Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 22nd, 2026

1 – 1:50 PM Eastern Time Zone

Session III: A Virtual Event

The Monetization Matrix: Where Brand, Consumer, and Technology Intersect – Dynamics of AI and Immersion

The Monetization Matrix has arrived — and it is more complex, more powerful and more commercially significant than anything the advertising and entertainment industries have navigated before. Digital commerce has evolved into immersive interaction. Mobile devices have become portals to arena-scale brand experiences. AI is creating celebrity twins and hyper-personalized consumer interactions at a scale that was science fiction three years ago. Where brand, consumer and technology intersect in the dynamics of immersion — that is where the next decade of revenue will be won and lost. The playing field belongs to the agencies, brands, sports leagues and television networks bold enough to move first. In this roundtable we map the matrix, examine what's already working and ask who is positioned to own the immersive commerce future.

Speakers:

Alexandra “Ali” Clerkin, RAPP VP of Experience, Omnicom

Ty Roberts, CEO, FanTracks; former CTO, Universal Music Group

Jill Smith, CEO, Iris North America

Devo Harris,CEO, Adventr

Travis Cloyd, CEO, WorldwideXR & VP, CMG (Celebrity Management Group), Moderator

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    Travis Cloyd

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    Alexandra “Ali” Clerkin

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    Devo Harris

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    Ty Roberts

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Ali Clerkin is Vice President of Experience Strategy at RAPP, where she helps global brands optimize customer experiences to drive loyalty and business growth. With deep expertise in CX transformation and data-driven marketing, she specializes in uncovering whitespace in customer journeys and translating insights into measurable business impact through innovative technology and communications strategies. Throughout her career, Ali has led enterprise-scale customer experience initiatives across high-end retail, DTC CPG, financial services, and luxury automotive—helping some of the world's most recognizable brands consistently deliver double-digit improvements in customer retention and lifetime value. Her approach combines advanced data analytics, marketing technology implementation, and strategic communications to create seamless, personalized customer experiences at every touchpoint.  Ali is a recognized thought leader in customer experience strategy. She regularly shares insights at industry conferences including Salesforce Connections and has contributed perspectives to Luxury Daily and the RAPP blog on CX innovation and customer loyalty. Ali is committed to elevating the next generation of marketing leaders and actively mentors emerging professionals in the customer experience space.


Jill Smith has 15+ years of experience working with start-ups, ad agencies and world-class brands in North America, Europe and China. When Jill became CEO of Iris North America, she recognized the key need for proprietary AI tools in the industry and thus created the role, Director of Applied AI to implement AI into workflows and improve proprietary AI Products. Thanks to Jill, Iris North America now uses the Participation Brand AI Index — a bespoke capability from Iris harnessing artificial intelligence to measure how brands are participating in culture. In the past year, Jill’s exp led Iris North America to 100% client retention, 3 major AOR wins, and 80% pitch conversion rate. The agency also achieved 10% revenue growth and 15% organic growth, while reducing talent churn to below 3%.


Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.


Devo Harris, CEO, Adventr: Devo Harris is a versatile media executive with expertise in strategy, creativity, and technology. He co-founded GOOD Music with Kanye West, winning a Grammy for Best Rap Song for "Diamonds from Sierra Leone." He's also produced and written for renowned artists such as Jay-Z and Britney Spears. As head of GOOD Music, Devo signed EGOT Winner John Legend and spearheaded national product launches. Devo's innovation led him to hack YouTube back in 2010 and pioneer interactive web videos. He later served as Senior Product Manager at Vimeo. Today, as the founder and CEO of Adventr, Devo continues to push boundaries with a cutting-edge cloud-based platform that enables creators to produce, publish and share interactive videos across various platforms. Devo holds degrees from the Wharton School at the University of Pennsylvania and Columbia Business School.


Travis Cloyd is currently the Global Futurist and Senior Fellow at Thunderbird School of Global Management (#1 masters in management program in world) apart of Arizona State University (#1 most innovative university in the country) his former alumni. He was previously the inaugural Futurist in Residence at FIU (Florida International University). He is also a Professor of Practice at Thunderbird and Adjunct Professor and the Director of iSTAR (Immersive Studio for Altered Reality) within CARTA (College of Communication, Architecture + The Arts) at FIU. On the enterprise side he is an executive with a focus on innovation, digital media and the blockchain. He is the CEO of WXR (Worldwide XR) based in Los Angeles and Miami. A partner company to industry leading licensing agency CMG (Celebrity Management Group). He is a member of the PGA (Producers Guild of America) where he is on the new media council.