
The AI Brand & Consumer Experience:
Design - Media
Wednesday, April 15th, 2026
3– 3:50 PM Eastern Time Zone
Session II: A Virtual Event
Predictive Intelligence and the Consumer-Brand Relationship – Increasing Loyalty and Trust
After “Product Category Leadership,” the future of brand strength relies chiefly on the relationship with the consumer, exemplified by loyalty and trust. And in no small measure, the power of AI is responsible for “identifying, learning and providing” the vital “Human-Like Data” and “Human-Like-Service” necessary to fulfill that mission. It is about a “Personalized, Empathetic and Intelligent Connection. A customer is only loyal to the degree that she/he is catered to and provided for. In a world of “Customer-Centered Predictive Intelligence,” that mission be fulfilled and understood.
Speakers:
Jason Henderson, Esq., Media and IP Licensing, JWL International, Moderator
Josh Okun, Chief Innovation Officer, Gravity Global
Charles Adelman, CEO, XRDNA
Vince Lynch, CEO, IV.AI
Silke Meixner,
Digital Customer Experience Strategy, ZS Associates
Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.
Vince Lynch is the CEO of IV.AI and serves on the board for The World Ethical Data Forum. Over his 12-year career in the AI space, and work with IV.AI he has helped create scalable AI products with Netflix, Uber, Samsung, Disney, Walmart, Capital One, Estée Lauder, among many other businesses, and was named in the UN’s AI 100 for his work on disinformation and misinformation. Lynch was the host of The AI Review and has been featured in numerous publications, including Wired, The Washington Post, NYT, CNBC, CNN, and BBC, discussing the value of NLP, LLMs, and the structures we can build to balance bias with generative model performance.
Charles Adelman, CEO, XRDNA : As the CEO and Head of Technology at XRDNA, Charles lead's a company focused on developing cutting-edge solutions in spatial computing, gaming, and advanced platforms for the public sector. He is a cross-disciplinary technologist with deep expertise in media, marketing, business, and defense, known for creating and executing innovative strategies across AR, patent development, OTT and content delivery networks, AdTech, UI/UX design, and ERP/CRM platforms. His mission is to empower and inspire people to connect, create, and collaborate within immersive, interactive environments using the latest technologies. He holds multiple patents, including those for elastic vector addressing networks, zero-trust security protocols, and "JARVIS"-like nested data and content panels/containers, which are foundational for the future of AR/XR. Passionate about bridging the gap between human potential and technological capability, He has led and supported projects across media, entertainment, non-profit, and public sectors.
Josh Okun, Chief Innovation Officer at Gravity Global, is a futurist and innovator. He connects the dots between brand, media, creative and digital. Josh has been at the forefront of the digital community throughout his career, defining the future of always-on marketing, interface design, e-commerce solutions, mobile development and social media. Josh has helped a myriad of Fortune 500 brands to receive honors from the Effies, One Show, Communication Arts, The Webby’s, Adobe, AIGA, OMMA and AAF. He has served on the boards of AAF, Houston, MAGNET Global Agency Network, and the iMedia Data Driven Creativity Conference. He collaborates regularly on cross-genre creative projects, most recently developing The Houston Flood Museum, a digital installation and story archive, with his wife and creative partner.
Jason Henderson, Esq. is a corporate and transactional attorney who has over twenty years of experience with complex transactions in media and IP licensing and distribution, product counsel and service agreements between Fortune 500 companies. A Certified Information Privacy Professional (CIPP/US), Mr. Henderson has written and spoken extensively on technology and media personalization, and is listed as the inventor in a patent on machine learning and deep metadata search. He co-founded Castle Bridge Media, which publishes the popular Castle of Horror Anthology series, and his books 18 Miles from Town, Surf Mystic and his middle grade series Young Captain Nemo and Alex Van Helsing have been optioned for film. He is the author of the books California Tiki: A History of Polynesian Idols, Pineapple Cocktails and Coconut Palm Trees and Hollywood Tiki: Film in the Era of the Pineapple Cocktail. Jason can be reached at JDH@jwlinternational.com
