Digital Hollywood: A CES Partner Program
Tuesday, January 5, 2027
10 – 10:40 AM: Aria Resort & Casino, Las Vegas
Session II: East Level 1, Joshua 9
Brand + Network + Agency + Tech = Next Level of Strategic Partnerships
There has always been a touch of magic in the Hollywood to Madison Ave. partnership. But behind the genius of innovation, led by advanced AI, the human touch still rules
Speakers Confirmed
Sarah Iooss, Director, US Agency Sales, Amazon
Nic Paul, Co-Founder & President, Spotter
Evan Giamanco, GSVP Ad Product & Revenue Strategy, Warner Bros. Discovery
Melissa Berger, Chief Solutions Officer, Digitas
Tentative, Paramount Global
Tentative,
WPP Media
Sarah Iooss is the Head of US Agency Development and Twitch at Amazon Ads. She leads the Agency Development team, building partnerships with the Big6 and Independent agencies in the US. She also leads Twitch Advertising — helping customers across industries adapt to more valuable, interactive ad experiences that are tailored to Twitch's passionate and unique community. She brings 25 years of experience in the media, working in Sales leadership and Business Development roles at Mic, Paramount, and A&E across TV, Digital, Mobile, and social.
Nic Paul, President, Spotter: A seasoned media and technology executive with over 18 years of experience in senior leadership roles, Nic joined Spotter in January 2019 as a senior leader and has been a board member since August 2019. He previously served as Senior Vice President at Penske Media Corporation (PMC), responsible for revenue, operations, publishing, and strategy, helping build the company to a $1 billion valuation before he left in 2013. Prior to joining Spotter, Nic had his own consulting and advisory practice, where he worked with media and technology companies in all different stages of their business and growth. Nic was also previously the CEO and founder of Revee, a real-time data and analytics Saas company that was acquired by Outbrain in 2015. Nic then served as Head of Sales and Innovation at Outbrain, Inc.
Melissa Berger, Chief Solutions Officer at Digitas, is a seasoned industry leader with over 20 years of experience in multichannel marketing, CRM, digital strategy, and database marketing. In her role, Melissa leads the scaling of existing products and services while driving the development of new offerings to address client challenges and foster innovation within the Digitas and Publicis Groupe portfolio. Melissa has successfully introduced growth strategies, advocating solutions such as S.W.A.T. (Share Worthy and Trending, Digitas’ marquee social service), Digitas AI, and DEI solutions. She is also an active member of the Digitas Multicultural Center of Excellence, a group of SMEs behind Sephora’s award-winning productions The Beauty of Blackness and The Foundation of Belleza. Prior to this role, Melissa was Digitas’ EVP of Connections Strategy and CRM and loyalty lead, where she successfully built out the agency’s CRM and loyalty practice while cultivating long-standing client relationships and new business wins. Under her leadership, she oversaw the development of the Connect IQ tool, which helps clients to assess the potential revenue opportunities that brands could capture across an optimized networked experience. Recognized as an award-winning thought leader, Melissa has shared her expertise at prestigious industry events such as CES and the Cannes Lions International Festival of Creativity. She co-hosts the popular podcast Spilling the LoyalTea, exploring the convergence of CRM and Commerce. Beyond her professional achievements, Melissa is actively involved in empowering women through her leadership in Women at Digitas and mentoring aspiring women in the marketing field at Duke University.


