Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 21st, 2026

Noon – 12:50 PM Eastern Time Zone

Session II: A Virtual Event

The Creativity Pipeline: AI Ideation · Visualization · Storyboards · Plot Structure

Every great film, novel, screenplay and creative project begins the same way — with an idea that needs to become something real. The journey from first spark to finished structure has always been the most challenging and most solitary part of the creative process. Until now. Artificial intelligence has fundamentally transformed the creative pipeline — from the earliest stages of ideation and concept development through visualization, storyboarding and plot structure — giving writers, filmmakers and storytellers a collaborative intelligence that never sleeps, never runs out of ideas and never stops pushing the work forward. In this session we map the complete AI-powered creative pipeline, demo the tools that are making it real and hear from the practitioners who are using it to produce work faster, bolder and more ambitiously than ever before.

Speakers:
Russell Palmer, CEO & Co-Founder, CyberFilm AI, Saga
Matt Pfeffer, Executive Producer and President, Ritual Labs
Albert Thompson, Co-Founder, Director, Brand Strategy, Transient Identiti
Alex Gocke, Vice President, Sales, Largo
Orlando Wood,  founder, Koobriklabs 
Annie Hanlon,  Co-Founder / Partner, Playbook PLBK, Moderator

  • Slide title

    Annie Hanlon

    Button
  • Slide title

    Albert Thompson

    Button
  • Slide title

    Russell Palmer

    Button

Orlando Wood, founder, Koobriklabs: Founded by award-winning filmmaker and producer Orlando Wood, KoobrikLabs is a Warner Bros Accelerator company that exists to give creative companies technology that understands their world. KoobrikLabs specializes in activating unique, creative datasets with AI for companies like A24, HBO, and Warner Bros Discovery. Orlando is a veteran of Wieden+Kennedy, Fallon, and Biscuit Filmworks and has won the AICP award for Best International Film as well as multiple Cannes Lions, Clios, and D&AD Pencils. His investigative journalism work has won the Tribeca Film Festival Special Jury Prize and the DuPont Columbia Award for Broadcast Journalism. Additionally, he’s served as Development and Executive Producer on films like The Penguin Lessons (Lionsgate), Welcome to the Punch (Scott Free) and Military Wives (Lionsgate).  Orlando is passionate about ensuring creative companies remain competitive against the tidal wave of tech companies disenfranchising creatives. His podcast Has over 330k subscribers and is in top 50 of Business podcasts.  KoobrikLabs empowers creative companies with AI in safe, scalable ways to prepare them for the future.


Matt Pfeffer, Executive Producer & Partner of Ritual / Ritual Labs: Matt Pfeffer is an award-winning producer with more than 16 years of experience working at the intersection of entertainment, culture, and branded storytelling. He serves as Executive Producer and Partner at Ritual, the production studio within Summit House’s portfolio of creative agencies, where he leads creative and production teams uniting filmmakers, creators, and brands to produce culturally resonant entertainment that forges authentic audience connections. From anthem films and docu-style storytelling to athlete-driven campaigns and cinematic brand worlds, Ritual crafts emotionally driven stories designed to inspire and endure. The studio’s work includes collaborations with Dick’s Sporting Goods, the Arizona Cardinals, Church’s Chicken, and the LA Rams, and has earned top industry honors including Sundance Grand Jury and Audience Awards, SXSW recognition, and Clio Awards.


Albert Thompson,  Managing Director, Digital Innovation, Walton Isaacson: While carrying the “ethos” of a Marketing Technologist, as the Managing Director, Digital Innovation at Walton Isaacson Albert Thompson has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over that past 20+ years his cross-cultural communications experience ranges from African American, Hispanic, LGBTQ, AAPI, Arab American, South Asian, Boomers, Millennials, Urban, GM to International. His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Toyota, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts. Prior to Walton Isaacson he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies. Albert continues to guide early stages companies on a series of topics related to Market Positioning, Go-to Market Strategy, Brand Identity, Consumer Psychology, and Growth Marketing. As a product and business advisor to Ai powered technologies such as Cache.ai, SCOUT.io, and Brand MentalityTM he serves as a Marketing Technologist to help organizations visualize and "operationalize" the use of their platforms.


Russell Palmer is the CEO & Co-Founder of CyberFilm AI, building SAGA - the first app for screenwriters and filmmakers powered by Generative AI. He founded the company in 2021 with his brother Andrew, who is an Assistant Director on Hollywood productions, and an indie writer / director / producer. Their software, SAGA, combines Hollywood expertise with cutting-edge technology. This integration places powerful filmmaking tools directly into the hands of storytellers, empowering them to create high-quality films. It offers comprehensive script writing assistance and storyboard creation, acting as the perfect "script doctor" and writing companion. Stewart Lyons, Producer of Breaking Bad and Better Call Saul, gives SAGA a rave review, stating, “It asks the questions you need the answers for,” while Rhys Ryan, CEO of Ekkobar and Co-Creator of Scenechronize, praises it as a "great writing partner" that helps users build compelling stories collaboratively.


Annie Hanlon is an accomplished entertainment executive and award-winning producer with expertise spanning advertising and commercials, immersive and virtual production, traditional film and series, emerging technology, and documentaries. A lifelong cinephile working at the intersection of storytelling and technology, she is recognized for her impact at Netflix, Lytro, and Here Be Dragons and for setting new standards in the creative use of technology in entertainment. As Co-founder of PLAYBOOK PLBK, Annie takes a forward-thinking approach to elevating and reshaping storytelling across all sectors using AI, real-time, virtual production, and advanced technology. She is a sought-after industry speaker (NAB, CES, U.S. Space & Rocket Center, LG Nova Innovation Festival, PI Apparel, among many others) and a member of VES, the Academy of Television Arts & Sciences, and a board member of the Infinity Festival. A 2024 graduate of Space Camp (Huntsville, AL), Annie has served as an instructor for graduate students at Boston University and has mentored filmmakers at Meta as well as students at the USC School of Cinematic Arts.