Ben Moskowitz is the head of the Innovation Lab at Consumer Reports and is building the publications first agent for its readers. With AskCR, he has spent the past year building an independent, AI-powered advisor grounded in their testing data and free from commercial influence. This allows users to get answers to their purchase questions with trusted information (free from hallucinations). In the process of building this, Ben has learned firsthand where general-purpose models excel, where they struggle, and what it takes to deliver recommendations that users can trust. Through CR’s research collaboration with Stanford’s Digital Economy Lab, they are also helping define early principles for “loyalty by design”—a framework for how AI agents should disclose incentives, manage conflicts, support portability of user preferences, and be evaluated against measurable consumer outcomes.

JR Griffin is Senior Vice President of Digital at Fremantle US, where he leads digital and social strategy across some of the biggest brands in entertainment, including America’s Got Talent, American Idol, Family Feud, and more. His focus is on building awareness, driving engagement, and generating digital revenue across platforms. A seasoned digital media executive, JR has led high-impact initiatives across content development, digital programming, and audience growth. He’s played a key role in sharpening Fremantle’s focus on becoming a social-first, multi-platform powerhouse by driving breakthrough content, launching innovative campaigns, and forging strategic partnerships that expand the reach of its iconic formats. JR also oversees digital marketing and direct-to-consumer efforts to support Fremantle’s growing FAST and AVOD business, helping bring legacy brands and new IP to audiences in fresh, accessible ways. Before Fremantle, JR led the New Media Programming division at NBCUniversal for E!, Style, and G4, overseeing original digital video, mobile content, and major event coverage including the Oscars, Golden Globes, and Grammys.

Peter Sloterdyk is Chief Marketing Officer at ProRata, a technology company building AI solutions grounded in respect for content creators. A global chief marketing, strategy, and technology officer well known as a transformative leader who provides immediate value, actionable strategies, and builds wildly effective teams. Among a variety of successful consulting opportunities with start -ps and seasoned companies, Sloterdyk has held leadership roles as Global CMO and Technology Officer for Koala, the Australian homewares retailer; Head of Original Series Marketing at Netflix; Global CMO for Grindr’s family of location-based mobile interaction brands; and Group Director, Entertainment Practice Lead at MXM, a division of Accenture. Sloterdyk also runs his own advisory practice, serves on several boards, and serves as an advisor a variety of start ups in real estate, SaaS, personal technology, alcoholic beverages, and more.