Boo Wong, Global Director of Emerging Technology, The Mill: As Global Director of Emerging Technology, Boo Wong leads transformation, strategy and advancement for new business initiatives through creative technology for The Mill, the largest commercial production, post and technology studio serving the advertising industry today. Boo prides herself on identifying trends and translating market needs into solutions and company-wide technology initiatives, including the development of new pipelines for AR, VR, game engine development, virtual characters, virtual production, real-time VFX, volume and motion capture. Through The Mill, she heads up global teams engaged in development and delivery of the next generation of award-winning content, products, user experiences, and workflows for the most prominent brands and companies in the world. Boo has been a pioneer and leader throughout the digital and technological evolution of advertising, film, and TV. Prior to joining The Mill, she served as Head of Computer Graphics at Curious Pictures before holding the position of Head of Production at Psyop. She is a frequent speaker and contributor to industry publications on the topics of innovation, creativity, technology, VR/AR/MR/XR and the future of media and marketing. Recent high-profile stories include “Game Engines Emerge as an Effective Tool to Keep Work Going” for Adweek and a thought-leadership piece in Quartz; “VR and AR will expand the limits of human perception”. Boo has also participated as a juror at leading industry festivals including Prix Ars Electronica, Siggraph, Brand Film Festival, AICP Next Awards and the Producers Guild of America’s Inaugural Innovation Award. Her work has earned accolades from a variety of awards, including Cannes Lions, Webbys and Emmy Awards and she personally received the Advanced Imaging Society’s Distinguished Leadership Award in 2019.

Sol Rogers is the CEO and Founder of REWIND, an immersive content studio that fuses bleeding-edge technology with award-winning creative storytelling. Sol is also Chairman of Immerse UK, the first nation-wide network for immersive companies and Chairman of BAFTA's Immersive Entertainment Advisory Group. Sol's leadership of REWIND and his respected position within the industry sees him regularly speaking at international events and quoted in the media. Prior to founding REWIND, Sol was a senior university lecturer for 15 years in digital animation, VFX, and emerging technology. Teaching over 1,300 students, writing four degrees, two masters, and supervising PHDs during his tenure

Brett Leonard is considered one of Hollywood’s most innovative film directors, and is known as one of the entertainment industry’s top digital-media visionaries. Mr. Leonard has recently been named by The Producers Guild of America, in association with Variety Magazine, as one of its “Digital 25”, recognizing the twenty five leading visionaries, innovators and producers who have made significant contributions to the advancement of storytelling through digital media. The Guild’s 4,500 members, including producers of film, television and new media, along with a distinguished Digital 25 Advisory Board, voted Mr. Leonard for this honor. Other recipients include directors James Cameron and Ridley Scott. (see Variety Magazine spread announcing the winners at the end of this document). Mr. Leonard became a globally-recognized pioneer of digital filmmaking when he directed and co-wrote the hit motion picture Lawnmower Man, starring Pierce Brosnan and Jeff Fahey. The film is considered a cult classic, way ahead of its time in the use of groundbreaking computer graphics, and the portrayal of a networked data culture. Lawnmower Man is one of the true progenitors of the “cyber genre” and was the number one commercially successful independent film of 1992, costing under $6 million and earning over $200 million worldwide. Mr. Leonard was a key participant of the Sony 2000 think tank, a small group of media visionaries assembled to discuss the future of media by the top brass of the Sony corporation. He directed Peter Gabriel’s Kiss That Frog, the first HD all computer graphic music video/ride film. Kiss That Frog toured the world as wildly popular theme park attraction, and won Mr. Leonard a 1994 MTV Music Video Award. In 1994 Mr. Leonard co-founded L-Squared Entertainment, a company that became known as a leader in next- generation digital production techniques for the new era of 3D stereoscopic filmmaking. During this time, Mr. Leonard continued to push the envelope in his feature film work, establishing himself as a pioneer of digital visual effects and cutting-edge independent film, and 3D production. He first stepped into the third dimension with his IMAX 3D work, and directed T-Rex: Back To The Cretaceous in IMAX 3D, which was the No.#1 hit 3D movie in history for over ten years, having grossed over $100 million worldwide on IMAX screens alone. It was also the first 3D film to use photo-realistic computer graphics and stereoscopic compositing; techniques that led to the innovations of current 3D film spectaculars such as James Cameron’s Avatar. He then went on to direct Anthony Hopkins in the IMAX 3D spectacular The Magic Box. Mr. Leonard is also known for having a keen eye for new talent, both in front of and behind the camera. He was instrumental in bringing Russell Crowe to American film audiences, giving Russell his first lead in a Hollywood film, Virtuosity, starring Denzel Washington and directed by Mr. Leonard. He did the same for Alicia Silverstone in his film for Tri-Star, Hideaway, and started Rachel Taylor’s career (Transformers, American Horror Story) in his film for Marvel Studios, Man-Thing. Television star, Alex O’Loughlin (lead in the smash-hit series Hawaii Five-O), was given his first break by Brett, and first appeared in Mr. Leonard’s films, Man-Thing and Feed. Mr. Leonard has also been instrumental in dozens of careers behind the camera – Some of the most notable are production designer, Alex McDowell (Minority Report, The Terminal, Watchmen) who’s first feature was Lawnmower Man, and director of photography Russell Carpenter, who went on to win the Academy Award for Titanic. Literally hundreds of computer graphic animators and 3D innovators who are now in the top ranks all got their start on Mr. Leonard’s groundbreaking films. Mr. Leonard is again pioneering new media forms with a musically driven feature film concept for the Internet called PopFictionLife – Believing that new content distribution platforms need their own creative “genres”, Mr. Leonard and his team have focused on creating projects in a style designed specifically for “personal screens” (iPhone, iPad, etc.). PopFictionLife is an Internet movie concept where a music-driven story is told in 5min “Frags” that connect together to form a full-length feature film. A FragFilm is not a typical web series – it delivers the “movie” experience in a form parsed for the short attention spans of the YouTube generation, designed for easy viewing and downloading on the Internet and mobile platforms. FragFilms of the PopFictionLife genre revolve around the actual lives of developing or established music artists, fictionalized in fun and creative ways to have the dramatic impact of a Hollywood movie. This presents the artist and their music in an entertaining and compelling context beyond “reality”, with the style and high production values audiences expect from feature films and television. Mr. Leonard has produced and directed the first two FragFilms of the PopFictionLife concept, entitled Feel (for Hollywood Records/Disney), and The Other Country (for PFL Transmedia), both of which have been distributed world- wide through the Internet.