Digital Hollywood: The AI & Entertainment Summit
The Monetization Matrix: Where Brand, Consumer, and Technology Intersect – Dynamics of AI and Immersion
The Monetization Matrix has arrived — and it is more complex, more powerful and more commercially significant than anything the advertising and entertainment industries have navigated before. Digital commerce has evolved into immersive interaction. Mobile devices have become portals to arena-scale brand experiences. AI is creating celebrity twins and hyper-personalized consumer interactions at a scale that was science fiction three years ago. Where brand, consumer and technology intersect in the dynamics of immersion — that is where the next decade of revenue will be won and lost. The playing field belongs to the agencies, brands, sports leagues and television networks bold enough to move first. In this roundtable we map the matrix, examine what's already working and ask who is positioned to own the immersive commerce future.
Speakers:
Alexandra “Ali” Clerkin, RAPP VP of Experience, Omnicom
Ty Roberts, CEO, FanTracks; former CTO, Universal Music Group
Travis Cloyd, CEO, WorldwideXR & VP, CMG (Celebrity Management Group), Moderator
Diana Colella is executive vice president of Autodesk’s Entertainment & Media vertical solutions group. In this role, she manages product, strategy and execution for the company’s portfolio servicing the film, TV and games industries. Colella has been with Autodesk for more than 20 years occupying a range of leadership roles, including head of product management and worldwide support. She has extensive experience in strategically transforming business models, creating new product offerings and optimizing processes on a global scale. Most recently, she served as vice president in Autodesk’s Business Strategy and Marketing group, leading the M&E and AutoCAD businesses, which represent more than $1B in annual recurring revenue. In this role, she drove the company’s strategy for digital conversion of non-compliant users and launched One AutoCAD. She is the executive sponsor of the Autodesk Women’s Network.
