
Digital Hollywood: The AI & Entertainment Summit
Tuesday, July 22nd, 2025
2– 2:50 PM Eastern Time Zone
Session III: A Virtual Event
The Hollywood Programming Rulebook: More Social-Media – More Podcasting & More Video
Hollywood’s playbook is getting a radical rewrite, and entertainment executives are at the helm of this seismic shift. Say goodbye to the old rules—this is about amplifying social media, podcasting, and video to dominate the digital landscape. Imagine social platforms driving blockbuster buzz, podcasts spinning narratives that hook global audiences, and video content redefining engagement with raw, real-time impact. It’s a high-octane remix of storytelling, where viral moments, immersive audio, and visual innovation collide to capture attention like never before. We’re unpacking the strategies that fuel this new era, from leveraging TikTok trends to crafting chart-topping podcasts and video-first campaigns that break the mold. Join us to master the rulebook, ignite bold ideas, and toast to Hollywood’s next chapter—because in this game, more is more, and the spotlight’s yours to steal.
Speakers:
Yasmin Ward, Creative Executive, Wondery
Brady Sadler, Strategic Catalyst: Brand, Content & Partnership Strategy
Rob Sheard, Media Executive, Sheard Media
Kelly Garner, CEO, Treefort Media, Moderator
Yasmin Ward is a writer and producer at Wondery where she leads the acclaimed true crime podcast Killer Psyche. As a seasoned television writer and producer, she has worked on notable shows including Cold Case Files, Married At First Sight, and Accident, Suicide, Murder, while developing content for major networks like Oxygen, A&E, Discovery and BET. Ward's storytelling expertise extends beyond crime and television into young adult fiction, where she has earned recognition with a Top Ten Reluctant Readers Award from the American Library Association. Her versatile writing talents allow her to craft compelling narratives across multiple platforms, from true crime podcasts to television dramas and young adult literature.
Brady Sadler, Strategic Catalyst: Brand, Content & Partnership Strategy: Brady Sadler is the founder of The Afternoon Shift, a platform helping mid-career leaders in marketing, media, and creative industries navigate what’s next. He also works as a consultant to brands, agencies, and media companies, advising on content strategy, business growth, and creator partnerships. Previously, Brady co-founded and led Double Elvis, the award-winning podcast studio behind hit series like DISGRACELAND, Dead and Gone, and Dear Young Rocker. Before that, he spent over a decade in the agency world, providing strategy and marketing support for top brands in entertainment, gaming, consumer goods, healthcare, and technology. During that time, he also launched one of the first-ever music-focused influencer marketing platforms, facilitating over 100 partnerships between artists and brands. Brady is also the author of Collaboration is King, a guide to building marketing partnerships.
Rob Sheard, Media Executive, Sheard Media : Rob runs Sheard Media, creating and producing original IP for film, TV, podcasts, and brands including Fanatics, Flagship Pioneering, Spotify and La Quercia. His film Fries: The Movie, made with Malcolm Gladwell, premiered at Tribeca and is now streaming on Peacock. As SVP of Development and Marketing at Zero Point Zero Production, he led the development and monetization of award-winning projects including The Mind of a Chef and Wasted! The Story of Food Waste, both with Anthony Bourdain, as well as the multimedia outdoor lifestyle brand MeatEater with Steven Rinella. Before that, he spent a decade launching Breville in North America, where he built one of the first branded YouTube channels in 2006, produced hundreds of videos, and collaborated on Fat, Sick & Nearly Dead, Netflix’s most-streamed film at the time. His work has earned Emmys, James Beard Awards, Cannes Lions, and Webbys.
Kelly Garner, CEO, Treefort Media: Kelly Garner is the Founder and CEO of Treefort.fm, an LA based media company specializing in premium audio that leverages the latest in technology and pushes the boundaries of traditional storytelling. Since launching in 2018, Treefort has partnered with some of the biggest players in the audio space including Audible, Spotify, iHeartMedia and Amazon’s Wondery; and In 2023, Garner was named among the 40 Most Powerful People in Podcasting by The Hollywood Reporter. Treefort’s slate of nearly 50 shows range from nonfiction to audio-drama, including the hit podcast, Moriarty, which won Best Scripted Fiction at Banff; and Killing Hollywood: The Cotton Club Murder, which won a Webby for Best Scripted Fiction. Other notable Treefort podcasts include the weekly series’ Killer Psyche with Candice DeLong, Paul Giamatti’s Chinwag, which he hosts alongside Stephen Asma; as well as the investigative series Collapse: Disaster in Surfside with the Miami Herald’s Pulitzer Prize winning team. In late 2024, Treefort launched the revolutionary mobile app and B2B platform Storyrabbit AI - inspired by the idea that incredible stories are hidden all around us, everywhere. Storyrabbit helps decode these stories through the power of human voice and premium storytelling.