May 18-20, 2021

Virtual and Online

Free of Charge to Attendees

Digital Hollywood Agenda

Online/Virtual Digital Hollywood

Tuesday, May 18th, 2021

3:00 PM - 3:45 PM - Eastern Time Zone

All-Digital & Online

Session I:

Hollywood - Celebrity Brand Power and NFT

There is no community of “Creatives,” “Investors,” “Industry Executives,” and “Producers” more ready to explore and respond to the challenge posed by the emergence of NFTs than the Entertainment, Sports, Media and Technology industries. “Hollywood” is a vast community of the most talented and daring, from both the “Creative” and the “Investment/Speculative/Production” side. The Entertainment Community is a reservoir of creative content, from it’s past, its present day production output and always, looking to its future. The arrival of NFT in the greater Entertainment Industries was a welcome explosion waiting to happen.

Anthony Borquez, Advisor/Investor, Tom Brady & Richard Rosenblatt, Autograph.io

Casey McGrath, Kings of Leon NFT, Chief Creative Officer, "Night After Night”

Lesley Silverman, Agent, Digital Assets, United Talent Agency

Joe Silberzweig, Founder, Medium Rare, Rob Gronkowski, NFT

Adam Richman, co-founder, Medium Rare, Rob Gronkowski, NFT

Shara Senderoff, Partner/President, Raised In Space, Moderator

  • Slide title

    Anthony Borquez

    Button
  • Slide title

    Casey McGrath

    Button
  • Slide title

    Lesley Silverman

    Button
  • Slide title

    Shara Senderoff

    Button

Anthony Borquez, Advisor/Investor, Tom Brady & Richard Rosenblatt, Autograph.io: Dr. Anthony Borquez is an expert at building and scaling creative tech businesses. He is the founder of Grab, a leader in augmented and virtual reality. He also founded Blue Label Games, an early leader in mobile game development, later acquired by Konami. Prior to Blue Label, Anthony co-founded Spacient Technologies, a location-based mobile startup acquired by Trimble. Anthony has been teaching at USC for 20+ years. He currently teaches BAEP 465 Digital Playbook for Entrepreneurs: Creating a Tech Startup. Anthony holds a Doctorate, MA, MS and BS all from the University of Southern California.



Shara Senderoff is Partner/President of music/technology investment fund, Raised In Space. Named one of Forbes’ “30 under 30,” Rolling Stone’s “Future 25,” Billboard’s “Women in Music” and Fast Company’s “100 Most Creative People in Business,” Senderoff’s reputation for visionary strategy and foresight both technically and creatively has commanded both attention and praise throughout the entertainment industry. Senderoff co-founded Raised In Space with music industry giants – Zach Katz, Scooter Braun and RippleX – in a mission to raise the value of music through investing in and strategically advising the next generation of transformational tech companies. Senderoff is a leading voice on Clubhouse, with her Music HQ and Raised In Space clubs bringing leaders in the music and tech sectors together to discuss topics including virtual entertainment, music copyrights, creator monetization, music in gaming, the forthcoming proliferation of blockchain, cryptocurrency and NFTs, as well as data science and AdTech—all of which are vital to the growth and sustainability of the music/entertainment ecosystem. Senderoff is the former Vice President of Film and Digital at The Mark Gordon Company and founder of music management and creative engine Something Gold, where she continues to manage music artists and creative talent. After beginning her career in the film and television industry producing content properties alongside mega-producers including Mark Gordon (Grey’s Anatomy, 2012), Scott Rudin (The Social Network) and Kevin Bright (“Friends”), Senderoff founded startup Career Sushi (formerly Intern Sushi), an innovative job platform that hosted tens of thousands of hiring companies and millions of internship and job candidates. Career Sushi’s partnership with the music business gave her a front-row seat as to how technology could help solve challenges in music. Senderoff has been featured in The Wall Street Journal, TIME Magazine, Fortune, TechCrunch, Cosmopolitan Magazine, The Hollywood Reporter, Entrepreneur Magazine, Billboard, Rolling Stone and more. She is a member of the Young Entrepreneur Council, an active speaker and advisor in the tech, film, career and startup communities and was hand selected as a LinkedIn Influencer where she has over 400,000 followers.

 

Lesley Silverman is a Digital Assets agent at leading global talent, entertainment and sports company UTA. Silverman is UTA’s first full-time Digital Assets agent and has helped launch over a dozen non-fungible token (NFT) projects to date. Silverman previously helped launch the Fine Arts Division at UTA, and in her role as a Fine Arts agent, she represented contemporary artists such as Judy Chicago and Ai Weiwei and corporate clients such as Microsoft and Rosewood Hotel Group. She also supported UTA Artist Space, an exhibition venue in Beverly Hills that is committed to showcasing art by globally recognized talent. Prior to joining UTA, Silverman worked as an art attorney at Glaser Weil and as an employment litigator at Littler.

 

Casey McGrath, Chief Creative Officer, "Night After Night”, Kings of Leon NFT: Casey McGrath is an award-winning creative director and filmmaker. As Night After Night s Chief Creative Officer, he currently oversees all work for the agency’s clients with a focus on creating authentic music experiences at the intersection of brands, bands, and consumers. Over the years, Casey has led business-driving creative for a range of clients across spirits, music, and entertainment including being the creative director behind Jameson Irish Whiskey’s Love Thy Neighborhood platform and successful “Meet Me at the Bar” campaign in partnership with Anderson. Paak, Jagermeister’s “Our Stages, Our Stories” campaign in partnership with the National Independent Venue Association, Martell Cognac’s “Make Your Statement” campaign with Quavo, and Avion Tequila’s “Depart. Elevate. Arrive.” campaign featuring 21 Savage, amongst many others. His work has been recognized by the Emmy, Clio, Webby, and Shorty awards, as well as other category-specific awards within the travel and hospitality industries. He was also nominated for a Grammy for co-directing and producing the documentary Talihina Sky: The Story of Kings of Leon. A sought-after expert for his knowledge and expertise in the music industry, Casey has been called “music’s most sought-after matchmaker” by Billboard and is quickly becoming known as a pioneer within the NFT space as the Creative Director behind Kings of Leon’s history-making NFT YOURSELF collection.

 

Joe Silberzweig and Adam Richman, co-founders, Medium Rare, Rob Gronkowski, NFT: Focused at the intersection of Sports & Entertainment, Medium Rare partners with global icons to build entertainment brands. Medium Rare is the creator and producer of global brands including: Shaq’s Fun House, Gronk Beach, Daymond John Presents Black Entrepreneurs Day, Guy Fieri’s Restaurant Reboot, The SHAQ Bowl, The Sports Illustrated Awards, and more. Most recently Medium Rare partnered with Rob Gronkowski to create and execute his record setting NFT and is currently working with iconic professional teams and icons including The Golden State Warriors and The Preakness. Medium Rare was Founded by Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Earlier this year, Joe and Adam were named to the Forbes 30U30 list and named to Pollstar’s Next Gen Impact list.

Share by: