Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 22nd, 2025

3– 3:50 PM Eastern Time Zone

Session II: A Virtual Event

Agentic Commerce: Integrating AI into Multiplatform Shopping and Transactions

The "Power of Compute" is coming of age. Agentic AI may have only made its way into the “Technology Lexicon” in the past six months, but the reality of Agentic AI may find its way into daily use with even greater speed. By integrating AI into multiplatform shopping and transactions, AI-powered payment processing plus a personalization and customer experience, may well produce a world of near frictionless commerce, or at least a wildly improved customer experience. The essential ingredient critical to its success, is privacy, security and the customer/brand relationship built on a foundation of “Trust and Loyalty.” the customer/brand relationship built on a foundation of “Trust and Loyalty.” 

Speakers:

Michael Olaye, EVP, Managing Director, Huge

Michael Stitch, Partner, CourtAvenue

Sarah Buckler, Chief Executive Officer, Tangible, Moderator

Additional speaker to be announced

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    Michael Olaye

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    Sarah Buckler

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    Michael Stitch

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Michael Olaye, EVP, Managing Director, Huge: With an illustrious career spanning over 25 years in the digital industry, Michael has seamlessly intertwined technology, creativity, growth, and product development to establish his distinguished reputation. Currently holding the position of Senior Vice President and Managing Director for Strategy and Innovation at R/GA, he brings forth his exceptional expertise and visionary leadership. He works with industry-leading organizations, creating products and services powered by automation within Health, automotive, travel, and finance. Michael has held a variety of C-suite roles that give him a unique insight into how technology turns organizations on or off, from being the CEO of ad agency Dare, where he was responsible for repositioning the agency as an experience-driven digital company - and as Group Chief Technology officer at Oliver Agency and Head of Technology & Innovation at Havas London. Between 2001 and 2010, Olaye worked at digital creative agency U-Dox, where he was a founding member and head of digital and served clients including Adidas, Nickelodeon, and EMI. Earlier in his career, Olaye worked as a software engineer and flash animator. Olaye studied Electrical Engineering at the London Metropolitan University. Michael's outstanding contributions have garnered widespread acclaim, reflected in his receipt of numerous prestigious accolades, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios.


Michael Stitch, Partner, CourtAvenue: For more than 25 years Michael and his teams have helped executives understand and capitalize on innovation. Michael currently serves as Partner at CourtAvenue, overseeing Clients and Capabilities. CourtAvenue is AdWeek’s Fastest Growing Agency in the US, 2021-2024, and helps clients with corporate reinvention. Michael works closely with clients such as Kia, Epson, General Mills, US Air Force, Dell and Elanco to understand their latest marketing challenges, and develops custom solutions to address them. He is also an advisor, board member and investor in various startups. Prior to joining CA in 2020, Michael served as the WPP Global Client Leader for Dell Technologies, and as Chief Business Officer for VML. In these roles, Michael worked closely with C-Suite clients across all aspects of marketing: brand, media, commerce, loyalty, martech, data and organizational design. Before that he served as Chief Executive Officer and Chief Innovation Officer for Rockfish, where he helped structure and scale it into one of the largest digital agencies in the US. During that time, he grew and created new capabilities for some of the world’s most forward-thinking companies, including Ford, Walmart, Mars, Johnson & Johnson, Unilever and Sam’s Club. Prior to Rockfish, Michael served in senior marketing, strategy and venture capital roles for Bridge Worldwide (now WundermanThompson), Texas Instruments, McKinsey and Dell. In the high-tech industry, Michael helped launch the first $999 multimedia PC, the Windows 2000 desktop for Dell, the integrated xDSL/802.11n/VoIP broadband gateway, and multiple consumer web and mobile innovations. Michael serves as a frequent speaker and writer on a variety of digital marketing topics, including marketing frameworks, ecommerce, AI, search, analytics, Customer experiences, and startups. He was recognized as a Cincinnati Marketing Legend by the American Marketing Association, and the COO winner of the C-suite Awards by the Cincinnati Business Courier. Michael is a happy husband and father of four, an adviser to Fortune 50's and startups alike, and loves to play guitar in rock cover bands and at church on Sundays.