January 4, 2023

An In-Person & Online Event

Digital Hollywood at CES Agenda

Registration - CES Website

Digital Hollywood: A CES Partner Program

Wednesday, January 4th, 2023

10 – 10:40 AM: Aria Resort & Casino, Las Vegas

Session II:

XR/AR/Metaverse - Revolutionizing Retail - Consumer Experience

5G is arriving at just the right time for the XR/AR retail and advertising industries. With consumers ready to pounce on every nuance and innovation in communication, the creative community is responding in kind. In the coming year, we hope to see magical results and thumbs-up consumer reviews of their efforts. The world is waiting for XR!

Jenna Seiden, VP, Business Development, Niantic Labs

Emily Wengert, Managing Director, Global ECD, Experiential, Huge

Rahul Sabnis, EVP & Chief Creative Officer, iHeartMedia

Eric Shamlin, EVP Global Head of Entertainment, Media.Monks

Ashley Crowder, co-founder and CEO, VNTANA

Silke Meixner, Digital Customer Experience Strategy, ZS Associates

Bill Newell, CEO, SparX Works Inc., Moderatord

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    Jenna Seiden

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    Emily Wengert

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    Ashley Crowder

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    Eric Shamlin

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    Bill Newell

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    Silke Meixner

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    Rahul Sabnis

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Jenna Seiden currently serves as Vice President of Business Development at Niantic Labs where she leads efforts across IP/Publishing, Mapping, AR, Platform, Hardware, Telco, and other key areas. She began her career in sports marketing at the NBA then went Hollywood serving as both agent and producer in TV until finding her nirvana working in executive roles in video games and AR/VR at CAA, Xbox, Maker Studios, HTC, and Meta. Jenna is an advisor to Emmy-winning interactive studios Arvore, Baobab, and Felix & Paul and co-runs an IoT solutioning company for conservation and sustainability, Zambezi. She is a graduate of the University of Pennsylvania and the Anderson School at UCLA.


Emily Wengert, Managing Director, Global ECD, Experiential, Huge: A 12-year Huge veteran, Emily leads Huge’s experiential practice globally. She specializes in experiential work and tech innovation, merging the physical and digital in physical space. She has touched a variety of sectors, including retail, B2B, publishing, finance, entertainment and CPG. Emily’s emphasis on UX strategy and design pairs her with clients looking for genuine innovation and impeccable execution. Since joining Huge, she has driven customer experience design and digital transformation initiatives across the globe, including for companies such as SK-II, Target, Comcast, Gucci, and Loblaws. She works with bleeding edge technology, including facial recognition, eye tracking, robotics, AR, and computer vision. Emily was named to Adweek’s 2019 Creative 100 list. A frequent speaker on the future of retail and digital business, Emily has spoken at Shop.org, SXSW, ShopTalk and numerous design conferences. She received a BA in English from the College of William and Mary.

Eric Shamlin, SVP of Growth, Media.Monks: Eric Shamlin leads entertainment growth at Media.Monks, where he heads up innovative partnerships with leading technology and entertainment brands. With a broad background in technology, visual effects and entertainment, Shamlin is pioneering the future of entertainment powered by digital, interactive and immersive technologies. Eric Shamlin is a two-time Emmy winner, 12-time Cannes Lion winner and 19-year member of the Television Academy where he holds seats on the Digital Strategy Committee, Interactive Media Peer Group and co-chairs the Experience Design Work Group.


Ashley Crowder, an expert in spatial computing and digital worlds is the Co-Founder and CEO of VNTANA, a first-of-its-kind 3D Infrastructure Platform, trusted by leading apparel companies like VF Corp, Hugo Boss, and Diesel, that makes 3D accessible across all platforms. She has 14 patents on mixed reality technology and is a part of the Khronos Group to create standards in 3D technology. She oversees VNTANA’s partnership with META, to enable brands to create 3D ads on their platform. Ashley regularly shares her insight on the future of immersive technology at prestigious events including SXSW, AWE, TEDx, the World Economic Forum, TechCrunch AR/VR Sessions, LA Games Conference, Retail Innovation Conference, eCommerce Festival, Digital Summit, Montgomery Summit, and more. She graduated from USC with a bachelors and masters in engineering. She leverages her engineering background to guide VNTANA’s overall direction and technology development to shape the future of e-commerce by making it easy to create a 3D version of every product in the world.


Silke Meixner is a Principal for Customer Centric Digital Marketing, with a focus on Cognitive Enterprise Transformation, Digital Marketing Strategy and Digital Business Operations. Silke leads digital Marketing and Brand strategy, growth and innovation work, with direct linkages to Marketing Operations and multi-channel Campaign execution and measurement, as well as end-to-end Customer Experience design. Silke has a strong background in Marketing Effectiveness, Commercial Operating model restructuring, Marketing, Branding CRM and Sales process design, simplification, and cost optimization for global F500 companies. Silke specializes in the approach design and structured delivery of Operating Model changes to drive growth and optimize spend in B2B and B2C settings. Silke has led global client projects in the areas of growth strategy, process design and simplification, Marketing and Sales Operations, and maturity assessments, B2B and B2C segmentation, Go-to-Market and channel, e-commerce Marketing strategy at leading multinational organizations.


Bill Newell, CEO, SparX Works Inc.: As a founding partner of SparX Works Inc., Bill Newell brings more than 18 years of corporate and entrepreneurial experience to the company. Bill has been involved in production and multimedia from its early days and has had key roles in establishing many of the business processes that today are often taken for granted. Bill's areas of expertise include finance, technology, production, and operations. Bill's ability to increase productivity without sacrificing quality has been proven time and time again and is a key asset to the company. A longtime associate of his partner, Sarina Simon, Bill came to North South Studios from the Knowledge Kids Network where he served as Chief Operating Officer for five years. Bill co-founded the Knowledge Kids Network and was instrumental in defining its business objectives, operational processes, and company structure. His thorough planning and oversight launched the KidsEdge websites. This network of award-winning websites contained more than 250 games, thousands of articles, and had the capacity to support 3.5 million users. During his tenure at the Knowledge Kids Network, Bill also executive produced a 12 minute animated movie entitled, DotzWorld, which premiered on the AOL network and featured 25 original characters. Bill's insightful finance skills were invaluable to the company in its negotiations with AOL and other prominent partners. Prior to joining the Knowledge Kids Network, Bill was Vice President of Production for IXL Los Angeles, a NASDAQ listed Internet services company with more than $12 million in yearly revenue in the Los Angeles office alone. As VP of Production, Bill oversaw all aspects of production and provided sales support for IXL's west coast offices. Always prolific, he supervised and managed the design and implementation of over 100 projects including assignments for Polygram, Fox, Warner Brothers, NewsCorp, Baker and Taylor, Mazda, Kawasaki, Universal Studios, and Technicolor, among others. Making use of his extensive finance background, Bill brought financial discipline to his production team and productivity increased over 200% during his tenure at IXL. Before joining IXL, Bill was Vice President of Production for Digital Planet, an Internet services company that was later acquired by IXL. As VP of Production, Bill provided direct management of technical, production, and creative teams. He also oversaw all proposal submissions, bids, technical analyses, and creative treatments for media, technology, and consumer companies including Intel, Mattel, the US Postal Service, Disney Online and Allstate. Bill is also a veteran of the multimedia pioneering company, Philips Media, where he worked for four years as an Executive Producer, managing two in-house production groups. In this executive role, Bill directed a 35 member staff and produced six educational CD ROM products. He also directed the localization of numerous products for the Japanese, English, Swedish and American markets.

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