Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 23rd, 2025

Noon – 12:50 PM Eastern Time Zone

Session III: A Virtual Event

Virtual Human AI Engagement: The Online Retail & Consumer Facing Experience: The Impact of Advanced Intelligence and Technology
The “Virtual Humans” have arrived, and they are not here to take jobs! These “Humans” are “Being Trained” to provide a “Gateway or Interface,” establishing a new and unique connection between “The Consumer” and “The Online Brand.” And this integration of advanced intelligence and technology into retail and consumer-facing experiences is revolutionizing the way we shop, interact with brands and their online support, and make purchasing decisions. As virtual humans and AI-powered systems become more sophisticated, they're transforming customer service, product recommendations, and even in-store navigation. This panel will explore the current “State of the Art” in virtual human technology and its impact on the retail and complex online interaction, as well as examine future trends and challenges in this rapidly evolving field.

Speakers:

Jessica Berger,  Senior Vice President, Innovation, Publicis Media

Natalia Dávila,  Head of Strategy, GUT

Andrew Solmssen,  Executive Director, CourtAvenue

Additional speakers to be confirmed

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    Natalia Dávila

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    Jessica Berger

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    Andrew Solmssen

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Natalia Dávila – Head of Strategy, US, GUT: Throughout her 10+ year career, Natalia has led thinking on award-winning creative campaigns, brand positioning, and product innovation across the U.S., LatAm, and Europe for top-tier brands, including Apple, Toyota, Porsche, Volkswagen, BMW Group, NAACP Atlanta, Bacardí, Molson Coors, Diageo, Lavazza, Embraer, Vonage, letgo, Varo Bank, MetLife, and Ryder, among others. She cut her teeth in strategy and media at Crispin Porter + Bogusky where she spent five years before going on to found the strategy department at experiential agency TEAM Enterprises. In 2018, Natalia launched her own consultancy focused on brand strategy and creative advertising working with a range of clients from start-ups to blue chip brands, including: Apple, Toyota, and Bacardí. In 2022 Natalia joined independent agency 22Squared where she helped launch the inclusion consultancy, before moving on to Apple a year later. While at Apple, she acted as brand strategist for Latin American and U.S. Hispanic, where she helped launch their Latino inclusion initiative for the U.S.  A Miami native, Natalia studied art and chemistry at the University of North Carolina at Chapel Hill, where she decided to forgo more sensible med school ambitions when she fell in love with her first advertising internship. Natalia's diverse background has shaped her approach to marketing, blending analytical and creative thinking to build results-driven communications grounded in human truths. She has a passion for building and nurturing teams and believes that as marketers, we have the power (and responsibility) to shape how people see themselves and the world around them.


Jessica Berger leads global innovation and strategy at Publicis Media by harnessing the power of emerging technologies and forecasting insights. With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, AI, and AR/VR, Berger has become a sought-after speaker, judge, and host at industry events. Her expertise lies in deciphering the future of media and brand experiences, enabling her clients to capitalize on the potential of breakthrough innovations. Moreover, her dedication to mentorship and advocacy for diverse voices in organizations like the Adweek Executive Mentorship program and Girls In Tech exemplifies her commitment to empowering the next generation of marketers and thinkers. Prior to joining Publicis, Berger worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns and digital innovation efforts for clients in the luxury goods, CPG and tech sectors. Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and North America – giving her a unique global edge valued by many clients and industry peers


Andrew Solmssen is Executive Director for CourtAvenue, ADWEEK's #1 fastest growing agency and #58 on the Inc. 5000. He leads the firm's LA office with a focus on telecom, media, technology and automotive. Based in Los Angeles, Andrew has been leading and scaling digital transformation, marketing, and customer experience businesses for over two decades, with success at every level from start-ups to large public companies. He has worked across nearly every industry with a focus on digital marketing strategy, sales, operations, and delivery. In the process, he has led many of the most successful engagements across sites, apps, social, and campaigns. These include the first full episodes of TV on digital platforms for ABC, the first live and on-demand Olympics experience for NBC (both of which won Emmys), Comcast's Xfinity TV product, Sony's Playstation 4, and countless other campaigns and solutions across mobile, desktop, TV, experiential, outdoor, and every conceivable digital medium. After building some of the web's foundational digital properties, Andrew co-founded Schematic, and built it into the world's premier customer experience agency (CX) agency. He grew it from a 3-person unfunded startup into a global leader with over 200 staff before selling the company to WPP. Once he joined WPP, he helped create POSSIBLE, the first global digital agency network, where he led the user experience practice and ran the Los Angeles market. In the growth of POSSIBLE, he was a key part of acquiring and merging 14 different companies around the world into a single, thriving entity. As WPP continued to consolidate, Andrew was instrumental in the creation of Wunderman Thompson (now VML), the largest merger in the advertising industry. He had full P&L and operations responsibility for 5 offices and 300+ staff and reported to the global CEO. In addition, he led selected engagements for automotive, media & entertainment, healthcare, and technology clients focusing on CX, data, business transformation, and campaigns. Andrew’s work has received numerous awards, including Emmy, Cannes Lion, Peabody, Pencil, Webby, and JD Power.