University Project:
Thursday, February 9
10:30 AM - Noon
Session III:
Envisioning the Future of Digital Environment – As a Student Curriculum, as a Cultural Prototype and as a Digital Lifestyle
Phillip D. Long, Ph.D., Director, Learning Outreach, MIT iCampus
Nelson Gayton, Media & Entertainment, The Wharton School, General Partner, Crayon Venture Partners
Jeff Jarvis, Columnist, Blogger, Associate Professor and Director of the New Media Program the City University of New York’s new Graduate School of Journalism
Vin Crosbie, President - Digital Deliverance
Brett Goldberg, founder and EVP, cDigix
John Tarnoff, Senior Executive, DreamWorks Animation
Kevin Roebuck,
Manager, Libraries and e-Learning - Sun Microsystems
Moderator: Wendy Dubit, President and CEO, Vergant Media

Phillip D. Long, Ph.D., Director, Learning Outreach, MIT iCampus: Long is a Senior Strategist for the Academic Computing Enterprise at the Massachusetts Institute of Technology. He provides direction in applying MIT Information System resources to support the development and integration of educational technology into the academic environment. As a member of the Open Knowledge Initiative leadership team, a project to develop an open source software development environment for online instruction, he coordinates the Educational Activities and Learning Practices workgroup, and manages OKI outreach activities. He also directs the CrossTalk faculty c. He serves on various advisory boards and professional committees. He has shared his knowledge and expertise at numerous conferences and through many invited presentations. Dr. Long enjoys running, birding and maintains his fragile state of mental health through an avid dedication to sailing.

JEFF JARVIS is former TV critic for TV Guide and People, creator of Entertainment Weekly, Sunday editor and associate publisher of the NY Daily News, and a columnist on the San Francisco Examiner. He was until recently president & creative director of, the online arm of Advance Publications. Now he is working as editor of a new news startup, still in stealth. He is working with The New York Times Company at on content development and strategy and consulting for Advance and Fairchild. In 2006, he will become associate professor and director of the new media program the City University of New York’s new Graduate School of Journalism. He is a columnist for Media Guardian. He says he is at work on a book.

John Tarnoff, Head of PODs, Artistic Development and Outreach, Dreamworks Animation: John Tarnoff oversees three groups responsible for managing key resources and practices in Dreamworks Animation’s early production process for its animated feature films. These groups are responsible for the initial artistic designs and storyboards for films in development and pre-production, for the artistic enrichment and training of the illustrators, designers, and storyboard artists who create the look of these films, and for the studio’s ongoing relationship with art schools and other institutions that provide new ideas and talent that help shape the studio’s future. John has been in the motion picture business for 30 years, starting in TV commercial production in New York and film distribution in Los Angeles. He was a literary agent responsible for breaking talented directors like John Landis, Michael Mann and Martha Coolidge, and an independent producer and production executive for studios including MGM, Orion, Columbia, Warner Bros, and New Line. Some of the films he has been responsible for include DINER, THE YEAR OF LIVING DANGEROUSLY, PINK FLOYD THE WALL, BILL AND TED’S EXCELLENT ADVENTURE and THE POWER OF ONE. A co-founder of Village Roadshow Pictures, he helped pioneer U.S./Australian co-productions in the late 1980s. He began using computers in film production as early as 1984, and branched into multimedia development in 1993, producing CD-ROM games BIG BROTHER (based on Orwell’s 1984) and WARGAMES, (based on the hit movie). Prior to joining Dreamworks, John was the co-founder of Talkie, Inc an internet technology company that developed intelligent, conversational animated characters for online marketing, brand building, lead generation, customer service and training. John holds a B.A. from Amherst College in Massachusetts. He grew up in New York and Paris, and is a passionate still photographer.

Brett Goldberg - founder and EVP. Mr. Goldberg is primarily responsible for long-term strategic planning and overseeing the Company's sales, marketing and business development efforts. Mr. Goldberg negotiated the Company's relationships with many of Cdigix's university clients, as well as with the majority of its business partners including the Cdigix content providers. Previously, Mr. Goldberg was a manager and business development analyst at Best Practices, LLC, an early-stage start-up research and consulting firm where he managed research publications for Fortune 500 clients and established the Company's relationships with Viacom, GE Capital and Cisco Systems. He has also worked at the Advisory Board Company, a research and consulting firm in Washington DC and served as a Business Development Manager at Total Sports in Raleigh, North Carolina, prior to the company's acquisition by Quokka Sports. Mr. Goldberg received a B.A from Duke University.

Vin Crosbie has spent the past eight years as managing partner of the online media strategies consultancy Digital Deliverance LLC and is VP/Broadcast Relations at Critical Mention, Inc. Forbes, Folio, Columbia Journalism Review, American Journalism Review, Online Journalism Review, PressTime, the Voice of America, and newspapers in China, France, Norway, Spain, Switzerland, the UK and US have reported on his consulting work in new media. It’s also the subject of the Overview chapter in Editor & Publisher magazine's executive report Digital Delivery of News: A How-To Guide for Publishers. A former News Corp., Reuters, and UPI executive, Crosbie is a frequent speaker before the National Association of Broadcasters, NetMedia Europe, European Content Summit, Newspaper Association of America, Folio Magazine Strategies, Associated Press Managing Editors, Voice on the ‘Net, Seybold Publishing Strategies, Beijing University media conferences, and is a former online media program co-chairman of the Comdex Conferences in Las Vegas. He wrote the business models chapters in Internet World’s Guide to Webcasting and for many years was the monthly columnist about paid online content for Jupitermedia’s ClickZ e-marketing site.

Wendy Dubit is President and CEO of Vergant Media, a brand building firm that creates and promotes programs designed to enhance lifelong learning. Vergant clients have ranged from major media conglomerates to prominent non-profits, and include America Online, Pantone, Places of Color, Primedia, The Council on Economic Priorities and the New York City Department of Education. For America Online, Vergant produced some of the service’s most popular programs and auditorium events and created the non-profit HEAVEN: Helping Educate, Activate, Volunteer and Empower via the Net. For Primedia, Vergant helped launch an educational software-on-demand division and recruited school districts for first-year deployment. Prior to founding Vergant, Wendy was Director of Business Development for The Hub (a joint venture of America Online and New Line Cinema), worked with Bertelsmann Music Group to launch Jim Henson Records and the music and video careers of Mary-Kate and Ashley Olsen, served as editor-in-chief of Friends of Wine and Wine Enthusiast magazines, and wrote for and consulted to a variety of publications. Wendy is also the founder of The Producers’ Project, a non-profit that enables students and teachers to make and share media, and which has produced more than 50 documentaries, music videos and TPP-TV episodes to date, and The Senses Bureau, which celebrates our senses (of smell, taste, touch, sight, sound and more) while educating about their importance and underpinnings. She has taught at the K - 12 and college levels and speaks frequently on subjects ranging from food and wine to filmmaking and philanthropy. In 1999, Wendy was awarded ComputerWorld/Smithsonian honors for her "visionary use of technology in education," and the technology-infused curricula she pioneered were placed on permanent display at the National Museum of American History.