
The AI Brand & Consumer Experience:
Design - Media
Wednesday, April 15th, 2026
4– 4:50 PM Eastern Time Zone
Session I: A Virtual Event
Authenticity in the Age of AI: Balancing Trust and Technology to Define the Future of Brand Engagement
This panel discussion will explore the critical balance between consumers’ demand for authentic, meaningful relationships with brands and the transformative potential of enterprise AI. As the age of AI reshapes business and customer engagement, the discussion will tackle whether these forces—authenticity and AI—are inherently at odds or can complement each other to create deeper, more meaningful brand connections. This conversation will extend beyond branding, emphasizing the need for collaboration across business strategy, sales, marketing, product innovation, and technology to design AI-forward strategies that preserve trust and ensure brands remain relevant in consumers’ lives.
Speakers:
Albert Thompson, Managing Director, Digital Innovation, Walton Isaacson, Moderator
Jill Smith, CEO, Iris North America
Audrey Mitchell, CEO, Maude
Cupid Hayes, Founder & CEO. Arrow Advising
Matt Epstein, Co-Founder & CEO, Shown
Reddit,
Speaker to be announced
Audrey Mitchell is Founder and CEO of Maude, The Brand Love Company. She brings more than 20 years of experience as a senior agency leader, including serving as Senior Vice President at Wunderman Thompson (WPP). Over her career, Audrey has partnered with global brands including Microsoft, Starbucks, Amazon, Target, Gap Brands, and Verizon, helping them navigate moments where scale, technology, and culture collide. Audrey founded Maude to challenge the growing gap between brands and the people they serve, with a focus on identity, belonging, and long-term relationship building rather than the short-term, transactional engagement. Her work centers on audiences that traditional models misunderstand or flatten, and on rebuilding trust where it has quietly eroded. Her perspective sits at the intersection of human behavior and emerging technology, including how tools like AI can be adopted responsibly without stripping meaning or authenticity from brand–consumer relationships. She is a Stanford University alumna and a proud mom to her son, Hendrix.
Jill Smith has 15+ years of experience working with start-ups, ad agencies and world-class brands in North America, Europe and China. When Jill became CEO of Iris North America, she recognized the key need for proprietary AI tools in the industry and thus created the role, Director of Applied AI to implement AI into workflows and improve proprietary AI Products. Thanks to Jill, Iris North America now uses the Participation Brand AI Index — a bespoke capability from Iris harnessing artificial intelligence to measure how brands are participating in culture. In the past year, Jill’s exp led Iris North America to 100% client retention, 3 major AOR wins, and 80% pitch conversion rate. The agency also achieved 10% revenue growth and 15% organic growth, while reducing talent churn to below 3%.
Cupid Hayes is the Founder & CEO of Arrow Advising, a bespoke brand and strategy firm helping leaders and organizations bring clarity to identity and direction before momentum, visibility, or scale take over. She has served as VP & CBO of Missing Channel Media Group and brings more than three decades of experience as a Telly Award–winning Hollywood casting director and SAG-AFTRA actress. Known as The Guardian Angel of Brand™, Cupid is trusted by founders and executives across entertainment, media, technology, finance, and the public sector. She frequently speaks to senior audiences on the implications of AI, oversaturation, and fragmented audience attention, working upstream of marketing and execution to ensure what's being built matches what's being seen—so decisions hold and progress is sustainable.
Matt Epstein, CEO & Founder, Shown Media: Matt Epstein is the CEO and Founder of Shown Media, a launch and distribution company that manufactures millions of views, and 10's of millions in pipeline for every company they work with. Shown Media does one thing extremely well: turning launches into engineered viral events that drive pipeline, users, and market narrative. The firm operates a 400+ creator distribution network across X and LinkedIn — including founders, operators, and niche industry voices — and coordinates them like a media engine to push a single story into the market simultaneously. This creates algorithmic lift, earned media, and inbound demand within days of launch.Matt’s work is highly tactical and execution-driven. Shown Media: • Crafts the core launch narrative (the one sentence that spreads) • Produces the hero launch video + supporting content system • Seeds the story through 400 aligned creators posting in coordination • Engineers algorithmic momentum to dominate feeds and conversation • Converts attention into inbound demos, users, and revenue The company has executed launches and narrative campaigns for hyper-growth software, fintech, and AI companies — including venture-backed businesses valued from hundreds of millions to billions — generating millions of organic views, large spikes in inbound pipeline, and category-level market awareness. Matt started building distribution early, scaling social communities to over 2 million followers before exiting his first digital venture. He later co-founded a direct-to-consumer company that surpassed $10M in lifetime sales, where he developed deep expertise in performance marketing, conversion, and creative testing at scale.
