Digital Hollywood: The AI & Entertainment Summit

Wednesday, July 23rd, 2025

2 – 2:50 PM Eastern Time Zone

Session IV: A Virtual Event

Music, Brands and AI! Live Performance • AI/XR/Immersive • Gateway to the Future

The music industry literally never sleeps, and as AI, brands, and immersive technologies kick-in, we’re seeing all kinds of innovative takes, it’s a future where live performance transcends traditional boundaries. Today, AI not only composes and remixes music but also powers XR environments, where fans can experience concerts in fully immersive 3D spaces, blurring the lines between virtual and real. Brands are seizing this opportunity, partnering with musicians to create branded experiences that are part performance, part digital exploration. This synergy is setting the stage for a new era where music festivals might occur in the metaverse, with AI-driven avatars performing alongside human artists. As we approach this gateway to the future, we're witnessing a transformation where music, technology, and branding dance together, creating an unparalleled experience that promises to redefine entertainment. Join us to explore how these elements are harmonizing to shape the next wave of musical innovation.

Speakers:

Seth A. Schachner,  founder, Managing Director, Strat Americas

Marcus “Bellringer” Bell,  Director, Bellringer Productions

Jacqui Bransky, VP of Digital Innovation, Warner Records

Jesse Kirshbaum,  CEO, Nue Agency, Beats & Bytes Newsletter, Moderator

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    Jesse Kirshbaum

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    Jacqui Bransky 

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    Marcus “Bellringer” Bell

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    Seth A. Schachner

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Jacqui Bransky is a leading expert in emerging technologies and is currently the Vice President of Web3 and Innovation at Warner Records. In her role, she leads the development and implementation of the best strategies to keep Warner Records artists on the cutting edge of technology and help them connect with the fan community in innovative ways. Throughout her career, Jacqui has significantly contributed to revenue growth and has made Warner Records a pioneer in the music industry. Prior to joining Warner Records, Jacqui held several high-level positions in the music industry, including Director of Business Innovation and Artist Strategy at Universal Music Group, where she led the development of digital assets and metaverse opportunities for artists and labels. Additionally, as US Marketing Director at FRNDS MGMT, she worked with notable acts such as Alison Wonderland, Chet Porter, Crooked Colours, The DMA'S and GRAACE, playing a pivotal role in the implementation of blockchain technologies.


Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based communications and partnership-focused consultancy that provides strategic guidance and helps clients with media and technology partnerships.   Strat Americas has worked with clients like Microsoft, Live Nation, Smule, and IPSY, spanning digital & social music, live entertainment, ticketing, streaming, AI and enterprise software.  Strat Americas has a newly created production division, and is a Co-Producer of the Tony Award winning play “Stereophonic” on Broadway and in London’s West End.  Seth is also a recent investor in “Romeo + Juliet” on Broadway. Seth is a business development executive who spent eleven years with Sony Music, in Latin America and for Sony’s Jive Records label in New York, where he oversaw partnerships with the US’ first digital music services.  Seth was also on the front lines of launching Spotify and Apple Music’s first steps in the Americas.  Seth created the “Shakira and Ricky Martin phones” while at Sony Latin, leading to multi-million handset sales.  Previously,  Seth held business development roles with Mitsubishi International Corp., Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s first music executive, overseeing its first partnerships with the American music industry.  Seth is a graduate of Columbia University’s College and Business School and is currently on the Adjunct Faculty at Georgetown University.  He has also served as an Adjunct Professor at Pepperdine’s Graduate Business School.  Recent TV and radio appearances include Fox News, Sky News, Sirius XM, Voice of America, CGTN America, and NewsNation. Seth has written opinion pieces in Newsweek and The Guardian, and has spoken at the WEF in Davos Switzerland, Cannes Lions, eMerge Americas, and Digital Entertainment World. 


Marcus “Bellringer” Bell has marketed and promoted, produced, remixed and written for, mentored and developed some of the world’s superstars and brands. His list of credits include Shelita Burke, Nicki Minaj, Snoop Dogg, Timbaland, Gala, Hadise, Park Jung-Ah, Amitabh Bachchan, Sony Music, HBO, Netflix, Showtime, Discovery Network, Amazon, Warner Brothers, Arista Records, EMI and Universal Music to name a few. He has also created music for worldwide brands such as McDonalds and General Mills.Marcus Bell, the entrepreneur, is the CEO of Bellringer Productions LLC, a music sync licensing and production company that operates a catalogue of over 11,000 songs and over 600 recording artists. Bell published an Amazon #1 best selling book titled “Bellringer Branding Bible: The 5 Musician Branding Principles for Singers, Rappers, DJs, Music Producers, Composers, Writers, and Recording Artists.” Global superstar Beyonce performed to one of the songs produced by Bellringer on her “On the Run II Tour” co-headlined with husband Jay-Z. Recently, one of the songs he produced for a commercial went viral on Tik Tok and has reached over 1 Billion streams across platforms. Beginnings The son of national tennis champion Carolyn Williams Bell and entrepreneur father, Harvey Lee Bell Jr., Marcus Bell was born into an environment of African-American excellence and creativity in Norfolk, Virginia. With a love for the arts fueled by the support of his parents, he started playing piano and studying music when he was two years old and started an independent record label at twelve. His teen years were spent studying and developing his craft as he learned to play over twelve instruments and gained mastery in songwriting and producing music. He also learned how to build audiences of fans and supporters at an early age. After high school, he attended Virginia Commonwealth University where he majored in business with a minor in music. He later transferred to the famed Berklee College of Music in Boston where he graduated with honors.


Jesse Kirshbaum is an American entrepreneur, talent agent, author, executive producer and dealmaker. The multi-hypenate creative businessman has made his career focused on the epicenter of entertainment, technology and brand marketing. He started his career finding and developing talent and from there has extensive experience securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. In the same way he is known for helping to break artists, he now focuses on building robust strategies and campaigns for big & emerging brands that wish to break into the mainstream zeitgeist. He is known as one of the top deal makers and thought leaders in the music, tech and brand intersection. He writes and curates Beats + Bytes, an nfluential weekly newsletters in entertainment and the biggest music newsletter on LinkedIn. His writing is published all across the web and Jesse has regular featured appearances on platforms such as Cheddar, Yahoo Finance, NASDAQ and a regular guest on the podcast circuit. In 2021, Kirshbaum was hired as the CMO of Dreamstage, a revolutionary music livestreaming company which sold this year to the French company Deezer. He currently resides in Miami and is back as the CEO of Nue Agency as well as teaching a class at American University Kogod School of Business called The Streaming Revolution.