Digital Hollywood: A CES Partner Program
Monday, January 5, 2026
3 –3:40 PM: Aria Resort & Casino, Las Vegas
Session I: East Level 1, Joshua 9
Streaming + The Creator Economy + Podcasts = A Media Realignment
The cord has been cut & the massive media landscape is expanding exponentially. This is about consumer choice, personalized programming, brand loyalty & amazing technology.
Speakers:
Beau Ordemann, Vice President of Advanced TV Demand, Yahoo Advertising
Laurie Keith, Senior Vice President, Emerging Media & Technology, Ad Council
Lizzie Collins, SVP and Head of B2B Marketing, SiriusXM Media
Alexa Levine, VP, Emerging Partnerships, Pinterest
Tony Marlow, Global Chief Marketing Officer, LG Ad Solutions
JR Griffin, SVP, Digital, Fremantle, Moderator
Lizzie Collins is Senior Vice President, B2B Marketing and Ad Innovation at SiriusXM Media, the advertising division of SiriusXM and the gateway for marketers to the largest digital audio advertising ecosystem in North America. There, she oversees B2B marketing, ad product marketing, creative agency Studio Resonate, and research and analytics divisions. Hired as Pandora’s first salesperson in 2006, Lizzie is a passionate storyteller with 20 years of experience at the forefront of audio innovation. Under Lizzie’s leadership, SiriusXM Media supports the monetization of the most dynamic, cross-platform addressable audio offering for advertisers nationally, reaching over 170 million monthly listeners across streaming, satellite and podcasting. An Advertising Hall of Achievement inductee, Lizzie lives in Los Angeles with her family.
Alexa Levine, VP, Emerging Partnerships, Pinterest: Over the past 20+ years, Alexa has been a leader across the media ecosystem working in Product management, product marketing, and sales at Microsoft, Meta, Snap and Google. Most recently, she led the West coast media & advertising practice at McKinsey, helping clients build and grow their advertising businesses and creating strategies for marketing executives. Alexa has recently joined Pinterest as VP of Sales overseeing Tech, Telco, Travel and Entertainment clients, helping them to tap into the power of discovery with intent and visual search.
Laurie Keith, Senior Vice President, Emerging Media & Technology, Ad Council: Laurie Keith is an award-winning media and marketing executive with over 20 years of experience driving innovation at the intersection of technology and social good. As Senior Vice President of Emerging Media & Technology at the Ad Council, the national nonprofit working across advertising, tech, media, marketing and philanthropy to address the country’s most pressing issues, she leads a Center of Excellence exploring AI, immersive 3D, gaming, AR/VR, Web3 and robotics to power purpose-driven campaigns. Laurie recently launched “Love, Your Mind World,” the Ad Council’s first immersive Roblox experience, which supported teen mental health and attracted over 670,000 visits. Her innovative partnerships include: • Integrating a custom anti-bullying emoji into Apple’s iOS keyboard • Developing a VR film with Oculus for the “Love Has No Labels” campaign • Creating a web-based AR experience with 8thWall for hunger prevention • Wrapping autonomous delivery robots with Smokey Bear’s wildfire prevention message • Launching the first aerial drone campaign to raise awareness on the dangers of impaired driving • Leading the organization’s first Web3 activation in Decentraland for Metaverse Pride. She co-leads the Ad Council’s internal AI Taskforce and founded its Emerging Media & Tech Committee of external thought leaders. Her partnerships have earned recognition through industry awards including the Shorty Awards, Telly Awards and Facebook Studio Awards, and she was nominated for the GenNext Award by She Runs It. Laurie speaks on global stages including Cannes Lions, CES, SXSW and Dreamforce, where she focuses on the intersection of emerging media & technology and social impact. She lives in the San Francisco Bay Area with her husband Alec and their son Sebastian
Beau Ordemann is Vice President of Advanced TV Demand at Yahoo Advertising and also serves as an Advisor for U of Digital. His focus is on helping marketers capitalize on increasing TV buying efficiencies made available through use of programmatic technology. Beau has led digital advertising and programmatic sales teams for over a decade at Advertising.com, AOL, Oath, Verizon Media, and Yahoo. He earned his degree in Systems Engineering with a minor in Business from the University of Virginia and began his advertising career in operations at Advertising.com and product at Millennial Media.
Tony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Previously, Tony was CMO at Integral Ad Science (IAS), where he helped transform the brand into a recognized and trusted partner, and took the company public through an IPO in 2021. Before IAS, he was the CMO at Data Axle, Global Head and Vice President of B2B Marketing at Yahoo, and consulted on a range of media and technology-related projects at Nielsen Online (APAC). He is also the co-founder of a mobile app development company called Appy Dragon (creators of RacerTracer).
JR Griffin is Senior Vice President of Digital at Fremantle US, where he leads digital and social strategy across some of the biggest brands in entertainment, including America’s Got Talent, American Idol, Family Feud, and more. His focus is on building awareness, driving engagement, and generating digital revenue across platforms. A seasoned digital media executive, JR has led high-impact initiatives across content development, digital programming, and audience growth. He’s played a key role in sharpening Fremantle’s focus on becoming a social-first, multi-platform powerhouse by driving breakthrough content, launching innovative campaigns, and forging strategic partnerships that expand the reach of its iconic formats. JR also oversees digital marketing and direct-to-consumer efforts to support Fremantle’s growing FAST and AVOD business, helping bring legacy brands and new IP to audiences in fresh, accessible ways. Before Fremantle, JR led the New Media Programming division at NBCUniversal for E!, Style, and G4, overseeing original digital video, mobile content, and major event coverage including the Oscars, Golden Globes, and Grammys.


