Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 23rd, 2025

1  – 1:50 PM Eastern Time Zone

Session IV: A Virtual Event

The Monetization Matrix: Where Brand, Consumer, and Technology Intersect – Dynamics of AI and Immersion

The seismic shift in “Monetization” has arrived and is being activated by the conversion of multiple technologies impacting multiple devices. What begins with the concept of “Digital Commerce,” arrives on mobile devices as Immersive Interaction at “Arena Events” or with AI creating “Celebrity Twins/Deep Fakes” with consumer interaction. We might call this “The Monetization Matrix,” where brand, consumer, and technology intersect in the “Dynamics of Immersion.” It may be a mouthful, but it might be a significant part of our future. And these opportunities will be opportunities on the playing field of major agencies and brands, major sports leagues and major TV networks. Welcome to the future.

Speakers:

Ty Roberts, CEO, FanTracks; former CTO, Universal Music Group

Amy Baril,  President and CMO, Two Tango

Jennifer Quinlan,  Global Managing Partner, IBM iX

Travis Cloyd, CEO, WorldwideXR & VP, CMG (Celebrity Management Group), Moderator

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    Amy Baril

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    Jennifer Quinlan

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    Ty Roberts

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    Travis Cloyd

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Jennifer Quinlan, Global Managing Partner, IBM iX and Customer Transformation, Consulting Services Lead, IBM: Jennifer Quinlan is global leader and managing partner of IBM iX within IBM Consulting. She leads a team of over 23,000 creators, strategists and technologists who help the world’s most influential companies reinvent their relationships with customers, citizens, and employees through innovative experiences, digital products, and services alongside key technology partners such as Adobe, Salesforce, SAP CX, and more. Prior to her current role, Jennifer was SVP at Merkle. She holds a bachelor's degree from Northeastern University.


Amy Baril, President and CEO, Two Tango: Amy has managed the teams of Two Tango Collaborative for over seven years, and her client roster runs deep. She helped create award-winning campaigns for Sherwin-Williams, Audi, and NASDAQ, and has worked with Wounded Warrior Project, Nationwide Insurance, Kindred Healthcare, MCV Foundation, and VCU Health. Amy supports Two Tango’s client relations and contributes to overall campaign strategies.


Ty Roberts, Co-Founder & CEO, FanTracks Digital LLC: Ty Roberts is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music and technology industries. Since 2020, as Co-Founder and CEO of FanTracks Digital, LLC, Ty has led developments in live and hybrid concerts as well as AR Music Adventure Movies utilizing Next-Gen technologies. Roberts has worked with artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons. His experience includes artist partnerships involving the real-time generation of special personalized and generative NFTs which can foster additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality). As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry.


Travis Cloyd is currently the Global Futurist and Senior Fellow at Thunderbird School of Global Management (#1 masters in management program in world) apart of Arizona State University (#1 most innovative university in the country) his former alumni. He was previously the inaugural Futurist in Residence at FIU (Florida International University). He is also a Professor of Practice at Thunderbird and Adjunct Professor and the Director of iSTAR (Immersive Studio for Altered Reality) within CARTA (College of Communication, Architecture + The Arts) at FIU. On the enterprise side he is a executive with a focus on innovation, digital media and the blockchain. He is the CEO of WXR (Worldwide XR) based in Los Angeles and Miami. A partner company to industry leading licensing agency CMG (Celebrity Management Group). He is a member of the PGA (Producers Guild of America) where he is on the new media council. He is on the VRARA (Virtual Reality Augmented Reality Association) and ambassador to the GBBC (Global Blockchain Business Council). An award-winning producer and 2018 Visionary of the Year at Cinequest in Silicon Valley. He is a tech entrepreneur who is recognized in the top 250 on the Forbes 2021 Next 1000 Entrepreneurs list. He’s created immersive content for major international studios, iconic brands, legendary actors, global musicians, top athletes and historical figures over the last two decades. Currently, breaking new ground leading the industry in developing, producing and licensing experiential content. Focused on future technologies around AI, Machine Learning, Virtual Reality, Augmented Reality, Mixed Reality, Spatial Computing, Blockchain and Gaming. Ranging from developing 3D digital humans surrounding famous people like Jackie Robinson and James Dean to creating XR experiences with today’s major superstars, like NFL MVP Patrick Mahomes. He's been a leading future tech advocate, speaker and industry expert whose point of view is frequently sought by top media outlets and been quoted in Forbes, BBC, TechCrunch, VentureBeat, Wareable, Variety, Deadline, Hollywood Reporter, CNBC over the years. He sits on many advisory boards, impact committees and spends his free time exploring next level innovation that extends the boundaries of content engagement.