Counsel of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com. Petrovic is based in Playboy’s Los Angeles office. IAN AARON, President & CEO, Waat Media Wireless Entertainment: Ian Aaron is President and Chief Executive Officer of Waat Media, the world leader in late night mobile entertainment. Mr. Aaron oversees the company’s global activities and is also responsible for strategies in the rapidly evolving mobile arena. He manages the firm’s content partnerships with internationally recognized gaming, adult and entertainment brands, as well as its global distribution through on-deck carrier relationships and off-net third party platforms. Prior to joining Waat Media Mr. Aaron was President of the TV Guide Television Group, where he oversaw TV Guide Channel, the leading television entertainment and guidance network in nearly 80 million homes; TV Guide Interactive, North America’s leading interactive program guide; TV Guide’s new short form On Demand network "TV Guide Spot," providing television, movie and music previews and reviews for cable, DBS, broadband and mobile platforms; and TV Guide International. A telecom and cable television industry veteran, Mr. Aaron joined Gemstar-TV Guide in May 2003 from TVN Entertainment, where he was President and CEO of the core pay per view entertainment, digital TV and direct response advertising business units. Earlier Mr. Aaron served for six years as President of SoftNet Systems, Inc. (NASDAQ: SOFN) and its broadband cable modem ISP Channel subsidiary. He was responsible for reorganizing the company’s telecom and broadband business units, moving the company from the AMEX to the NASDAQ, raising $400 million in working capital and launching cable modem broadband systems. Mr. Aaron began his career in R&D and product development at GTE and with GTE’s international Fujitsu/GTE Business Communication Systems joint venture. Mr. Aaron is a frequent speaker at CATV, broadband and digital entertainment industry events such as Kagan, Digital Hollywood and investment banking media and technology conferences. He is a member of NCTA, CTAM, a board member of MeeVee and has served on the boards of broadband technology and service companies in the U.S., Israel, China and Japan. Jeff Random is a consultant with a focus on new media marketing. He is currently President of (THROB) <http://3ob.com>3ob.com, a marketing and consulting company that oversees strategy and development for free and pay websites. During his tenure with AVN he consulted with some of the biggest brands in adult entertainment, and also oversaw online advertising for the AVN Media Network. Strategic analysis and execution is his forte, a skill that served him well as a successful cost reduction consultant in the telecom industry before shifting focus to the adult industry. His ongoing affiliate marketing provides hands on knowledge across a wide variety of niches helping (THROB) to keep it's finger on the pulse of the industry.