The 21st Century Athlete & Media Super Conference

Friday, July 9th: The Athlete • Media • Performance • Technology

Thursday, July 8th

10 AM - 10:45 AM - The Grand Ballroom, Section A

Session I:

The Athlete as Media Company: From Personality to Direct-to-Fan, Social, Podcasts and the Athlete-Owned Production Company

Session II: - The Grand Ballroom, Section B

Sports & Hollywood: The New Entertainment Economy — Studios, Stars, Streaming & Storytelling

11:00 AM - 11:45 AM - The Grand Ballroom, Section A

Session I:

Sports, Athletes and Brand Identity: Elite Brands, Lifestyles and High-Performance Aesthetic.

Session II: - The Grand Ballroom, Section B

The Athlete as Technology & Wellness Warrior: Full Body Immersion – Devices – Platforms

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Friday, July 9th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Celebrity Luncheon: By Invitation

THE ATHLETE AS ARTIST & ENTREPRENEUR: CREATIVITY - CELEBRITY - LEGACY

The modern athlete is no longer defined by the boundaries of the playing field. Today's sports superstars are becoming filmmakers, musicians, podcasters, producers, investors and entrepreneurs, building creative and commercial empires that extend far beyond their athletic careers. From the basketball court to Hollywood, from the locker room to the recording studio, a new generation of athletes is rewriting the rules of celebrity, ownership and cultural influence. The transformation is extraordinary. Athletes are launching production companies, developing television and film projects, creating global brands and building direct relationships with millions of fans through podcasts, YouTube and social media. They are no longer simply the subjects of sports entertainment. Increasingly, they are its creators, owners and distributors. But the larger story is about legacy. What happens when athletic greatness becomes the foundation for a second extraordinary career? How do athletes translate fame into creative independence, business leadership and lasting cultural significance? And what separates a fleeting celebrity endorsement from an enterprise that can endure for generations?.”

2:00 PM - 2:45 PM - The Grand Ballroom, Section A

Session I:

The Athlete and the Pod: Performance, Voice, Culture and Brand:

Session II: - The Grand Ballroom, Section B

The Sports Intelligence Factory: Video Analytics, Specialized AI Models & the Science of Winning

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3:00 PM - 3:45 PM - The Grand Ballroom, Section A

Session I:

The Superstars Roundtable: Athlete – Culture - Superpower

Session II: - The Grand Ballroom, Section B

Immersive Sports: AI & XR: Fan Engagement & 360 Experience: In-Stadium - Mobile - Games - Spatial/VR - Social Media

4:00 PM - 4:45 PM - The Grand Ballroom, Section A

Session I:

The Athlete as Innovator, Investor, Media & Brand: The Development of Generational Wealth



Session II: - The Grand Ballroom, Section B

Immersive Sports: AI & XR: Fan Engagement & 360 Experience: In-Stadium - Mobile - Games - Spatial/VR - Social Media

Now for the fun stuff. While the sporting event, the superstars and the rivalries may set the table, it’s only the beginning of the athletic feast. It is now time for the tech and the superfan’s imagination to kick in. It’s a whirlwind of sound and fury, from giant video billboards and in–stadium madness, the social media battles of Memes and Real-time madness, to in-home VR and Spatial space tripping, and finally to the betting and loving your favorite homies. It used to be “All About the Game,” which is “Kinda Still True,” but add to that, “It’s all about experiencing my favorite game inside a “Triple Threat” of “The Game, The Sport and The Technology,” not to mention the Nachos and Fries!

5:00 PM -6:30 PM - The Grand Ballroom, Section A

End-of-Day Reception

Friday, July 9th, 7:00 PM The Grand Ballroom

The 21st Century Superstars of Sports

THE VOICE OF SPORTS — THE 2027 HONOREES

An Evening Celebrating the Best in Podcasts, Broadcasting, Commentary & Social Media

The world of sports has a new voice. From legendary broadcasters to breakthrough podcasters, athlete-creators, independent commentators and social media personalities, a new generation is transforming how billions of fans experience sports. Join us for a special evening honoring the pioneers, personalities and innovators redefining sports media. Broadcast live from Las Vegas, this celebration brings together established legends and emerging voices, connecting the stars of sports media with the worldwide audiences who made them famous.

Saturday, July 10th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Celebrity Luncheon: By Invitation

THE GENIUS OF SPORT, INNOVATION & COMPETITON: Leagues • Media • Capital

The world of sports is entering an extraordinary new era of innovation, competition and opportunity. Professional leagues, global media companies, technology innovators and investment giants are reshaping the business of sports, creating new markets, new audiences and entirely new forms of entertainment. From the explosive growth of streaming and international sports franchises to artificial intelligence, immersive technologies and the expanding influence of private capital, the playing field is changing dramatically. The leaders of today's sports industry are no longer simply managing teams, leagues and television networks. They are building global enterprises, investing in breakthrough technologies and reinventing the relationship between athletes, fans and the business of competition. Join the visionaries, executives and entrepreneurs driving this transformation as they explore the next generation of sports innovation, the changing economics of media and the extraordinary opportunities emerging across the worldwide sports economy.

Sunday, July 11th, 12:30 PM The Grand Ballroom

The 21st Century Superstars of Sports

The Farewell Luncheon: By Invitation

THE INTELLIGENCE REVOLUTION IN SPORTS: HUMAN INSTINCT & THE MACHINE

Artificial intelligence is transforming the world of sports, challenging generations of experience, intuition and human judgment. From the clubhouse and coaching staff to the front office and the playing field, powerful predictive systems are changing how teams evaluate talent, develop strategies, prevent injuries and make decisions that can determine championships. But what happens when the algorithms disagree with the instincts of a legendary coach or an All-Star athlete? Can machines recognize the intangible qualities of leadership, courage, teamwork and competitive genius? And who makes the final decision when decades of experience collide with the recommendations of artificial intelligence? Join celebrated athletes, championship coaches, league executives and technology visionaries for a provocative conversation about the future of competition. As the intelligence revolution accelerates, the greatest challenge may not be teaching machines to understand sports, but discovering what human beings know that machines have yet to learn.

Three Days Of the Sport Super Conference - The Complete Schedule

Thursday, July 8th - Click Here • Friday, July 9th - Click Here • Saturday, July 10th - Click Here