
Digital Hollywood: The AI & Entertainment Summit
Wednesday, July 23rd, 2025
Noon – 12:50 PM Eastern Time Zone
Session III: A Virtual Event
Virtual Human AI Engagement: The Online Retail & Consumer Facing Experience: The Impact of Advanced Intelligence and Technology
The “Virtual Humans” have arrived, and they are not here to take jobs! These “Humans” are “Being Trained” to provide a “Gateway or Interface,” establishing a new and unique connection between “The Consumer” and “The Online Brand.” And this integration of advanced intelligence and technology into retail and consumer-facing experiences is revolutionizing the way we shop, interact with brands and their online support, and make purchasing decisions. As virtual humans and AI-powered systems become more sophisticated, they're transforming customer service, product recommendations, and even in-store navigation. This panel will explore the current “State of the Art” in virtual human technology and its impact on the retail and complex online interaction, as well as examine future trends and challenges in this rapidly evolving field.
Speakers:
Jessica Berger, Senior Vice President, Innovation, Publicis Media
Natalia Dávila, Head of Strategy, GUT
Andrew Solmssen, Executive Director, CourtAvenue
Additional speakers to be confirmed
Natalia Dávila – Head of Strategy, US, GUT: Throughout her 10+ year career, Natalia has led thinking on award-winning creative campaigns, brand positioning, and product innovation across the U.S., LatAm, and Europe for top-tier brands, including Apple, Toyota, Porsche, Volkswagen, BMW Group, NAACP Atlanta, Bacardí, Molson Coors, Diageo, Lavazza, Embraer, Vonage, letgo, Varo Bank, MetLife, and Ryder, among others. She cut her teeth in strategy and media at Crispin Porter + Bogusky where she spent five years before going on to found the strategy department at experiential agency TEAM Enterprises. In 2018, Natalia launched her own consultancy focused on brand strategy and creative advertising working with a range of clients from start-ups to blue chip brands, including: Apple, Toyota, and Bacardí. In 2022 Natalia joined independent agency 22Squared where she helped launch the inclusion consultancy, before moving on to Apple a year later. While at Apple, she acted as brand strategist for Latin American and U.S. Hispanic, where she helped launch their Latino inclusion initiative for the U.S. A Miami native, Natalia studied art and chemistry at the University of North Carolina at Chapel Hill, where she decided to forgo more sensible med school ambitions when she fell in love with her first advertising internship. Natalia's diverse background has shaped her approach to marketing, blending analytical and creative thinking to build results-driven communications grounded in human truths. She has a passion for building and nurturing teams and believes that as marketers, we have the power (and responsibility) to shape how people see themselves and the world around them.
Jessica Berger leads global innovation and strategy at Publicis Media by harnessing the power of emerging technologies and forecasting insights. With an industry reputation for her unwavering enthusiasm and profound understanding of cutting-edge tech, such as web3, AI, and AR/VR, Berger has become a sought-after speaker, judge, and host at industry events. Her expertise lies in deciphering the future of media and brand experiences, enabling her clients to capitalize on the potential of breakthrough innovations. Moreover, her dedication to mentorship and advocacy for diverse voices in organizations like the Adweek Executive Mentorship program and Girls In Tech exemplifies her commitment to empowering the next generation of marketers and thinkers. Prior to joining Publicis, Berger worked at agency powerhouses Weber Shandwick and Publicis’ MSL where she strategized and implemented campaigns and digital innovation efforts for clients in the luxury goods, CPG and tech sectors. Her over a decade-long experience is informed by working for agencies and companies across Germany, Japan, and North America – giving her a unique global edge valued by many clients and industry peers