JR Griffin is Senior Vice President of Digital at Fremantle US, where he leads digital and social strategy across some of the biggest brands in entertainment, including America’s Got Talent, American Idol, Family Feud, and more. His focus is on building awareness, driving engagement, and generating digital revenue across platforms. A seasoned digital media executive, JR has led high-impact initiatives across content development, digital programming, and audience growth. He’s played a key role in sharpening Fremantle’s focus on becoming a social-first, multi-platform powerhouse by driving breakthrough content, launching innovative campaigns, and forging strategic partnerships that expand the reach of its iconic formats. JR also oversees digital marketing and direct-to-consumer efforts to support Fremantle’s growing FAST and AVOD business, helping bring legacy brands and new IP to audiences in fresh, accessible ways. Before Fremantle, JR led the New Media Programming division at NBCUniversal for E!, Style, and G4, overseeing original digital video, mobile content, and major event coverage including the Oscars, Golden Globes, and Grammys.

Peter Sloterdyk is Chief Marketing Officer at ProRata, a technology company building AI solutions grounded in respect for content creators. A global chief marketing, strategy, and technology officer well known as a transformative leader who provides immediate value, actionable strategies, and builds wildly effective teams. Among a variety of successful consulting opportunities with start -ps and seasoned companies, Sloterdyk has held leadership roles as Global CMO and Technology Officer for Koala, the Australian homewares retailer; Head of Original Series Marketing at Netflix; Global CMO for Grindr’s family of location-based mobile interaction brands; and Group Director, Entertainment Practice Lead at MXM, a division of Accenture. Sloterdyk also runs his own advisory practice, serves on several boards, and serves as an advisor a variety of start ups in real estate, SaaS, personal technology, alcoholic beverages, and more.

Michael Lewittes is the Founder and CEO of Ranktify, a platform that puts the power of traditional and AI search optimization directly into the hands of its users. Over the years, he has advised Google on its algorithm, spoken at Google conferences, and tested pre-release LLM products. Previously, Michael held senior editorial roles at Hearst, News Corp, and NBC, and founded and exited a media company built on search traffic performance. He also edits the Web Almanac's SEO chapter every year. Ranktify now works with a major technology company to test emerging AI models and receives early access to new systems and engineering collaboration as part of that relationship.