
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 22nd, 2025
1– 1:50 PM Eastern Time Zone
Session II: A Virtual Event
Hal 9000 Meets Hollywood – AI Agents, Training & Virtual Production: The Worst-Case Scenario
First, let’s peek into an “Upside Down” scenario where Hollywood innovates an “AI to Human Collaboration.” Imagine the obvious and immensely popular creation of “Hollywood Companion AIs”—24/7 “Characters and Personalities” fully engaging with humans. What could possibly go wrong? From deepfake scandals and privacy nightmares to “Human-Machine Dependency,” this seemingly benign innovation is stockpiled with legal landmines and entertainment chaos, a chilling echo of the HAL 9000 sabotage in 2001: A Space Odyssey. Take Two: What happens when AI agents, trained on biased or flawed data, go rogue in virtual production pipelines? Picture a runaway AI subtly altering a complex feature story arc, inflating the project’s budget by 20%—and that’s just the start of a cascading problem cycle. In the not-so-distant future, a powerful AI could emerge as an “Executive Level Production Sledgehammer,” overriding creative decisions, rewriting scripts with unintended biases, or sabotaging productions with corrupted virtual sets. In this session, just for a moment, we’re putting on the brakes to the acceleration of “Cinematic AI.”
Speakers:
Steve Masur, Partner, Raines Feldman Littrell LLP, Moderator
Dan Neely, Co-Founder and CEO, Vermillio
Kirthiga Reddy, Co-founder & CEO, Virtualness
Meeka Bondy, Senior Counsel, Technology Transactions & Privacy Group and Co-Chair, Film and TV Group, Perkins Coie LLP
Tommy Petrov, Co-founder & CEO, CopySight AI
Tommy Petrov, a Tech Creative Director and artist, was born in Crimea, Ukraine. He has a rich educational background thanks to multiple scholarships that enabled him to study in Israel. He holds Fine and Applied Arts degrees from the Ukrainian Academy of Printing and a BA in Visual Communication from the Holon Institute of Technology. Artem’s career journey includes building his own successful communication agency, servicing accounts of Fortune 500 clients, and serving as Creative Director at Snap Inc, where he played a crucial role in launching the Spectacles AR glasses for Creators. He later joined Meta as a Tech Creative Director, building experiences and products for Mixed Reality, further expanding his expertise in the tech industry. He founded and led an AdTech business for a decade, collaborating with names like Disney and L'Oreal and launching products that led to multimillion-dollar exits. Made an exit in his first business and moved to the US! Artem was the CPO and co-founder of GetGen.ai, a platform that offers seamless and secure access to Generative AI models for enterprise clients. He is currently Co-founder and CEO at CopySight AI. CopySight AI’s Mission: to revolutionize the IP review process for AI-generated content, clearing the way for creativity. The company builds IP scoring models for AI-generated content and develops a service for licensing AI-generated content for commercial use. "
Dan Neely, Co-Founder and CEO of Vermillio: With Vermillio, artists, actors, musicians, studios, and more can track and authenticate the use of their IP — including their likenesses — in generative AI content, enabling fair credit and compensation for their work and control of how it is used by others. Vermillio recently announced a first-of-its-kind partnership with talent agency WME to protect clients from IP theft and give them the opportunity to monetize their image and likeness by securely licensing their data. Alongside Sony and Legacy Recordings, Vermillio collaborated with The Orb and David Gilmour of Pink Floyd to develop a project where fans “remixed” their album and created original artwork. They also launched a Spider-Verse engine with Sony where fans created their own unique digital version of themselves in the animation style of the Spider-Verse artists. Vermillio’s Authenticated AI opens doors for creators to offer fans opportunities to safely engage with their IP in new and immersive ways. Before Vermillio, Dan Neely founded and served as the CEO of Networked Insights, a machine learning software company that was backed by Goldman Sachs and acquired in 2017. He has spent the better part of the last two decades building companies that use technology to disrupt the status quo, including Scient, a former internet-based consulting company, and Deloitte’s E-surance, the first online insurance company.
Kirthiga Reddy brings over twenty years of experience leading technology-driven transformations to her role as Co-founder & CEO, Virtualness. She is Founding Investment Partner of F7 seed fund. She serves on the Board of Directors for WeWork and Pear. Previously, she was the first female Investing Partner at SoftBank Investment Advisers (SBIA), manager of the $100B+ SoftBank Vision Fund. At SBIA, Kirthiga focused on frontier, enterprise and health tech investments and managed a portfolio of $5B+. She served on the Board of Directors for Collective Health and Fungible. She also served on the Investment Committee for Emerge, global accelerator for brilliant companies led by underrepresented founders. Prior to SBIA, she was Managing Director, Facebook India and South Asia for over six years, starting as their first employee in India. Her subsequent experiences at Facebook focused on emerging and high-growth markets including Mexico, Brazil, Indonesia, South Africa and the Middle East. She has also served as Chair, Stanford Business School Management Board. Kirthiga holds an MBA from Stanford University, where she graduated with highest honors as an Arjay Miller Scholar, an M.S. in Computer Engineering from Syracuse University and a B.E. in Computer Science from Marathwada University, India. She has been recognized as Fortune India’s “Most Powerful Women” and as Fast Company’s “Most Creative People in Business” among other recognitions.
Steven Masur, Partner, Raines Feldman Littrell LLP: Steven Masur has over 25 years of experience advising emerging and established businesses on new opportunities and business challenges. He focuses his practice on corporate finance, M&A, intellectual property, entertainment, emerging businesses and strategic guidance. Steve has extensive experience in angel and venture capital finance, mergers and acquisitions, joint ventures and cross-border transactions in Europe and Asia. He is passionate about helping new businesses plan a path to success, and helping older businesses bridge the gap to new markets. Steve brings a unique mix of legal, business, and strategic experience to bear on client matters. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped emerging businesses in a wide variety of sectors, and is especially knowledgeable in media, entertainment, advertising, consumer products, food and technology, including mobile, games, digital music, social media, augmented and virtual reality, software and hardware. Steve has been recognized as a “Rising Star” and a “Super Lawyer” by Super Lawyers. He serves on a variety of corporate and nonprofit boards and industry associations, and lectures and writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.