JR Griffin is Senior Vice President of Digital at Fremantle US, where he leads digital and social strategy across some of the biggest brands in entertainment, including America’s Got Talent, American Idol, Family Feud, and more. His focus is on building awareness, driving engagement, and generating digital revenue across platforms. A seasoned digital media executive, JR has led high-impact initiatives across content development, digital programming, and audience growth. He’s played a key role in sharpening Fremantle’s focus on becoming a social-first, multi-platform powerhouse by driving breakthrough content, launching innovative campaigns, and forging strategic partnerships that expand the reach of its iconic formats. JR also oversees digital marketing and direct-to-consumer efforts to support Fremantle’s growing FAST and AVOD business, helping bring legacy brands and new IP to audiences in fresh, accessible ways. Before Fremantle, JR led the New Media Programming division at NBCUniversal for E!, Style, and G4, overseeing original digital video, mobile content, and major event coverage including the Oscars, Golden Globes, and Grammys.

Lia Haberman, Founder, ICYMI Newsletter: Lia Haberman is a distinguished Creator Economy and Influencer Marketing expert and author of the ICYMI newsletter that goes out to close to 45K subscribers — sharing weekly social media trends and platform updates with marketers and creators. She’s been tapped for her social media insights by brands such as Google, Robert Half, and AT&T; led social branding and creator workshops for Disney's Creator Lab, Macy's Style Crew and the Costume Designers Guild; and has grown corporate accounts in roles at Yahoo, E! Entertainment and Livestrong.com, creating opportunities for millions of dollars in branded partnerships. Beyond brand work, Lia has worked for and with multiple creators. Most recently, she partnered with YouTubers Colin and Samir this summer to lead live community sessions as part of their 30-day cohort-based course, Creator Startup. Lia has taught social media and influencer marketing at UCLA Extension since 2018; is a speaker at conferences worldwide; has been featured on NPR’s Planet Money and is quoted by media outlets such as in The Washington Post, Business Insider, Ad Age and more. When she’s not scrolling social media for work, she’s following food accounts on Instagram and TikTok to find new places to eat.

Andy Beach, Media & AI Strategist, Alchemy Creations: Andy Beach is a Media & AI Strategist working at the intersection of storytelling, technology, and innovation. With over two decades of experience spanning startups, global media companies, and Big Tech, he brings a rare blend of creative intuition and technical expertise. Formerly the CTO for Media & Entertainment at Microsoft, Andy now advises a range of companies focused on generative AI, cloud-native production, and immersive media platforms. His work explores how AI is transforming content creation, audience engagement, and the architecture of modern media ecosystems. Andy is the author of an online publication called Engines of Change: Technology, Media, and the Attention Economy, and host of the Future Frames podcast, where he dissects emerging trends at the edge of storytelling and machine intelligence. Known for translating complex ideas into compelling insights, Andy helps creative professionals, technologists, and industry leaders alike navigate the evolving media landscape with clarity and purpose.

Andrew Lerios is a Grammy-nominated, Cannes Lions-winning producer and creative executive, currently serving as COO of Commercials and Branded Entertainment at VICE Media Group. Known for his sharp instinct for culture, content, and commerce, he blends creative vision with operational rigor to build what's next. As partner and COO at London Alley, Andrew helped scale the company into a cultural powerhouse — leading to its acquisition by VICE in 2025. He’s produced award-winning music videos, commercials, and documentaries for icons like Kendrick Lamar, Justin Bieber, and Ariana Grande, and global brands including F1, L’Oréal, and Bose — earning tens of billions of views worldwide. At VICE, Andrew is driving a bold new era of creator-led storytelling and a larger vision for the future of serialized digital content. From global campaigns to creator breakthroughs, Andrew builds where culture lives.