Digital Hollywood: The AI & Entertainment Summit

Tuesday, July 22nd, 2025

2– 2:50 PM Eastern Time Zone

Session IV: A Virtual Event

AI & the Law: A “Deep Dive” - Fair Use, Copyright and the Doctrine of Innovation

Even with the successful resolution of the Entertainment industry “Guilds” strike of 2023, there remains an ongoing fear that "artificial intelligence poses an existential threat to creative professions." The core AI issue sparking debate in Hollywood is not only based on compensation, data training and ownership but the creative control of the ultimate production itself. Additionally, “Deep Fake” technology has raised concern about potential harmful uses, such as political disinformation, revenge porn, and misuse of intellectual property. At the same time, many “creatives” tout the game changing benefits and innovation this technology can bring to artistic and other endeavors, such as educational opportunities, enhanced freedom of expression and reduced barriers to entry. This panel will discuss these competing concerns and whether existing legal frameworks, such as right of publicity, copyright, and existing regulations, are sufficient to address this powerful technology.

Speakers:

Zachary St. Martin, Head of US Commercial & IP Legal, TikTok & ByteDance
Rob Rosenberg, principal, Telluride Legal Strategies; former EVP & General Counsel, Showtime Networks
Ian C. Ballon,  Co-Chair, Global Intellectual Property & Technology Practice, Greenberg Traurig LLP, Moderator

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    Zachary St. Martin

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    Rob Rosenberg

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    Ian Ballon

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Zachary St. Martin is the Head of the US Commercial and Intellectual Property Legal team for ByteDance, supporting TikTok and other ByteDance products and services, such as Pico, CapCut, and Lemon8. He manages a team of business and legal affairs counsel who handle ByteDance’s legal commercial activity with US and global scope in content, distribution, product partnerships, marketing, corporate and functional services; and subject matter function in intellectual property managing ByteDance’s copyright, trademark, anti-counterfeiting, brand management, and identity legal functions. He is a member of the ByteDance Americas legal leadership team. Practicing law for 22 years, Zach has extensive in house legal experience in media and content, intellectual property, product counseling, and privacy and has advised large, medium and startup stage tech, media and ad tech companies. In addition to ByteDance, Zach has worked for MySpace (social networking); Sony Pictures (global media networks & global content distribution); Fox Interactive Media (digital services); 8i (AR & VR production and tech startup where he was general counsel); and Viant Technology (Ad Tech/DSP/DMP). Zach spent the first five years of his career in Latham & Watkins’ Los Angeles office as an associate in the firm’s corporate department. Zach is a native of Houma, Louisiana from the Cajun coast of the Gulf of Mexico, who returns often for visits to New Orleans, where he earned a BSE in biomedical engineering from Tulane’s School of Science & Engineering and a JD (Summa Cum Laude & Order of the Coif) from Tulane Law School. Zach’s non legal interests include photography, travel with his wife, hiking and bike riding, live music, and playing with his Brussels Griffon, Boudreaux.


Robert Rosenberg is an independent legal consultant and principal of Telluride Legal Strategies. He spent 22 years at Showtime Networks in various legal and business roles, most recently as Executive Vice President, General Counsel and Assistant Secretary. He now consults with companies of all sizes on legal and business strategies. Rob is a thought leader, an expert witness, and a problem solver working at the intersection of law, media and technology with a strong interest in solving issues introduced by artificial intelligence in business.


Ian Ballon is an intellectual property and internet litigator who is the Co-Chair of Greenberg Traurig LLP’s Global Intellectual Property & Technology Practice Group. He represents clients in copyright, DMCA, trademark, trade secret, right of publicity, privacy, security, software, database and Internet- and mobile-related disputes and in the defense of data privacy, cybersecurity breach, adtech and behavioral advertising, TCPA and other Internet-related class action suits. Please click
here to view a list of some of his recent cases. Mr. Ballon, who splits his time between the firm's Silicon Valley, L.A., and D.C. offices, is the author of the five-volume legal treatise, E-Commerce and Internet Law: Treatise With Forms 2d Edition (West 2008 & 2022 Cum. Supp., www.ianballon.net) and the earlier first edition, which has been cited in state and federal court opinions. In addition, he serves as the Executive Director of Stanford University Law School’s Center for the Digital Economy. He also chairs PLI's annual Advanced Defending Data Privacy, Cybersecurity Breach and TCPA Class Action Litigation conference. Mr. Ballon previously served as an advisor to ALI’s Intellectual Property: Principles Governing Jurisdiction, Choice of Law, and Judgments in Transactional Disputes (ALI Principles of the Law 2007) and was a member of the consultative group for the Data Privacy Principles of Law project (ALI Principles of the Law Data Privacy, 2020). Mr. Ballon was named the Lawyer of the Year for Information Technology Law in the 2022, 2021, 2020, 2019, 2018, 2016, and 2013 editions of Best Lawyers in America and was recognized as the 2012 New Media Lawyer of the Year by the Century City Bar Association. In 2022, 2021, 2020, 2019, and 2018 he was recognized as one of the Top 1,000 trademark attorneys in the world for his litigation practice by World Trademark Review. In addition, in 2019 he was named one of the top 20 Cybersecurity lawyers in California and in 2018 one of the Top Cybersecurity/Artificial Intelligence lawyers in California by the Los Angeles and San Francisco Daily Journal. He received the “Trailblazer” Award, Intellectual Property, 2017 from The National Law Journal and he has been recognized as a “Groundbreaker” in The Recorder’s 2017 Litigation Departments of the Year Awards for winning a series of TCPA cases. In addition, he was the recipient of the California State Bar Intellectual Property Law section's Vanguard Award for significant contributions to the development of intellectual property law. He is listed in Legal 500 U.S., The Best Lawyers in America (in the areas of information technology and intellectual property) and Chambers and Partners USA Guide in the areas of privacy and data security and information technology. He has been recognized as one of the Top 75 intellectual property litigators in California by the Los Angeles and San Francisco Daily Journal in every year that the list has been published (2009 through 2022). He was also listed in Variety’s “Legal Impact Report: 50 Game-Changing Attorneys” (2012), was recognized as one of the Top 100 lawyers in California by the Los Angeles and San Francisco Daily Journal L.A., as one of the Top 100 lawyers in Los Angeles by the Los Angeles Business Journal and has appeared on both the Northern California and Southern California Super Lawyers lists.